From Twitter 12-18-2009

• 08:06:03: @andrewspong @whydotpharma - thanks for all the kind words this morning!!! So, what next? #hcsmeu #fdasm
  
• 09:00:12: Ryan Squire @osusquire shares Ohio State's involvement & POV in social media & healthcare via slideshare: http://bit.ly/5ca40Y #fdasm
  
• 09:37:17: Abltly! RT @OSUSquire SM marries well w/ idea of personalized health care... it can help us build relationship base that is essential #fdasm
  

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From Twitter 12-17-2009

• 08:35:44: Terrific! RT @EileenOBrien: Starting #SocPharm chat on Weds at 8pm EST starting 1/6. 1st chat dedicated to pharma. #fdasm
  
• 09:01:16: Sermo Vitals Report Quantifies One Year of Physician Conversation About Diabetes: http://bit.ly/56ncnn #hcsm #fdasm
  
• 09:17:39: @tmac1021 re: monitor -- are you referring to the USB blood-sugar meter? If so, I agree -- very cool. Wonder what diabetes peeps think?
  
• 10:24:05: Very cool. Thanks! RT @ajstarks: @skypen here is the Pharma on Twitter Update Frequency http://flic.kr/p/7ox1pW #fdasm
  
• 10:25:13: In case you missed it: This image is so powerful - speaks a 1000 words about the brave new world of digital health: http://bit.ly/6xVpv8
  
• 10:34:00: Wall Street Journal: "Three Best Ways to Use Social Media" http://bit.ly/6s5xlz #hcsm #fdasm (via @TiphaineMF @martinmaynard)
  
• 10:35:11: Funny. RT @pharmaguy: @devilishly_diab That's HO HO HO! re Pharma's Letter to Santa. http://bit.ly/4OBWhu
  
• 10:46:27: Just finished reading a few minutes ago. Stay tuned. RT @fardj: @skypen: would love to get your thoughts on this: http://pbeye.info/134
  
• 10:56:14: @ajstarks BTW, love that tweetfreq app you're using. Is it difficult to setup?
  
• 13:14:47: Reading new post by @jonmrich: "Patients WILL Have the Final Say on Pharma Social Media": http://bit.ly/8IN71f #fdasm
  
• 13:21:34: @jonmrich's post: patient ACTIONS, not words at pub. hearings, will ultimately have the most significant impact http://bit.ly/8IN71f #fdasm
  
• 13:24:37: @jonmrich Q: if this entire process is about protecting public/patients, wouldn't the patient POV help inform what TO THEM "protect" means?
  
• 13:29:44: Rock w/the stars of pharma social media -- join #fdasm podcast w/@fardj & @swoodruff at 4 PM EST w/@tobydiva: http://bit.ly/6mzqeG
  
• 13:52:59: @Zero7KC re:DROID VS iPHONE consumer reports. Yes, but when you add "cell service satisfaction" VRZ wins. Booyaa! :) http://bit.ly/8SRjoR
  
• 14:08:02: @Zero7KC : iphone on VRZ in 2010? My opinion: not a chance. Apple can't even talk to VRZ until their deal expires. My guess: mid/late 2011.
  
• 14:21:27: @pharmaguy : 6 people at my office, 4 friends, and 2 family members now have #droid (incl. me), and the consensus is that #droid rocks.
  
• 14:52:27: @pharmaguy trust me, I get it. Remember the "blackberry storm"? Useless piece of junk! #droid is in a diff. class. Not perfect, but superior
  
• 14:54:33: @fardj @swoodruff great job on the diva podcast. gr8 pts. Advice to pharma. Fard: Remember the end-user. Steve: Start something now #fdasm
  
• 15:02:25: @eyeonfda I can't believe you still have the storm. Wow. That's commitment.
  
• 15:50:17: @jamielacey28 @ivanpacheco @bobharrell @pharmaguy: it's simple. if you have iphone envy, but love VRZ service, #droid is the ONLY way 2 go.
  

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From Twitter 12-16-2009

• 07:08:10: K
  
• 07:12:19: RT @JNJComm @MaverickNY Interesting point about lack of conversation - suspect it's due to concerns about what can/can't be discussed @skyp
  
• 07:46:17: Let me think. Send u something soon.
  
• 09:45:06: Pharma co twitter dashboard has been updated (and moved): check it out at http://www.PharmaTweeps.com #fdasm
  
• 12:04:53: FDA, take note. Gov 2.0 kit from Microsoft. Next-gen enterprise-ready tech is ready to go. http://bit.ly/7NShaB (via @ahier) #fdasm
  
• 12:07:38: @EileenOBrien - very cool on the Siren Interactive job. Met the folks at conference last month. GR8 people. Honorable niche. Good luck!
  
• 12:14:39: Fact. TWTR always has problems. Fact: Virtually 0 support. Fact: Support page moved AGAIN! HERE IT IS: http://bit.ly/6vSFMk SHARE w/FRIENDS.
  
• 13:50:00: RT @healthythinker: A father-to-be delivers baby via Google instructions on smartphone! http://bit.ly/5ICwMb
  
• 13:51:33: All Gr8 bromances sooner or later come to an end. #bromancedeath RT @pharmaguy: @shwen Thx, bro. You may replace @skypen as my main man!
  
• 14:31:54: Sanofi-Aventis is starting 2 give J&J a run for their social media $ - GoInsulin (YouTube), GoMeals (iphone), now this: http://bit.ly/4RWpgh
  
• 14:39:03: This MIGHT be a first: pharma tweet which includes brand name directed to consumer w/info for AE reporting: http://bit.ly/5k1jmU Yes? #fdasm
  
• 14:42:50: What is unacceptable? Were patients turned away? Did FDA promote poorly? @gfry @pharmaguy re: no patient rep. at #fdasm
  
• 14:47:50: @SanofiVoices: terrific job w/the "Citizen Involvement Website" & "activation" campaign via social media. Way 2 keep it real. #fdasm
  
• 14:49:17: @gfry - Really? I knew the awareness was low, did not know patients were turned away. I guess one led to the other. shame, really.
  
• 14:52:23: @pharmaguy re: forgiveness vs permission-> others follow-> years pass-> people forget why-> a "1 click rule" world-> NOV-> shock-> hearings
  
• 14:58:27: AZHelps tweet w/brand & info 4 AE reporting makes u wonder- what if instd of nexium it was seroquel (biopolar)...would they RT tweep's name?
  
• 15:03:53: @gfry I was aware 2 months prior abt capacity issue, but I learned b/c I was submttng speaking topic. fdasm.com cam a month too late 2 help.
  
• 15:05:38: How do you figure? RT @biocrowd @EileenOBrien looks like AZ is monitoring the ether and is after the tweeter, how creepy is that? #fdasm
  
• 15:09:21: @biocrowd @EileenOBrien You're right. The original twt from no-longer anon peep here: http://bit.ly/74QBnW Pandora's box has blown its lid.
  
• 15:10:14: @gfry re: "needs to be fixed". I completely agree. So what can WE do to help fix it? #fdasm
  
• 15:12:15: @pharmaguy btw, terrific prep survey for your investor call. Your responses are 1 of the best #fdasm summaries so far. Worth a post.
  
• 15:14:54: @BioCrowd re: req 4 AE - Isn't 1 of the #fdasm debates that pharma cos STILL shld make a reasonable effort regardless? my concern: privacy.
  
• 15:18:27: @gfry : Again, totally agree, esp. abt building the future. Folks in the stream, ideas on what WE can do 2 bring the patient POV in? #fdasm
  
• 15:20:35: @BioCrowd - re: patients best interests. Hmm. I am not going to assume that. However, makes me wonder how one could do this better.
  
• 15:31:38: @gfry : Or create a hashtag - aggregate the discussions over a 1 week period -- and send via e-mail. Jst thinking about time :)
  
• 15:40:45: Scenario: JOE twts abt issue w/brand 2 his 1 follower. Brand w/1MIL followers RTs Joe's twt w/AE reprt info. Now 1 MIL know Joe has issues.
  
• 15:42:03: @gfry - I will certainly do all I can to help publicize them. I am sure others will help too. #fdasm
  
• 15:49:34: @smartin511 re: Joe's risk. That's assuming Joe uses TWTR as a broadcast medium. But honestly, This is a very grey area, in my opinion.
  
• 15:52:37: @smartin511 IMHO, this is an issue of discretion & proper use of channels. I applaud AZHelps, really. Just wondering how else to do this.
  
• 15:54:33: @smartin511 - Technically, we are in absolute agreement. This is less abt regs, AEs, or HIPAA. Just trying to put myself in patient's shoes.
  
• 15:58:04: @smartin511 : or perhaps a general RT message like "If you experience any issues on any of our products, click here". I dunno.
  
• 16:00:48: @smartin511 Also, since in 1 click I can find out EVERYTHING about this person - including e-mail address - might that not be a better way?
  
• 16:46:19: re: twt AE reporting @BioCrowd @MaverickNY @eileenobrien - Next time we chat to discuss how we think it can be done well/better :) #fdasm
  
• 17:07:05: @swoodruff : I forgot, it's aleady happy hour there :)
  
• 17:54:23: This image is so powerful, I can't even set it up. It speaks a 1000 words about the brave new world of digital health: http://bit.ly/6xVpv8
  
• 18:31:40: Something so revolutionary should already need a "Guide for Dummies", but here it is: "GOOGLE WAVE FOR DUMMIES": http://bit.ly/4IgROv
  
• 18:38:27: MUST READ 4 you and your friends, kids, family, clients. It's about YOUR PRIVACY. "FACEBOOK'S GREAT BETRAYAL" http://bit.ly/7Xs0Qy
  
• 18:44:36: @Abeeliever no, trust me, I have yet 2 meet someone that has grasped it, let alone mastered it. This was written 4 all of us :) #waveidiot
  
• 18:46:23: Re: "FACEBOOK'S GREAT BETRAYAL" article I tweeted a few minutes ago. I'm not one to propagate lies, so I checked for myself. Much is true.
  
• 18:56:35: FACEBOOK PRIVACY UPDATE: The skinny: FB wants/needs page views-> must let search engines index-> previously private info now public.
  
• 19:00:48: FACEBOOK PRIVACY FOLLOW-UP: A terrific guide for how to protect your privacy, 10 key things to do: http://bit.ly/67arCy
  
• 19:03:43: @Abeeliever - Frankly, my concern is that this opens up children to being easily found & stalked. THAT was a huge hole for myspace.
  
• 19:08:12: Scenario: 12-yr grl updates wall w/silly girl things. AS IF she'll undrstnd "google indexing" setting that now leads pervs straight 2 her.
  
• 19:14:19: My Google-ready FB "public profile": Fabio is a fan of "HIV/AIDS Support Group", "MS Society", and "ADHD". kinda strange out-of-context :)
  

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From Twitter 12-15-2009

• 12:29:30: @zemoga: "What’s Your Pharma Wishlist for 2010?" [for FDA, pharma, HCPs, and patients]: http://bit.ly/5zMicO #fdasm
  
• 12:39:18: RT @FDASM: New #FDASM-related articles added today from @whydotpharma @pfanderson @pharmaguy @devilishly_diab @zemoga: http://bit.ly/4HnscF
  
• 13:21:29: Pharma Focus Presents: "Digital Pharma: A Year in Digital [parts 1 - 4]: http://bit.ly/8WLihk #fdasm
  
• 15:10:33: U didn't click on the link did you?
  
• 15:42:41: Twitter sending tweets to strangers. And we wonder why pharma is hesitant abt social media? TWTR, get ur sh#t together http://bit.ly/5n73fH
  
• 15:47:17: bit.ly responds to Google & facebook's URL shortening services, launches BITLY PRO : http://bit.ly/5gfFFF
  
• 15:52:26: Well said. RT @EdBennett: This [Twtr] is a company that tells you 2 "chillax" when they can't control spammers. Don't xpct an adult response
  
• 15:56:51: Not jst polite, the law http://bit.ly/7Qua7U @hlane @GottaLaff: if you're going 2 RT someone, make sure u mention name of tweeter.
  
• 16:00:43: Best customer support I have received in the past month: VERIZON, MYPUBLISHER. Terrific! #bestcustomersupport
  
• 16:01:34: Anyone else finding that Twitter Search is down? http://search.twitter.com
  
• 16:10:19: Twitter must hate me. RT @ritters90: @skypen Just used Twitter search about 4 mins ago
  
• 16:11:32: Curious, if you search "from:skypen" do you get anything? RT @ritters90: @skypen Just used Twitter search about 4 mins ago
  
• 16:12:26: @ritters90 re: bit.ly -- me too. Love TR.IM until they started "being overloaded" every 20 minutes.
  
• 16:23:18: @ritters90 : Have you tried searching for "The invisible Man"? Sometimes I come up under that. ;)
  
• 16:52:59: New post by @eyeonfda: "Google and Pharmacovigilance -- Can Search Save the FDA?": http://bit.ly/5s2nFh #fdasm
  

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Pharma Focus Presents: "Digital Pharma: A Year in Digital"

PharmaFocus has released a series of "Digital Pharma" review articles available on PharmaFocus.com. I have collected the headlines and links here for easy reference. Some great stuff, worth taking the time to read. Enjoy!

# # #

12.9.09 : Digital Pharma: A Year in Digital (1/5)

Dominic Tyer kicks off Pharmafocus' review of digital developments with a whistle-stop tour of his online highlights this year.

12.10.09 : Digital Pharma: A Year in Digital (2/5)

Pharmafocus' review of digital developments in 2009 continues with thoughts from GlaxoSmithKline's Kai Gait.

12.14.09 : Digital Pharma: A Year in Digital (3/5)

Pharmafocus' review of digital developments in 2009 continues with Roche's Sabine Kostevc, who looks at initiatives outside pharma that impressed her this year.

12.15.09: Digital Pharma: A Year in Digital (4/5)

There's praise for Twitter and Physicians' social networks as our review of digital developments in 2009 continues with Bayer Schering Pharma's Len Starnes.

12.16.09: Digital Pharma: A Year in Digital (5/5)

Our review of 2009's top digital developments concludes with thoughts from Boehringer Ingelheim Pharma's John Pugh.

From Twitter 12-14-2009

• 12:22:42: RT @pfanderson: Having trouble converting #FDASM downloaded video from RM to QT/MOV. Tested several converters. Does any1 have 1 they like?
  
• 12:30:53: 2 pharmas have aggregated their Social Media initiatives. Kudos! @AstraZenecaUS http://bit.ly/5O00xK @Roche_com http://bit.ly/6thmS5 #fdasm
  
• 12:48:32: GR8 POST by @eyeonfda: "Pharma and Twitter - Who's Got Hand? And an Invite to the Follow Pharma Twitter List": http://bit.ly/8qxJb2 #fdasm
  
• 12:50:07: Novartis has "greatest influence and clout" on Twitter. Read the whole story via @eyeonfda: http://bit.ly/8qxJb2 #fdasm
  
• 12:52:50: @eyeonfda - thanks for the list! Here is another way to see real-time twitter streams of 15 pharma cos: http://bit.ly/7hiRMP #fdasm
  
• 12:56:32: @biojobblog "Who's Who in the Pharma Twitterverse": http://bit.ly/84kqmH comments on @eyeonfda's post (http://bit.ly/8qxJb2 ) #fdasm
  
• 13:00:14: Mosquito Interative [briefly] reviews Mpls-St. Paul based Medtronic Social Media Strategy: http://bit.ly/6uu2dR #fdasm
  
• 13:02:19: @shwen @jonmrich -- any ideas for how @pfanderson can convert RM to QT/MOV for the #fdasm videos?
  
• 13:03:50: RT @JNJComm: Melissa on how art can help heal -- about a documentary about someone who used art to raise awareness of HIV/AIDS http://bi ...
  
• 13:17:59: (grin) BREAKING NEWS: Google launches GOOGLE TOILET: sifts through your sh#t to serve targetted ads ;) http://bit.ly/6Shicd (via @techxav)
  
• 13:27:44: Lance Armstrong launches new Website ("MyPlate D") to support t2 diabetes: http://bit.ly/5zse84 (via @tudiabetes)
  
• 13:34:13: @Roche_com re: "aggregation": ONE initiative simply provides links, the OTHER also provides content of VALUE. Both good, 1 better. :)
  
• 13:42:50: RT @JNJComm: Interesting podcast on preventing spread of HIV/AIDS to babies: http://bit.ly/5eNXWU; direct link 2 audio: http://bit.ly/798zSu
  
• 14:05:16: TwitVid Offers Real-Time Video Search And Analytics For Twitter: http://bit.ly/5MF7i8
  
• 14:26:02: Agree completely! RT @Roche_com every action is a step forward - no matter how tiny. Everybody´s still learning.
  

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From Twitter 12-12-2009

• 09:31:15: Terrific, must-read post. Health activist reviews pharma's twitter efforts: http://tr.im/Hqiv (@blueeyepath) #hcsm #fdasm
  
• 11:19:05: Please remember to LIGHT A CANDLE tomorrow for children who have died. : ( http://tr.im/HqMR
  
• 11:30:29: PLS RT. Remember to LIGHT A CANDLE tomorrow at 7 PM local time, for children who died this year. http://tr.im/HqMR
  
• 11:52:50: Paramount launches a micro-budget movie division. http://tr.im/HqVN. My belief: One day big pharma will follow an analogous path.
  
• 12:00:24: So excited to see this! RT @thebrandbuilder: The new #avatarmovie trailer. Wow. http://www.avatarmovie.com
  
• 12:20:54: Humor me. It's Saturday. This is funny. "Web 2.0 Bullshit Generator". http://tr.im/Hr43
  
• 13:03:41: RT @tudiabetes: Some interesting thoughts about FDA's role n terms of social media and pharma companies: http://bit.ly/5erQVS #FDAsm
  
• 13:12:39: Roger Ebert: "[Avatar] is not only sensational entertainment... It's a technical breakthrough": http://tr.im/HreT #avatar
  

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