Although 71% of physicians say they have visited pharma Web sites for information, only 28% said they have referred a patient there, according to a survey of 319 physicians from the MD Net Guide and Oncology Net Guide. The most common reason physicians gave for not referring patients to pharma sites was a concern about biased or narrowly focused information. However, physicians do use the Internet for themselves, with 70% of respondents participating in eCME and 88% considering the Internet an important source of specialty specific information. The survey also showed that doctors most commonly searched online for clinical information (85%), online CME (70%), and drug information (68%). Only 30% of physicians said they searched online for health IT information, according to the survey.
Thursday, April 20, 2006
Physicians visit pharma sites, but don't refer patients there
Physicians visit pharma sites, but don't refer patients there
Although 71% of physicians say they have visited pharma Web sites for information, only 28% said they have referred a patient there, according to a survey of 319 physicians from the MD Net Guide and Oncology Net Guide. The most common reason physicians gave for not referring patients to pharma sites was a concern about biased or narrowly focused information. However, physicians do use the Internet for themselves, with 70% of respondents participating in eCME and 88% considering the Internet an important source of specialty specific information. The survey also showed that doctors most commonly searched online for clinical information (85%), online CME (70%), and drug information (68%). Only 30% of physicians said they searched online for health IT information, according to the survey.
Although 71% of physicians say they have visited pharma Web sites for information, only 28% said they have referred a patient there, according to a survey of 319 physicians from the MD Net Guide and Oncology Net Guide. The most common reason physicians gave for not referring patients to pharma sites was a concern about biased or narrowly focused information. However, physicians do use the Internet for themselves, with 70% of respondents participating in eCME and 88% considering the Internet an important source of specialty specific information. The survey also showed that doctors most commonly searched online for clinical information (85%), online CME (70%), and drug information (68%). Only 30% of physicians said they searched online for health IT information, according to the survey.
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