tag:blogger.com,1999:blog-131412382024-03-23T11:53:56.251-07:00Ignite Health BlogFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comBlogger1868125tag:blogger.com,1999:blog-13141238.post-15463363478841365402012-11-02T00:19:00.003-07:002012-11-02T10:29:38.577-07:00How Big is BIG? [infographic]
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Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-4018044050527366722012-10-01T10:23:00.000-07:002012-10-01T10:23:51.341-07:00The People Are The Network: Electrify ThemWritten by Fabio Gratton, Chief Experience Officer (CXO) of Ignite Health.
Creating an unforgettable experience today requires both a big idea and the seamless delivery of that idea across numerous customer-chosen channels. These "channels" are, in many respects, the modern day "network" – much the way marketers used to look at television or radio as channels that had to carry a brand's messageFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-22726112232165704362012-09-10T15:17:00.004-07:002012-09-10T15:18:20.161-07:00HEALTHRAGEOUS HOSTING WALKING COMPETITION TO RAISE AWARENESS FOR EXERCISE TO IMPROVE LIFE WITH DIABETES WHILE SUPPORTING JOSLIN DIABETES CENTER HIGH HOPES FUNDWalking competition taking place during Joslin's Diabetes Innovation 2012
BOSTON, MA, SEPTEMBER 10, 2012 – Healthrageous, Inc., a digital health management company, announced today that the company will host a walking competition during Joslin’s Diabetes Innovation 2012, September 23-25, which will also raise money to support the Joslin Diabetes Center High Hopes Fund. Healthrageous will Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-55365944827557730662012-07-26T18:37:00.002-07:002012-07-26T18:37:26.259-07:00Federal Regulators Expected To Step Up Scrutiny Of Hospitals' Social Media Efforts
Source: The Sacramento Bee
WASHINGTON, July 25, 2012 -- /PRNewswire/ -- As more hospitals use social media to connect with the public, they can expect closer scrutiny by federal regulators, writes LeClairRyan attorney Michael F. Ruggio in aCorporateComplianceInsights.com column posted on July 13. He warns of growing concern that hospital employees and other representatives will Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com2tag:blogger.com,1999:blog-13141238.post-15612364384578544122012-07-25T06:53:00.001-07:002012-07-25T06:53:23.489-07:00Why has it taken pharma so long to get digital?
source: EyeforPharma
Written by Caroline Criado-Perez
Caroline discusses some of the positive digital innovations over the past few months and questions whether or not we've heard it all before...
Another week, the beginning of another beautiful health – digital relationship We’ve had Pfizer’s online clinical trial. We’ve had Vodafone and Exco InTouch. And now, drum-roll Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-32723001907724793442012-07-23T15:58:00.000-07:002012-07-23T23:41:41.001-07:00Exploring 3 New Pharma Facebook Brand PagesWritten by Angel Xie, Engagement Planner, Ignite Health
We’ve seen a lot of buzz on the use of Facebook Brand Pages and Timeline in the Pharmaceutical world -- but up until recently there have been limited examples of companies that have taken advantage of the new format in a way to really engage the community. For the most part, all the discussion to date has centered around how Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-20262627404230809682012-07-19T10:55:00.001-07:002012-07-19T11:05:27.057-07:00WorldOne acquires Sermo -- Becomes the largest and most engaged U.S. physician network
Becomes the largest and most engaged U.S. physician network, eclipsing 350,000 opted in and verified U.S. doctors
New York, NY and Cambridge, MA (July 19, 2012) - WorldOne (http://www.worldone.com), the global leader in healthcare insights and intelligence, today announced that it has acquired Sermo (http://www.sermo.com), the largest online community of U.S. physicians. In the six Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-57238319903161307862012-07-16T22:49:00.004-07:002012-07-16T22:51:03.610-07:00The Doctor's Digital Path to Treatment
7/12/2012 Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels. Further, we wanted to learn whether their digital learnings impact their patient treatments. Here are some highlights from the study:
Physicians perform an average of 6 professional searches a day.
68% of physicians are Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com1tag:blogger.com,1999:blog-13141238.post-9994234890328387082012-07-16T22:44:00.000-07:002012-07-16T22:44:18.321-07:00Google Think Health: From Script to Screen
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to Treatment" published in April 2012 illustrates how physicians are constantly connected and how they utilize search, mobile and Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-35325744621543515312012-07-10T08:54:00.002-07:002012-07-10T08:54:11.851-07:00HEALTHRAGEOUS AND BOEHRINGER INGELHEIM TO COLLABORATE ON A DIGITAL DIABETES SELF-MANAGEMENT PROGRAM
HEALTHRAGEOUS AND BOEHRINGER INGELHEIM TO COLLABORATE ON A DIGITAL DIABETES SELF-MANAGEMENT PROGRAM
BOSTON, MA, JULY 10, 2012 -- Healthrageous, Inc., a digital health management company, announced today that the company is collaborating with Boehringer Ingelheim to evaluate a lifestyle behavior modification program to improve the health status of people with Type 2 diabetes. Study participantsFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-26601541779545352132012-06-20T08:39:00.000-07:002012-06-20T08:40:40.666-07:00Infographic: Physician-Patient Communication By The Numbers (Verilogue)Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-15895320721638654712012-05-11T09:31:00.001-07:002012-05-11T09:31:40.465-07:00Ignite Health - Current Job OpeningsFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-22353333610902666702012-04-16T19:57:00.006-07:002012-04-16T20:59:48.578-07:00Confirmed: Facebook Pages for Brands Will Get Profile Pic Makeover April 26There have been some rumors lately that Facebook is quietly testing some new features for its recently-launched timeline-driven brand pages. Today, one of those rumors was confirmed by our friendly facebook reps (as well as tech blog TheNextWeb):Starting April 26, 2012, the profile pic for brands (which currently displays at 125 x 125 pixels) will display at 160 x 160 pixels. Apparently this Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-18904138714286824252012-03-15T14:02:00.003-07:002012-03-15T14:04:53.673-07:00The Medical Marketing & Media Virtual Summit 2012 A virtual event with real results.The Medical Marketing & Media Virtual Summit 2012 A virtual event with real results. When: March 27, 2012Where: Wherever you have internet connectionTime: 10:00 a.m. ETCLICK HERE to register for this FREE virtual conference.One lucky registrant will win a new Kindle Fire The MM&M Virtual Summit is an online event where some of the finest leaders and thinkers in healthcare marketing will Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-12750419035949891432012-03-05T12:08:00.011-08:002012-03-05T13:02:59.003-08:00Facebook Timelines for Brands and The Implications for Pharma CompaniesWelcome to “Brand Narratives & Storytelling”Written by Michael Spitz, VP Channel Engagement at Ignite HealthSomething absolutely unprecedented has happened in digital: The most powerful movers and shakers don’t react to the immediate needs of their customers, but actually shape those needs by creating compelling communication devices and platforms that none of us can live without. The key to Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-1336846340940781152012-03-05T10:55:00.009-08:002012-03-05T11:39:57.068-08:00American Cancer Society Wins Ignite Health’s Charitable Giving Video Contest <!--EndFragment--> <!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE <![endif]--><!--[if gte mso 9]>Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-13213619950002683472012-01-24T15:41:00.000-08:002012-01-24T15:46:28.936-08:00Spitz Weighs in: FDA Guidance on Product Name, Size & ProminenceWritten by Michael Spitz, VP of Engagement Planning, Ignite HealthThe FDA’s recent guidance regarding “Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling” features a section of particular interest to digital marketers called “Electronic and Computer-Based Promotional Labeling and Advertisements.” Here the dual presentation of the established and proprietary namesFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-15495759705808306562012-01-24T14:26:00.000-08:002012-01-24T15:49:27.767-08:00FDA Issues Guidance for Industry Regarding Product Name Placement, Size, and Prominence in Advertising and Promotional LabelingJanuary 2012[Click here to download full PDF of Guidance]TOPICS COVERED:PRODUCTS WITH ONE ACTIVE INGREDIENT• Juxtaposition of Proprietary and Established Names• Size of Proprietary and Established Names• Prominence of Proprietary and Established Names• Frequency of Disclosure of Proprietary and Established Names: - Traditional Print Promotional Labeling and Advertisements - Audio-Visual Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-46331111128324523032012-01-10T15:21:00.000-08:002012-01-10T15:26:58.565-08:00“Search Plus Your World” Could Wreck Pharma’s WorldWritten by Michael Spitz, Ignite Health's VP of Engagement Planning[Check out the breaking news and videos here]Ever since Google realized that its uncontested strength of connecting people with websites paled in comparison to the infinite potential of connecting people with people, the once unstoppable company has made a concerted effort to embrace and conquer not only search, but social media. Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-69469079488683323342012-01-10T12:24:00.000-08:002012-01-10T15:25:34.317-08:00Google Search, Plus Your World - Stories[View the story "Google \"Search Plus Your World\" Launches" on Storify]Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-11179566122468567392012-01-05T23:34:00.001-08:002012-01-10T16:21:41.783-08:00FDA Draft Guidance & Social Media - Industry Reacts[View the story "FDA Draft Guidance & Social Media" on Storify]Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-9135555081615452822011-09-29T15:30:00.000-07:002011-09-29T15:37:36.181-07:00The Ticket Store Game Launches OnlineOffering a Revolutionary Approach to Parenting for a New Generation of Tech-Savvy FamilieAs TED (Technology Entertainment Design) keynote speaker Jane McGonigal brought to light in her talk "Gaming Can Make a Better World," we can use desire, focus, rewards and 3 billion hours a week of experience we have with virtual gaming to impact positive changes in the real world. The Ticket Store Game Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-90493177227117516052011-08-16T22:35:00.000-07:002011-08-16T22:37:27.097-07:00Digital Health Coalition Broadens Support With Formation of Digital Heath Scholars GroupDigital Health Coalition Broadens Support With Formation of Digital Heath Scholars Group
New York, NY (PRWEB) August 02, 2011The Digital Health Coalition, a nonprofit think tank dedicated to fostering innovation in online health care, today announced the formation of a new group of industry thought leaders to further support its current Advisory Board. The Digital Health Scholars, which currentlyFabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-64666470658069027292011-07-25T14:47:00.000-07:002011-07-25T15:47:52.269-07:00What does the future of mHealth seem like to you?Although the issuance of draft guidance for mobile medical applications by the FDA came as a surprise to many, experts close to the field have sensed that this summer would prove to be an important and pivotal period for the mHealth regulatory scheme. Michael Spitz discusses the implications of FDA draft guidance in his monthly mHealth Mashup. (pharmaphorum)Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-20180175439839948892011-04-29T17:05:00.000-07:002011-04-29T17:10:15.121-07:00Blog.AIDS.gov: Mobile Health 2011source: AIDS.gov BlogBy BJ Fogg , Executive Director, and Tanna Drapkin, Managing Editor, Mobile Health 2011On May 4 and 5, over 400 people will gather at Stanford University to hear 45 experts share what really works in creating solutions to improve health behavior using mobile technology.Hosted by Stanford University and the U.S. Centers for Disease Control and Prevention, Mobile Health 2011 Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0