tag:blogger.com,1999:blog-131412382012-01-28T09:34:15.974-08:00Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comBlogger18521100tag:blogger.com,1999:blog-13141238.post-13213619950002683472012-01-24T15:41:00.000-08:002012-01-24T15:46:28.936-08:00

Written by Michael Spitz, VP of Engagement Planning, Ignite HealthThe FDA’s recent guidance regarding “Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling” features a section of particular interest to digital marketers called “Electronic and Computer-Based Promotional Labeling and Advertisements.” Here the dual presentation of the established and proprietary names

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-15495759705808306562012-01-24T14:26:00.000-08:002012-01-24T15:49:27.767-08:00

January 2012[Click here to download full PDF of Guidance]TOPICS COVERED:PRODUCTS WITH ONE ACTIVE INGREDIENT• Juxtaposition of Proprietary and Established Names• Size of Proprietary and Established Names• Prominence of Proprietary and Established Names• Frequency of Disclosure of Proprietary and Established Names: - Traditional Print Promotional Labeling and Advertisements - Audio-Visual

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-46331111128324523032012-01-10T15:21:00.000-08:002012-01-10T15:26:58.565-08:00

Written by Michael Spitz, Ignite Health's VP of Engagement Planning[Check out the breaking news and videos here]Ever since Google realized that its uncontested strength of connecting people with websites paled in comparison to the infinite potential of connecting people with people, the once unstoppable company has made a concerted effort to embrace and conquer not only search, but social media.

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-69469079488683323342012-01-10T12:24:00.000-08:002012-01-10T15:25:34.317-08:00

[View the story "Google \"Search Plus Your World\" Launches" on Storify]

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-11179566122468567392012-01-05T23:34:00.001-08:002012-01-10T16:21:41.783-08:00

[View the story "FDA Draft Guidance & Social Media" on Storify]

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-9135555081615452822011-09-29T15:30:00.000-07:002011-09-29T15:37:36.181-07:00

Offering a Revolutionary Approach to Parenting for a New Generation of Tech-Savvy FamilieAs TED (Technology Entertainment Design) keynote speaker Jane McGonigal brought to light in her talk "Gaming Can Make a Better World," we can use desire, focus, rewards and 3 billion hours a week of experience we have with virtual gaming to impact positive changes in the real world. The Ticket Store Game

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-90493177227117516052011-08-16T22:35:00.000-07:002011-08-16T22:37:27.097-07:00

Digital Health Coalition Broadens Support With Formation of Digital Heath Scholars Group New York, NY (PRWEB) August 02, 2011The Digital Health Coalition, a nonprofit think tank dedicated to fostering innovation in online health care, today announced the formation of a new group of industry thought leaders to further support its current Advisory Board. The Digital Health Scholars, which currently

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-64666470658069027292011-07-25T14:47:00.000-07:002011-07-25T15:47:52.269-07:00

Although the issuance of draft guidance for mobile medical applications by the FDA came as a surprise to many, experts close to the field have sensed that this summer would prove to be an important and pivotal period for the mHealth regulatory scheme. Michael Spitz discusses the implications of FDA draft guidance in his monthly mHealth Mashup. (pharmaphorum)

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-20180175439839948892011-04-29T17:05:00.000-07:002011-04-29T17:10:15.121-07:00

source: AIDS.gov BlogBy BJ Fogg , Executive Director, and Tanna Drapkin, Managing Editor, Mobile Health 2011On May 4 and 5, over 400 people will gather at Stanford University to hear 45 experts share what really works in creating solutions to improve health behavior using mobile technology.Hosted by Stanford University and the U.S. Centers for Disease Control and Prevention, Mobile Health 2011

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-28945676759753932102011-04-21T18:53:00.001-07:002011-04-21T18:53:43.240-07:00

Written by Eric Dishman (3/31/11)Source: Intel BlogHear ye, hear ye, read all about it! For those of you who have been waiting with bated breath (you know who you are!), the U.S. Department of Health & Human Services has just published the proposed rules and guidelines for Accountable Care Organizations (ACOs) and the Medicare Shared Savings Program (SSP). You can download the 428-page document

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-26377865813435537152011-02-17T14:36:00.000-08:002011-02-17T14:49:11.262-08:00

Source: EdelmanThe 2011 Edelman Trust Barometer is the firm’s 11th annual trust and credibility survey. The survey was produced by research frm Strategy One and consisted of 30-minute telephone interviews conducted from October 11-November 28, 2010, with the exception of France and Germany, felded January 3-13, 2011. Click here to download the 28-page report (PDF)The 2011 Edelman Trust Barometer

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-23472206654853055832011-02-13T09:13:00.000-08:002011-02-13T09:17:29.003-08:00

Source: Scientific AmericanPopular demand for an unproved surgical treatment for multiple sclerosis shows the growing power of social media to shape medical practice—for good and illBy Katie Moisse | Tuesday, February 8, 2011When vascular surgeon Paolo Zamboni reported in December 2009 that inflating a tiny balloon inside twisted veins in the neck provided relief from multiple sclerosis, he

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-4684974270659330922011-02-11T20:59:00.000-08:002011-02-14T10:14:55.868-08:00

authored by Ross Fetterolf, SVP Digital Strategy Jeremy Franz, Digital Strategy CoordinatorAs if having a movie about his life nominated for an Oscar wasn’t enough excitement for 2011, Mark Zuckerberg and the Facebook gang have decided to evolve their platform once again, and the updates may leave those of us in the Pharma marketing world having to do some major updates to get our pages in

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-51489526406317066012011-02-10T21:45:00.000-08:002011-02-10T21:45:34.420-08:00

ePharma Summit: ePharma 2011: This is the year of mobile: "Search: Tried, Trusted and True—Now Tell Me What's New! • Maryann Belliveau, Google • Ann Cowan, Google Google continues to focus on sear..."

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-9857292970443010042010-12-21T16:39:00.000-08:002010-12-21T17:02:20.847-08:00

Review our weekly update to catch the tweets that interested and inspired us. Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat) Its Official – FDA Delaying Social Media Guidance Until at Least Q1 2011 - (via @eyeonfda) http://ow.ly/3st9I The news that many in the industry were expecting. I wish more people would think about this when they

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-13452611195932376552010-12-20T10:50:00.000-08:002010-12-20T10:54:02.700-08:00

Approximately Half of U.S. Consumers with Smart Phones Used Them to Locate Stores, Find Products and Compare PricesSource of Article: Integrated Solutions for RetailersThe Line Between Online and In-Store Shopping is BlurringFindings from a new GfK Roper Poll, conducted on behalf of SapientNitro, part of Sapient (NASDAQ: SAPE), demonstrate that American consumers are increasingly empowered by

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-59183183280457287492010-12-19T10:14:00.000-08:002010-12-19T10:15:43.292-08:00

Out of fear of federal regulation, drug companies shun social media Written by Jonathan Starkey (The News Journal) Source: Delaware Online It's all too common these days to wake up in the morning, fire off a tweet about some piece of news, then log onto Facebook to drone on about one thing or another. For most, it's all pretty simple, and safe. Not for Big Pharma. Executives at

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-80878297628729994572010-11-29T12:49:00.000-08:002010-11-29T14:10:02.169-08:00

Review our weekly update to catch the tweets that interested and inspired us. Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat) Did you read that WSJ article about marketers "scraping" online conversation? I decided I needed to respond: (via @leighhouse) http://ow.ly/3eulu Leigh Householder's provides a compelling argument in response to criticism

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-6907616917599076372010-11-22T18:30:00.000-08:002010-11-30T12:04:21.728-08:00

Deluged by information overload? Quickly scan this useful list of the weeks most informative tweets ending in 11/22 to stay on the pulse. Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat) Fortune 500 Social Media Use: Twitter Overtakes Facebook (via @L2_Pharma)http://l2pharma.posterous.com/fortune-500-social-media-use-twitter-overtake The use of

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-40471873898458244922010-11-15T14:00:00.001-08:002010-11-15T16:39:50.519-08:00

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/15 to stay on the pulse. Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat) Everything about Facebook Like "11 Reasons Why You Need to Get a LIKE (Button)" via Dose of Digital (via @jonmrich) http://bit.ly/b6L2L9 In this

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-62073569212825841822010-11-08T14:11:00.001-08:002010-11-08T17:09:18.010-08:00

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/8 to stay on the pulse.Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat) U.S. awards $1 billion worth of small grants to some 3,000 biotech companies - Reuters (via @BreakingNews) http://reut.rs/aeds6U 2,923 companies

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-37801388241026508702010-11-01T12:48:00.000-07:002010-11-01T14:59:30.888-07:00

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/1 to stay on the pulse. Great post from @sixuntilme How Pharma can be SOCIAL w/patients, consideration of needs/where/how/why (via @JaeSelle) http://bit.ly/cILSbn Social media advice for Pharma from a patient perspective. An honest look at what patients want,

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-77912637178977258322010-10-27T14:42:00.000-07:002010-10-28T14:19:20.275-07:00

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 10/22 to stay on the pulse.New Twitter design affects Pharma: (via @lisastockwell)http://www.wpp.com/wpp/marketing/digital/implications-of-new-twitter-design.htmWhile the rollout of Twitter’s newly designed interface has been making headlines for weeks, an important

Jeremy Franzhttp://www.blogger.com/profile/14038766939839003579noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-33039839855388453622010-10-19T15:59:00.000-07:002010-10-19T16:16:19.380-07:00

Our own Laura Pfister, VP, Strategic Insights, is featured on the OnAAiR television show this week discussing social media experiences and strategies. Check it out here.OnAAir (AAiR stands for Arts Advertising in Review) is a weekly web show where the host, Marcus Vadas, interviews some of Southern California’s leaders in the fields of advertising and arts. OnAAiR is a forum where people can

Shannon Schofieldhttp://www.blogger.com/profile/13351927072767528356noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-84346805289272716332010-09-02T05:56:00.000-07:002010-09-02T06:02:58.581-07:00

Source: PewInternetWritten by Mary MaddenRelease date: Aug 27, 2010While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.Between April 2009 and May 2010, social

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-47390582639362137972010-08-27T18:33:00.000-07:002010-08-27T20:12:35.283-07:00

By Ross Fetterolf, SVP of Brand Strategy and Innovation at Ignite Health (@digitalbulldog)This competitive review focuses on the newly released “Carb Counting with Lenny” mobile application from Medtronic that is advertised as “the app that teaches kids carb counting.” This application seek to teach users to count carbs in a fun and easy way though simple pictures and interactive games, and has a

Ross Fetterolfhttp://www.blogger.com/profile/13314364556780202548noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-75251119978478748582010-08-25T09:33:00.000-07:002010-08-25T09:36:12.760-07:00

Source: HHS.govWASHINGTON, DC- The U.S. Department of Health and Human Services (HHS) today announced the release of a new HealthCare.gov web tool available for download that makes searching for coverage options even easier than before.http://www.healthcare.gov/widget/healthcare_widget.html“HealthCare.gov is a valuable resource for small businesses, consumers, and their families to search for

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-27111356414322982092010-07-08T15:52:00.000-07:002010-07-08T17:36:43.157-07:00

Ross Fetterolf, SVP of Brand Strategy and Channel Innovation (@DigitalBulldog) and Michael Spitz, Senior Digital Strategist (@SpitzStrategy) regularly duke it out in the think tank of Ignite Health. Today’s battle rages around mobile technology. Let’s catch of glimpse of how they land on three viable solutions for our clients, and propose a whole new idea that might just have intriguing mobile

Ross Fetterolfhttp://www.blogger.com/profile/13314364556780202548noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-65112140360192223602010-06-29T07:21:00.000-07:002010-06-29T07:28:41.273-07:00

Source: Press ReleaseWAYNE, N.J., June 28 /PRNewswire/ -- Bayer HealthCare Pharmaceuticals today launched FactorTrack™, the first customizable mobile application for people with hemophilia A. FactorTrack is a free, personal and interactive mobile application that helps make it easier to track and record hemophilia factor VIII infusions. FactorTrack captures dosing history, frequency and

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-1286029993547422782010-06-04T08:15:00.000-07:002010-06-04T08:35:35.872-07:00

Bayer HealthCare Launches First iPhone Application with Personalized Tools to Assist People on Betaseron® (interferon beta-1b) in Managing Their Multiple Sclerosis TreatmentSource: PR NewswireNew application builds on Bayer's commitment to comprehensive patient supportSAN ANTONIO, June 3 /PRNewswire/ -- Bayer HealthCare Pharmaceuticals today launched a new tool using a technology that many people

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-30658692108418418862010-05-24T15:39:00.000-07:002010-05-24T15:59:11.848-07:00

by Michael SpitzSenior Digital Strategist, Ignite HealthBringing Prescription Drug Policing to the PeopleWhat the New FDA “Bad Ad Program” Means To Pharma and Its MarketersWhat Is It?On May 11, 2010, the U.S. Food and Drug Administration (FDA) launched the “Truthful Prescription Drug Advertising and Promotion (“Bad Ad Program”) empowering healthcare providers with the ability to report drug

Shannon Schofieldhttp://www.blogger.com/profile/13351927072767528356noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-62924095143361099362010-05-19T09:15:00.001-07:002010-05-20T17:01:02.267-07:00

Source: Press ReleaseIRVINE, California –May 19, 2010– Ignite Health, an inVentiv Health Company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered technology-driven healthcare communications, was awarded two Dosie Awards from Dose of Digital, one of the leading marketing blogs in the healthcare industry. The awards, which recognize the best examples of social

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-85356906322447992362010-05-19T08:49:00.000-07:002010-05-19T08:58:19.483-07:00

Source: Press ReleaseA national survey finds Americans rely highly on Google searches as a source of health care information. The survey, conducted in April 2010 by Capstrat and Public Policy Polling, finds 22 percent of respondents consider Google searches “influential” in seeking health information. The search engine ranked second only to doctors (44 percent) in reported influence and was named

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-45426109690386522952010-05-08T03:03:00.001-07:002010-05-08T03:03:38.574-07:00

07:14:19: VERY well done! PHARMA IQ REPORT analyzes & ranks the digital competence of pharma brands (8MB PDF): http://bit.ly/c4vV1H #fdasm #hcsm07:16:31: RT @MerrimackPharma: Check out this video of some newbies talking about working at Merrimack! http://bit.ly/am6ROx07:17:28: @MerrimackPharma I can add you, but I'm trying to understand if this is a corporate account or personal or both?Tweets

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-87651281410493638822010-05-07T03:03:00.001-07:002010-05-07T03:03:36.002-07:00

00:03:05: Earthquake Rattles Peru, Tweets Pour In - http://bit.ly/cHeB2V (via @mashable)13:28:00: Parents Use Social Media to Sound Off on J&J Recall: http://bit.ly/daPcgB #fdasm #hcsm13:35:00: inVentiv Health to be Acquired by Thomas H. Lee Partners - MarketWatch http://bit.ly/bj4Glq13:54:43: inVentiv's acquisition =TERRIFIC news. Ignite 2 be privately-held company again! Translation: Even

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-53260584315066355822010-05-06T03:03:00.001-07:002010-05-06T03:03:39.206-07:00

06:45:55: 8:30 am is NOT social. Morning, Shwen. RT @shwen: At the #DDW10 "Tech Update for GI's - Twitter, Facebook, LinkedIn, mobile, and more..."06:55:53: http://www.aafp.org/online/en/home/publications/news/news-now/resident-student-focus/20100120profess-conduct.html06:59:40: Interesting study about the issues raised by use of social media by medical students: http://bit.ly/97CHWz #ddw1012:25

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-40270387544437870932010-05-05T03:03:00.001-07:002010-05-05T03:03:19.469-07:00

15:20:42: AIDS.gov blog post "Health Information Technology and the Response to HIV": http://bit.ly/bb6Y8Y #aids #HIVTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-80031281310357208302010-05-04T03:05:00.001-07:002010-05-04T03:05:05.874-07:00

08:36:13: @DarrellWhite yeah, seems steep. I would aim for $.25 -.30... But definitely try cpm. Could be way cheaper. Lmk how it goes.08:38:37: See you all soon at DDW! @Shwen @LizzieReachMD @bucktown @mkmackey @Doctor_VTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-80110977902635000452010-05-01T03:02:00.001-07:002010-05-01T03:02:56.548-07:00

14:46:33: New Blog Post by @digitalbulldog & @spitzstrategy re: e-Marketing, Pharma & Facebook’s New “Like” Feature" http://bit.ly/dwccTL #hcsm #fdasm15:13:34: RT @PfisterInsights: Take a look at Ignite's POV on Facebook "Like" feature and #ePharma implications http://bit.ly/by3iS015:44:06: @PhilBaumann i take it you would find Novartis' fpatient "Christopher Chronicles" offensive?: http://bit.ly

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-46907972424895352122010-04-30T10:24:00.000-07:002010-04-30T16:54:14.545-07:00

authored byRoss Fetterolf, SVP Brand Strategy and Channel InnovationMichael Spitz, Senior Digital StrategistIgnite HealthIn case you haven’t heard, the biggest news in social media this week is “Like.” No, it’s not the return to 80’s valley girl speak that some of us have been looking forward to for decades—according to Facebook, “Like” is their new feature that promises to change the web through

Ross Fetterolfhttp://www.blogger.com/profile/13314364556780202548noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-17893055810457159502010-04-30T03:03:00.001-07:002010-04-30T03:03:10.377-07:00

06:29:58: Epilepsy.com launches new iPhone app to help people with epilepsy manage seizures, symptoms, and treatment http://bit.ly/9Yfemw #epilepsy06:36:40: #1 parent-2-parent recommendation re: children w/asthma: Learn all you can. Sepracor helps w/new website www.everyonebreathe.com #asthma06:51:31: Absolutely fascinating. "FTC uses game site to ad-ucate kids about advertising" Http://bit.ly/

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-30675654620771280232010-04-28T19:17:00.000-07:002010-04-29T10:29:59.514-07:00

by Laura PfisterVP, Strategic Insight, Ignite HealthThe concept of “earned media”, that in which your target audience engages with your brand message and then passes along to their social sphere of friends, family and acquaintances, is far from new; however, new social platforms, such as Facebook, have created a fundamental change in the way earned media is experienced and accepted through this

Shannon Schofieldhttp://www.blogger.com/profile/13351927072767528356noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-27629722473770286022010-04-27T17:07:00.000-07:002010-05-04T11:32:16.614-07:00

by Michael SpitzSenior Digital Strategist , Ignite HealthOverviewAnalysis suggests social media networks will eventually transform the entire digital ecosystem. But data regarding information consumption and influence reveal healthcare is well behind the curve. What can we learn from the powerful features and functionality of social media, and how can we apply these insights to safe and effective

Shannon Schofieldhttp://www.blogger.com/profile/13351927072767528356noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-70392615484831374492010-04-23T05:18:00.000-07:002010-04-23T05:22:15.664-07:00

Source: ePharm5Automated reminder and follow-up calls for HPV vaccinations increase adherence rates from 5% to more than 20%, according to a white paper by iReminder. iReminder's HPV Vaccination Compliance white paper includes best practices to help patients complete all three HPV vaccinations.

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-81509040943143146382010-04-22T16:13:00.000-07:002010-04-29T10:31:23.988-07:00

by Ross FetterolfSVP, Brand Strategy and Channel Innovation, Ignite HealthAdvertising has come to Twitter in the form of “promoted tweets,” and copywriters everywhere will now set their sights on new 140 character messages that drive consumers to action. We’ll examine what the experts think this means for the future of advertising, as well as the basic rules and potential limitations of this new

Shannon Schofieldhttp://www.blogger.com/profile/13351927072767528356noreply@blogger.com0tag:blogger.com,1999:blog-13141238.post-4524703956418200872010-04-22T04:29:00.000-07:002010-04-23T04:31:32.779-07:00

Source: Food Safety newsBY INTERNATIONAL FOOD SAFETY INFORMATION COUNCIL | APR 23, 2010Last [month] I joined food safety educators and experts from around the globe in Atlanta for the 2010 Food Safety Education Conference. My time at the conference flew by, but due to the incredible amount accomplished and learned there, it is hard to believe I was there only a week. While it is difficult to

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-36216834492604806802010-04-19T20:50:00.000-07:002010-04-19T20:59:40.263-07:00

This morning I received an e-mail from Health Central's CEO Chris Schroeder who was kind enough to provide some information to the community regarding his recent DTC National presentation. As some of you may have heard, the always brilliant Mr. Schroeder presented some very insightful data at the conference (in partnership with University of Virginia professor Jim Burroughs).Mr. Schroeder writes

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-24198329346284916702010-04-19T20:35:00.000-07:002010-04-19T20:38:20.566-07:00

Here is a video that explains how promoted tweets will work. Click here to read more about Promoted Tweets. Coming Soon: Ignite Health's POV on Promoted Tweets for ePharma Marketers from Ignite's SVP of Digital Strategy Ross Fetterolf.Promoted Tweets on Twitter(2) from Twitter Tweets on Vimeo.

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-60844931342936709592010-04-10T13:07:00.001-07:002010-04-10T13:07:24.703-07:00

Ping.fm VS posterous VS tumblr VS friendfeed... any preferences folks? Alternatives?

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-49727071994934518582010-04-07T08:36:00.000-07:002010-04-07T08:41:57.661-07:00

After 1600+ votes in 9 categories, the finalists have been announced. Check out the complete list here. And if you get a chance, vote for Juvenation.org in the category of "Best Non-Pharma Patient Community". We are very proud of this effort, and feel it has had a positive impact on the lives of people living with type 1 diabetes.Sincerely,Fabio GrattonChief Innovation OfficerIgnite Health

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-47846698207021690032010-04-06T03:03:00.001-07:002010-04-06T03:03:22.800-07:00

00:40:22: Yahoo! shares their ten surprising things about the #iPad... Couldn't agree more w/list: http://bit.ly/crmxea10:55:19: As FDA debates social media rules, pharma isn’t waiting - http://bizj.us/9j5l7Tweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-18300788662001991112010-04-05T03:02:00.001-07:002010-04-05T03:02:54.802-07:00

15:45:17: Crazy scary earthquake 1 min ago. So cal15:51:19: Earthquake confirmed a 6.9 in Baja... Was quite strong here, strongest I have felt since northridge15:57:02: Oliver started barking 10 secs b4 any of us felt it... but when we did, it was quite scary, esp. watching the water slosh from the jacuzzi.16:02:36: We all walked outside -- all neighbors felt it, but no one had damaged here in

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-13919710864768695282010-04-04T03:02:00.001-07:002010-04-04T03:02:52.864-07:00

14:25:35: just received my ipad ... getting it setup now :)14:41:59: So bummed that there isn't a sling app yet for the ipad, might not be for awhile. Seriously stupid.15:18:14: ipad, my first 20 minutes: so far, so pretty cool.15:36:47: LA TIMES "Doctors diagnose the iPad's usefulness: vital signs looking good (via @iMedExchange) http://bit.ly/bYKAQLTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-66952743131506756272010-04-02T03:08:00.001-07:002010-04-02T03:08:24.127-07:00

08:51:40: My droid is now updated to OS 2.1. Very cool. Got tired of waiting for verizon, so found a way to do it myself. :)11:47:32: For all those w/DRIOD who want to force their OS upgrade (2.1), here are the instructions: http://bit.ly/aSQO7J (It worked for me)Tweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-48264193442558128872010-04-01T03:02:00.001-07:002010-04-01T03:02:53.829-07:00

06:55:44: Novo Nordisk Introduces New Industry Resource for Information on Diabetes and Chronic Disease http://bit.ly/bLcqAK #diabetes06:57:29: Lilly USA Updates Health Education Program to Help Patients With Depression Build Network of Support http://bit.ly/axGfTn06:59:03: New Whitepaper: "Comparing User Engagement across Seven Interactive and Social-Media Ad Types": http://bit.ly/dqb90c #hcsm07

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-69362139211233307742010-03-31T03:03:00.001-07:002010-03-31T03:03:31.790-07:00

08:41:03: RT @jonmrich: "Introducing the 1st Annual Dose of Digital Dosie Awards in Pharma & Healthcare" Plz RT http://bit.ly/aLPJap #dosie #fdasm15:31:21: RT @pharmaguy: PMN newsletter devoted to revue of comments 2 FDA 2 b published 2morrow. Read descrip here: http://bit.ly/bgAiDg16:31:55: RT @samhsagov: Want a sneak peek of the new Underage Drinking Prevention PSAs? See one on Facebook NOW

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-39138622689646816742010-03-30T03:03:00.001-07:002010-03-30T03:03:04.171-07:00

11:38:35: Clinical Trials for HIV Vaccines Now Using Social Media to Attract Trial Participants http://bit.ly/ahVOz9 #hcsm #fdasm11:41:07: @MaverickNY - yes, but this is quite different given the audience and approach.11:42:04: This is very cool grassroots initiative w/strong Social Media components. "I AM THE END OF HIV". http://vaccineforall.org/ #hcsm #fdasmTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-27659571210306562352010-03-29T11:27:00.000-07:002010-03-29T11:36:30.978-07:00

Source: HIV Vaccine Clinical Trial NetworksFacebook, Craigslist, Blogs and Twitter the Latest Ways to Reach Out to the People One Study Needs -- Gay, HIV-negative Men Actively Engaged in Risky Sexual BehaviorsSEATTLE, March 24 /PRNewswire/ -- Clinic sites in 13 cities across the U.S. are looking for a total of 1,350 HIV-negative gay men to participate in the latest HIV vaccine study from the HIV

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-61023763771127256132010-03-28T03:04:00.001-07:002010-03-28T03:04:06.033-07:00

20:17:36: #Earthhour in 15 minutes. I did my part. Turned off all the lights. .. and went out to eat: ) hey, it's like carpooling!20:21:11: Support Earth Hour, add a #twibbon to your avatar now! - http://bit.ly/cQoWamTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-61407796082314866762010-03-27T03:02:00.001-07:002010-03-27T03:02:41.309-07:00

07:35:25: Excellent, spot-on post abt pharma's need 2 communicate by @swoodruff http://impactiviti.wordpress.com/2010/03/26/but-are-we-communicating/Tweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-52181710511951763722010-03-26T03:04:00.001-07:002010-03-26T03:04:32.485-07:00

20:49:58: Nice post. RT @DrVes: The journey of a medical blogger: from Twitter to the New York Times http://goo.gl/AjFXTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-4410486250509580312010-03-25T03:02:00.001-07:002010-03-25T03:02:41.161-07:00

09:56:29: New PEW REPORT shows adults living w/chronic disease are disproportionately offline in an online world [PDF] http://bit.ly/dC3H3o10:04:46: New PEW report on use of Internet by ppl w/chronic disease - Ignite Health POV, summary, implications 4 epharma: http://bit.ly/96HpKw #hcsm10:05:10: @GeoTechie - yes, flash, I know, sorry...11:27:51: GR8! RT @roskadigital: #FDASM: the Making of a

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-31444443915608239582010-03-24T09:57:00.000-07:002010-03-24T10:02:26.851-07:00

Written by Michael Spitz, Senior Digital Strategy, Ignite HealthSurvey data from the Pew Internet Project and the California HealthCare Foundation have just become available, confirming an Internet access and online health information gap exists for adults living with chronic diseases, reflective of overall trends in public health and technology adoption.But what is surprising from the data is

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-9036890506335532512010-03-24T03:03:00.001-07:002010-03-24T03:03:04.648-07:00

07:19:53: Missed @PhilBaumann's "Overcoming Pharma's Social Media Anxiety Disorder". Great read, very well-written. http://bit.ly/acoESb #fdasm #hcsm07:39:21: Allergan / Botox launch "Expressions of Kindness" charitable campaign http://bit.ly/9kAtIw @xpresskindness #hcsm08:19:02: Juventation's community manager and e-patient advocate @GinaCaps speaks about #diabetes advocacy on "A Sweet Life"

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-2381173155374840692010-03-23T03:03:00.001-07:002010-03-23T03:03:30.690-07:00

10:49:05: Awesome pic! w/ @JNJComm @shwen @bucktown @LizzieReachMD @skypen @renedigiredo @erikdigiredo : http://twitpic.com/1a8acc13:32:55: @roskadigital - my guess on Express Kindness: Vanessa Williams 2 be spokesperson. Ultimately, related 2 Botox. Helps women "express" beauty13:55:12: RT @jesperbn: 82% of US moms go online for a second opinion on health for their kids. #socpharm #hcsm #

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-57568364972882541632010-03-22T03:02:00.001-07:002010-03-22T03:02:51.187-07:00

18:52:09: Nice! RT @SusannahFox: Catching up on SXSH, SXSW, FDASM, eHealth Mobile, Literacy thanks to @pfanderson http://ping.fm/Qn8Yp21:04:30: Hell, yeah. RT @whitehouse: Obama: "This is what change looks like." #hcr21:05:54: Thank you for some sanity. RT @kristinebrite: Baby Killer trends because of some stupid heckler? What about the real baby killers? #CHD21:07:04: Nice! RT @brianspaeth: I

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-46811407284944545562010-03-20T03:03:00.001-07:002010-03-20T03:03:18.760-07:00

02:56:31: You are live! RT @LizzieReachMD: @skypen: I want to join the movement at http://bit.ly/7gwYBE #fdasm - I meant to do this earlier :0)15:38:18: 5 Amazing Infographics For the Health Conscious http://bit.ly/aRTFGV15:40:11: New Nielsen Data: Global Audience Spends Two Hours More a Month on Social Networks than Last Year http://bit.ly/drTaAI15:45:39: RT @pharmaweb: Interesting indeed :) RT

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-50009064935022811212010-03-19T03:04:00.001-07:002010-03-19T03:04:00.456-07:00

05:48:38: Big Pharma Urges FDA to Adopt New Rules for Web Marketing http://adage.com/u/qUCX7a #fdasm07:07:12: Help. Can someone tell me what this warning symbol means in a 2001 audi tt roadster? Google goggles failed me. Http://yfrog.com/5zvmcij08:25:33: Thanks for all your help guys -- would be an interesting biz opp for a car manufacturer ... @billmix @nehadk @markmag08:26:05: @kevinkruse -

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-17364619314501878932010-03-18T03:04:00.001-07:002010-03-18T03:04:53.680-07:00

04:26:26: EXCITED! RT @SusannahFox: Health data geeks, get excited :) Next Wed. 3/24: @Pew_Internet report on chronic disease & the internet. #hcsm04:30:03: Great post by @LukeLibrarian "Librarians and ePatients as Partners" http://bit.ly/a4Qb5M #hcsm #sxsh #fdasm04:35:16: From our Kiwi friends "Fear, Loathing and Behavioural Targeting": http://bit.ly/bqaYIw @pharmaguy, thought you'd like the

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-61858255205633815482010-03-17T03:04:00.001-07:002010-03-17T03:04:15.957-07:00

06:15:33: Yes, yes, and yes. Open from 12-2 est... (will be in car in transit with others, but as good as it gets today). Let me know if that wo ...07:24:57: @eriksanders "Misleading non-report"... have not seen, but I see I'm mentioned. Is it bad? What's misleading?10:53:46: Abt 2 meet w/20+ MDs 2 discuss their use of EMR & context-specific info @ point of care. Met w/GE Healthcare this AM.

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-86699293313903993752010-03-16T03:03:00.001-07:002010-03-16T03:03:23.675-07:00

05:46:33: Was thinking same thing! RT @jonmrich: @SM_Intern "...ability far beyond @jonmrich or even @skypen"? You might need to shoot higher.11:49:29: Great recap of afternoon speakers at Social Health 2010 (#SXSH) by Jamie Scheu: http://bit.ly/aiIYoy - thx 4 the mention!11:51:46: You are already part of the movement :) RT @HCPLive: @skypen I want to join the #hcsmeu movement!11:52:31: @HCPLive

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-56560890592853323152010-03-15T03:03:00.001-07:002010-03-15T03:03:18.481-07:00

10:31:36: Abt 2 hop on plane 2 salt lake, 2 days of meetings w/ hospitals to discuss EMR and 3rd party content delivery at point-of-care. Cool stuff!16:24:48: @meducate cme at poc via emr? Very interesting. As in, opt-in at that moment?17:01:38: @meducate - fascinating.17:01:54: @meducate - would love to hear more about it.17:04:24: @jmacofearth's presentation from #SXSH on "EHealth Mobile

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-88627018284321412872010-03-14T12:42:00.000-07:002010-03-14T12:45:59.783-07:00

E-mail Sent frin SlideShare Team on 3/13/2010 at 12:58 PM PST"FDASM: The Making of a Social Media Movement" is being tweeted more than any other document on SlideShare right now. So we've put it on the homepage of SlideShare.net (in the "Hot on Twitter" section).Well done, you!- SlideShare Team

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-26019447108030156652010-03-14T03:03:00.001-07:002010-03-14T03:03:20.361-07:00

13:26:49: This is an INCREDIBLE visualization of Paris... install the 3D plug-in and explore, zoom in, details are RIDICULOUS. http://bit.ly/bCTOvE13:33:30: Presentation from Social Health 2010 (#SXSH) "FDASM: The Making of a Social Media Movement": http://bit.ly/9RwGBW #fdasm #hcsm13:39:53: @agDesignNetwork - I presented at SXSH, but I'm not at SXSW... I wish :)13:40:39: Just pre-ordered by 32GB

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-48101952618719754182010-03-13T02:03:00.001-08:002010-03-13T02:03:46.750-08:00

08:41:28: Excellent #SXSH recap & post by Ogilvy's @RohitBhargava: "10 Ways For Healthcare Organizations To Build Trust" http://bit.ly/bV7BTe08:49:53: YAHOO! submits comments & data 2 FDA 4 Internet & SM Guidance: COMMENTS http://bit.ly/bi1cKP DATA http://bit.ly/bLqxxf #FDASM via @eyeonfda09:01:36: NEW Yahoo! study: 49% of online Rx info-seekers understand side-effect info is 1-click away,

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-38298408229849779992010-03-12T08:28:00.000-08:002010-03-12T08:34:59.633-08:00

Presented by Fabio Gratton, Chief Innovation Officer of Ignite Health at SXSH - Social Health 2010 (Austin, TX)Click here to view presentation on SlideShare with speaking notes.

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-551873982179894012010-03-12T02:03:00.001-08:002010-03-12T02:03:21.081-08:00

07:27:26: #SXSH about to Kickoff!07:49:10: RT @tstitt: Welcoming remarks at #sxsh will start in about 5 minutes. Please find a (virtual) seat as we get started. #sxsh08:58:54: Anyone on a desktop w/speakers that I can DM a link to check video/audio steam for me?12:18:15: In 15 min I will be presenting "#fdasm: the making of a social media movement" at #SXSH. @shwen et all have put together a

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-40662101094867156852010-03-11T02:03:00.001-08:002010-03-11T02:03:20.996-08:00

12:09:32: Sitting on my delayed plane, heading to #SXSH ... excited to hear very smart peeps talk social health.12:12:51: @DarcyKelley I know, seriously!12:17:55: awesome-ness! RT @jonmrich 9 Simple Steps to Getting Started in Social Media http://bt.io/Edop12:34:12: Corey Haim??? Dead? Aww, that's sad. I grew up with him. Goonies, lost boys, license to drive... terrible.Tweets copied by

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-88729032391636583892010-03-10T02:03:00.001-08:002010-03-10T02:03:02.830-08:00

07:12:33: You are live! Pls RT :) RT @LifeScript: @skypen: I want to join the movement at http://bit.ly/a8gIWu #fdasm07:12:41: RT @SXSH: You don't want to miss @LIVESTRONGCEO @jenntex @skypen @JNJComm & more! Find out more about #SXSH & sign up: http://bit.ly/SXSHreg07:33:01: RESEARCH PAPER: "Usability Testing Finds Problems for Novice Users of Pediatric Portals": http://bit.ly/ccCpf8 #hcsm #

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-63394305742813618882010-03-09T19:03:00.000-08:002010-03-09T19:12:18.479-08:00

The following is a comment submitted to the Ignite Health Blog by Arnie Friede, of Arnold I. Friede & Associates, in response to the comments submitted to the FDA from the Center of Digital Democracy regarding the use of Internet & Social Media for the Promotion of FDA-regulated Medical Products.One of the things I told clients after FDA’s Social Media Public Hearing last November is that the

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-31043943222132143252010-03-06T02:03:00.001-08:002010-03-06T02:03:00.409-08:00

10:53:17: eMarketer Blog Case Study: "How J&J Reaches Moms Through Online Communities" http://bit.ly/afZXkQ (via @jenningshealth) #hcsm #fdasm13:29:16: You should. U are going to that too??? Wow.19:08:03: MUST SEE VIDEO. Though some claim this may not be exactly a single take, this is STILL incredible!!!! http://bit.ly/aRU8Bh19:26:43: Microsoft's Courier 'digital journal': exclusive pics,

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-80981215913542396002010-03-05T02:03:00.001-08:002010-03-05T02:03:18.620-08:00

08:17:49: RT @mashable Adobe Demos Flash 10.1 for Android on the Nexus One [VIDEO] http://bit.ly/cj4cLY09:08:43: RT @SXSH: #SXSH BREAKING NEWS: @LiveStrongCEO to present opening keynote at Social Health 2010! Check it out: http://bit.ly/sxshspeakers13:38:58: CDC launches new Social Media effort to amplify voices of young African Americans in fight against HIV: http://bit.ly/aHSBq0 #fdasm13:46:06:

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-5532178720181994422010-03-04T12:26:00.000-08:002010-03-04T12:38:09.670-08:00

Source: Press ReleaseATLANTA, March 4 /PRNewswire/ -- Award-winning actors and recording artists Jamie Foxx and Chris "Ludacris" Bridges are joining other celebrities and African-American leaders to promote "i know," a social media effort launched today by the Centers for Disease Control and Prevention. The "i know" effort will provide new channels for African-American young adults to talk

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-60499933034195313502010-03-04T02:03:00.001-08:002010-03-04T02:03:35.697-08:00

09:14:35: Facebook launches New "Promote Your Post" Feature for Fan Pages: http://bit.ly/bhOsZo09:42:09: Boomers Slowly Warm to Mobile Web http://bit.ly/dkRxeC09:49:12: @mikepresson you could also view this list presented this way: http://www.pharmatweeps.com14:13:53: Top 5 downloaded pharma comments on FDA, Internet & SM: 1. Lilly 2. J&J 3. Merck 4. AZ 5. Abbott - See them all: http://bit.ly/

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-47362998369829612152010-03-03T02:03:00.001-08:002010-03-03T02:03:38.568-08:00

08:24:27: GOOGLE, PEW, EPOCRATES, SANOFI, BAYER, CONCEPTUS, PHYS INTERACTIVE & MORE post #FDASM comments: http://bit.ly/9mQfOT08:37:03: Merck shares results of market research study on sponsored search ads for migraine med w/ FDA and public: http://bit.ly/dvZgdJ #fdasm08:50:49: GOOGLE details proposed paid search format for FDA, shares its perspective on YouTube and SideWiki regs: http://bit.ly/

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-50471899537333934932010-03-02T21:43:00.000-08:002010-03-03T08:12:34.974-08:00

Very interesting new feature that was apparently just recently launched on Facebook. It was brought to my attention by this post on WebProNews.I am not sure exactly when it happened, but the new feature allows fan page owners to "promote" the "posts" that they make on the facebook pan page. Now, when a new "updated" post is added your fan page, a new "promote" option appears next to "comment"

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-19929143410132749092010-03-02T02:03:00.001-08:002010-03-02T02:03:26.363-08:00

00:51:21: @DarrellWhite awesome. Share when/if you can... would love to see. Thank you!11:02:29: Very cool video. "The Coming Revolution Data-Driven, Patient-Centered Health Care": http://bit.ly/djra9M11:07:02: New PEW Report "Understanding the Participatory News Consumer": http://bit.ly/cVpQc8 [PDF] via @roskadigital @jbselz) #hcsm #epharma11:41:38: Privacy Group Calls for New Online Drug Ad

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-52096187893589113982010-03-01T09:56:00.000-08:002010-03-01T10:00:16.979-08:00

Written by Stephen Reily (Monday, March 1, 2010)Source: MediaPost BlogIn a recent survey we conducted, nearly two-thirds of the female Boomer respondents reported that one or more of their adult children has returned home to live. Of those adult children, nearly half have brought one or more of theirchildren with them. And that's on top of the 13% of Boomer women who report that their parents or

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-42597187752269614972010-02-28T13:14:00.001-08:002010-02-28T13:14:55.950-08:00

Publicis Groupe Written Comments - Docket No FDA-2009-N-0441.pdf

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-47206889360958919052010-02-28T02:03:00.001-08:002010-02-28T02:03:45.706-08:00

04:45:24: Say a prayer for Chile... please don't let this earthquake be anything like the Haitian one.04:55:55: First video streams from Chilean TV coming through via ustream, still dark but looks BAD. Appears nearby island much worse from Tsunami.05:13:36: Follow the live video feed of Chilean TV via ustream: http://ustre.am/cUg7 (free app 4 iphone and droid) #chile #earthquake05:35:32: Follow

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-30395013975745761262010-02-27T02:03:00.001-08:002010-02-27T02:03:57.974-08:00

11:56:30: WegoHealth shares complete survey results / fda submission re: health activists' use of social media: http://www.fdasm.com/comments #fdasm12:08:41: Really well done! Kudos @Novartis! New interactive site for hypertensive adults http://bit.ly/9RhoSa (via @shwen @roskadigital) #hcsm #fdasm12:18:58: @vppharma - bugs aside, I think the design is quite attractive & stands out in the

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-6322704651500347542010-02-26T02:04:00.001-08:002010-02-26T02:04:02.739-08:00

10:48:19: BREAKING NEWS: New survey from Health Central reveals fascinating insights re: online patient behaviors: http://bit.ly/deEGfD #fdasm12:09:42: At DIA meeting in NYC, DDMAC’s Jean-Ah Kang confirms FDA plans 2 issue some type of guidance related 2 Internet/social media in 2010 #fdasm13:27:14: American Stroke Ass. campaign (supported by BMS & Sanofi) uses mobile, facebook, twtr, youtube,

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-30221858310787317412010-02-25T02:03:00.001-08:002010-02-25T02:03:26.686-08:00

11:50:16: Must read: The Doctor Is In: A Global Social Media Check-up [Case Study] http://bit.ly/aY1NaU15:03:46: Thank you @Boehringer for sharing! "BI Pharmaceuticals reports social media results for COPD campaign": http://bit.ly/apGJ5A #hcsm #fdasm15:04:48: Did anyone attend the DIA conference today in NYC?15:07:40: @CCC_Tweets - can you fill us in on Jean-Ah Kang's presentation this morning at

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-19964655067466651752010-02-24T14:15:00.000-08:002010-02-24T14:23:21.038-08:00

For those who haven't seen it, "Lilly Oncology on Canvas" is a beautiful campaign from Lilly Oncology that "honors the journey of those whose lives have been affected by cancer. Their stories are told here through art and narrative, with the hope that the rich tapestry of emotions conveyed in these pieces of art provides hope and inspiration to others."Here are links to the various Social Media

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-15904253943873962932010-02-24T02:04:00.001-08:002010-02-24T02:04:15.215-08:00

10:09:06: @DarrellWhite - Thank you! Glad it made a difference. Keep in touch.14:44:03: TERRIFIC! Novartis launches fictional character on twitter & facebook 2 educate people abt Cystic Fibrosis: http://bit.ly/cKjuCK #fdasm14:50:13: FDA plans 2 release Internet & Social Media Guidance in 2010, according to 2010 Guidance Agenda (via @pharmaguy) http://bit.ly/agvOoT #fdasm14:51:52: @bradatpharma

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-58097410850400114022010-02-20T02:03:00.001-08:002010-02-20T02:03:38.858-08:00

04:30:07: Star-studded cast at SXSH. Practicing Social & Participatory Medicine – from the e-patient the the pharna company http://bit.ly/9UAVk6 #sxsh06:12:43: @Berci - Always loved efforts in Cystic Fibrosis by Novartis http://bit.ly/9kKuOJ & Genentech: http://bit.ly/a13ekt Anything sim. in Asthma?06:13:28: J&J, Humana, Ignite, Better Health presenting at SXSH: 1ST SOCIAL HEALTH "un-conference"

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-34806668201660258232010-02-19T02:25:00.000-08:002010-02-19T02:29:13.326-08:00

SXSH is a day-long international social health un-conference encompassing all aspects of healthcare. The event will have structured, previously announced presentations in the style of a TED conference, as well as an "un-conference" portion -- similar to PodCamp or HealthCamp -- where topics are decided by the participants.EVENT DETAILS:Date: March 11th, 2010Venue: Texas Hospital Association (

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-69596299437398619462010-02-19T02:03:00.001-08:002010-02-19T02:03:50.911-08:00

08:55:53: Facebook Is web's new No. 2, surpassing Yahoo! http://bit.ly/9GXbxM10:41:04: @ddwebster - you are very welcome! re: FDA interview19:33:05: New study reveals 72% of caregivers interested in "mobile-enabled caregiver systems" http://bit.ly/9ro08p (via @adnrewspong)19:35:06: RT @Jane_Urban RT @RosettaHC: Acuvue may be the 1st medical device brand to allow open Facebook comments: http://

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-56562579050389741682010-02-18T02:03:00.001-08:002010-02-18T02:03:09.398-08:00

14:18:06: Medical Marketing & Media: WOMMA lays out disclosure guidelines for social media http://bit.ly/a3AJiZ #fdasm #hcsmTweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-13141238.post-41787562893355928902010-02-17T02:04:00.001-08:002010-02-17T02:04:20.138-08:00

20:43:53: @pfanderson - can't wait to hear all about it!Tweets copied by twittinesis.com

Fabio Grattonhttp://www.blogger.com/profile/03044257409026495878noreply@blogger.com