Nielsen: More people use Google, but other sites get more of their time

Nielsen: More people use Google, but other sites get more of their time

Google was the top Web site in both parent company and brand rankings, according to October usage data from Nielsen Online. In the parent company ranking, Google had a unique audience of 120.7 million, with each user spending about 90 minutes at one or more of its sites or applications. Although Yahoo! and Time Warner ranked third and fourth, respectively, among parents companies in terms of unique users, visitors spent more than three hours at their sites. When measuring brands, Google was again on top with a unique audience of 114.8 million. Yet again, the amount of time users spent with the brand was almost three hours less than AOL Media Network, at which users spent about four hours.

Epilepsy.com relaunches with online health management tool

Epilepsy.com relaunches with online health management tool

A tool that allows patients to record and manage their epilepsy electronically is one of the new features of the relaunched epilepsy.com. Using the site, patients will be able to keep track of seizures, medications and other treatments, side effects, and information. Users can also create a database of healthcare contacts and medical appointments and receive automated refill reminders. Other features of the new site include an expanded social networking and community space, more than 3,500 pages of editorial content, and videos. In related news, epilepsy.com won the 2007 eHealthcare Leadership Silver Award in the Consumer Disease-Focused Site category.

Web site provides free breast cancer risk assessment tool

Web site provides free breast cancer risk assessment tool

A new Web site aims to help women learn about breast cancer and evaluate their breast cancer risk. The site, www.PursuingPainFreeCancer.org/breastcancer, was developed by Illinois-based Little Company of Mary Hospital and Health Care Centers. It features a free online risk assessment that evaluates a woman's risk based on certain genetic and lifestyle factors, such as personal and family medical history, obesity, ethnicity, menstrual periods, smoking, and alcohol consumption.

Genzyme adds video to product site, alerts patients with e-mail

Genzyme adds video to product site, alerts patients with e-mail

Genzyme has created new exercise videos for its In Step with Synvisc Web site, and it let registered users know about it with an e-mail update. Synvisc is used to relieve osteoarthritis knee pain, and the site, InStepWithSynvisc.com, provides disease and drug information and personalized support tools (ePharm5, 6/8/06). The e-mail alert uses the straightforward subject line "new knee exercise videos" and is personalized with the recipient's name in the body of the e-mail. There is also a link within the e-mail that brings users directly to the videos after they log in.

Go to www.InStepWithSynvisc.com to learn more.