From Twitter 12-04-2009

• 08:55:45: New report shows Age no longer dictates new media use, connectivity and access to personal content transcends generations: http://tr.im/GD4F
  
• 11:33:25: Don't forget to submit any questions you might have for the FDA by clicking here: http://tr.im/GDXB; current list: http://tr.im/Geou #fdasm
  
• 14:57:13: Cool
  

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Motorola Survey Reveals Shift in Media Consumption Habits Across Generations

Connectivity and access to personal content transcends generations in North America

Download Motorola’s Media Engagement Barometer: Fast Facts (PDF)



Source: Motorola Media Center

HORSHAM, Pa. – December 3, 2009 – The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business (NYSE: MOT) has revealed a shift in consumer influence that hasn’t been widely recognized yet: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) – recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected.

With all generations now immersed in entertainment technologies, we must look beyond age to predict influences.

• Connectivity is more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent).
• There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).
• Parents, grandparents and children alike are actively engaged in the tech sphere of influence. Gen X and Boomer parents reveal that they are influencing their children’s tech habits (Gen Xers, 87 percent and Boomers, 79 percent) even more than their Gen X (62 percent) and Millennial (76 percent) children influence their habits.

“In understanding the shift in media consumption habits, Motorola is able to develop products and services that will enable our customers to accelerate the delivery of personal media experiences,” said Dan Moloney, president of Motorola’s Home & Networks Mobility business. “The barometer findings have demonstrated how networking technologies have had a really powerful impact in integrating the different facets of people’s lives, and the “digital generation divide” that we perceived to dictate technology is now shifting toward a usage-based definition.”

The purpose of the study was to explore how different generations engage through technology products and services with family, friends and colleagues. Interviewers questioned a survey sample of 1,000 Americans ranging from 16-64 years old. However, as technological innovations continue to progress, people’s lives can no longer be so easily segmented. Millennials, Gen Xers and Baby Boomers come together through technology, forming bonds based on usage habits rather than age group.

“Service providers and technology companies are starting to deliver video, communications and information services more aggressively across multiple devices. However, if the key to success for these new services is consumer acceptance, adoption and loyalty, then it’s critical we understand the consumer influence model – which has obviously shifted – and then also shift our development and marketing strategies to align with consumer influences and habits,” said Eduardo Conrado, chief marketing officer for Motorola’s Broadband Mobility Solutions businesses.

Connectivity Is a Necessity
The ability to connect wherever you are has become an essential component of daily life. In fact, seven in 10 Americans (70 percent) feel it’s “important for me to always be accessible,” and nearly eight in 10 (78 percent) feel they are constantly connected with family, friends and colleagues, regardless of physical location.

This level of access gives Americans the freedom to better prioritize and blend different aspects of their lives. Rather than feel stifled by their constant availability, Americans admit that being connected makes them feel relaxed and confident.

Demand for Content Anytime, Anywhere
In spite of their everyday use of technology, 70 percent of those surveyed are still excited by the ability to live a connected lifestyle and, regardless of where they are, have become reliant on the ability to access and share content, including video images, anytime, anywhere. Sixty-six percent of Americans expect to be able to access the same content no matter where they are.

Universal Need for Customization
In addition, Americans need an effective way to cut through the clutter and learn about customizable solutions that meet their needs, as many are frustrated and overwhelmed by current levels of information. That’s why Americans of all ages, not just Millennials, now recognize the value in making their content and experiences personal. The desire to customize individual experiences extends from media consumption to social networking to watching and interacting with their televisions.

As of today, the majority of Americans (57 percent) across all generations have received a customized recommendation from a program based on their individual tastes, and roughly half of those have received a customized suggestion have acted on it (44 percent).

Sphere of Influence
Traditionally, Millennials have been touted as the “tech generation” and viewed as the primary influencers on their parents’ technology purchases and behaviors. Motorola’s 2008 study among Millennials revealed that 71 percent of Millennials have influence over parental decisions about cable, DSL or dish-satellite services (SOURCE: “Motorola Home and Networks Mobility Millennial White Paper,” 2008).

However, as evidenced in the Media Engagement Barometer findings, parents are influencing their children’s tech decisions as often as – if not more than – their children are influencing them. That’s why it is time to reevaluate our understanding of the sphere of influence. Regardless of age, consumers are turning to cross-generation tech influencers who are defined by their media consumption habits.

For more information on Motorola’s 2009 Media Engagement Barometer, please visit www.motorola.com/mediaengagement

# # #

About Motorola’s Media Engagement Barometer
Motorola’s Media Engagement Barometer was created to explore the shifts in media consumption – functionally and emotionally – across all generations. It was designed to help Motorola understand consumers’ everyday behaviors and social experiences wherever they are to gain insights into emerging social trends and future desires for engaging with others and accessing content through entertainment and home networking devices and services.

A 15-minute telephone survey was conducted among a census representative sample of 1,000 Americans age 16-64. Interviews were conducted between August 28, 2009 and September 11, 2009. The margin of sampling error at the 95 percent level of confidence is ±3.1 for total respondents (1,000). The research was conducted by StrategyOne, an applied research consulting firm. For more information, please visit http://www.strategyone.net/.

• Follow us on Twitter @ www.twitter.com/MotoMedia2Go
• Follow us on our blog: www.mediaexperiences2go.com

About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.

From Twitter 12-03-2009

• 09:39:37: You are now live! Pls RT :) RT @OnTrackTech: @skypen: I want to join the movement at http://www.fdasm.com #fdasm
  
• 10:12:51: New social network (MentalHealthSocial.com) launched for people with MENTAL HEALTH CONDITIONS: http://tr.im/Gxf8 #hcsm #fdasm
  
• 10:18:21: @mayorkl Are you referring to "Mental Health Social" or "TwapperKeeper"?
  
• 10:24:17: Completely agree! @eyeonfda: "Pharma's Missed Opportunity - Phone Apps - Getting Better, But Not Quite There..." http://tr.im/GxkQ
  
• 11:01:56: RT @FDASM: ePharma Pioneer Podcast TODAY at 2 PM EST: "Search Ad Options 4 Pharma Between Now & FDA Guidance" http://tr.im/Gxwz #fdasm
  
• 11:10:45: @sixuntilme : i absolutely love my verizon MIFI :)
  
• 11:14:47: "Medical device companies are embracing social media, but slowly": http://tr.im/GxEs #fdasm
  
• 11:55:04: ePharma Pioneer Podcast starts in 5 minutes: "Search Ad Options 4 Pharma Between Now & FDA Guidance" http://tr.im/Gxwz #fdasm #btrpmt
  
• 14:20:12: @PATIENTSLIKEME's @Jamie_Heywood presents at FDA Public Hearings (video): http://tr.im/GyO4; more presos here: http://tr.im/Dppe #fdasm
  

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Podcast Today at 2 PM EST to discuss Pharma Search Options Between Now & FDA Guidance

"Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance"

When: TODAY! Thursday, December 3, 2009 at 2:00 PM Eastern US.

A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.

Listen and chat LIVE online.

Or Call in to ask questions or participate in discussion: (347) 996-5894

NOTE: This podcast is likely to run longer than the 15 minutes allotted to live streaming audio. Therefore, if you wish to hear it all, use the call in number to listen, press “1” on your phone if you wish to ask a question or participate in the discussion.

Click here for more details.

For some time now, Google has been working with the FDA to come up with potential new ad formats for pharma marketers. It first met with the FDA group responsible for setting advertising standards and guidelines for the industry, the Division of Drug Marketing, Advertising, and Communications (DDMAC) in May 2009 to discuss the key issues and come up with some potential solutions. Google solicited informal feedback on potential new ad formats from DDMAC, but it was made clear that the FDA could not provide formal comments or approval on Google's mock-ups. Rather, DDMAC would require to see this ad format in context -- meaning used by an actual pharmaceutical product/brand.

Some Questions/Topics to be Discussed

• Tell us about Google's new ad formats? How did Google come up with these ideas? Was the FDA involved?
• Do you believe FDA will come up with new guidelines pertaining to search advertising and other limited space formats before the end of 2010? What do you envision this guidance to look like?
• What do you suggest pharma's search engine marketing strategy should be during this period in advance of new guidelines from the FDA?

You are invited to participate in the discussion via phone or via chat. There are enough phone lines for 50 people. An audio podcast archive of the ENTIRE interview will be available afterward.


HOW TO PARTICIPATE IN THE PODCAST (GUEST INSTRUCTIONS)
---------------------------------
This is a phone interview that goes out LIVE via the Web as outlined above. It is imperative that GUESTS call on time to the number below:

The dialin number is +1 (347) 996-5894

If you call after the conference starts, you can also participate. However, there is no guarantee that there will be enough lines to include you in the discussion.

When the show starts you will hear my introduction and then guests will have the opportunity to introduce themselves. YOU MAY REMAIN ANONYMOUS. We do not ask you to identify yourself when you call in. I only see phone numbers of callers and I use an online switchboard to allow callers to participate (speak).

If you have a problem - hang up and call in again. If you need to reach me, call my cell phone number: +1 215-431-0859

THIS PODCAST IS SCHEDULED TO RUN FOR 15 MINUTES. WHILE WE CAN TALK LONGER AND THE AUDIO ARCHIVE WILL INCLUDE THE ENTIRE SHOW NO MATTER HOW LONG IT LASTS, THE LIVE ONLINE AUDIO WILL END AFTER 15 MINUTES.

Mental Health Social Network Launched

The online environment allows people with mental health problems, as well as their caregivers, connect in a safe and anonymous environment.

By Mitch Wagner, InformationWeek
Dec. 2, 2009
URL: http://www.informationweek.com/story/showArticle.jhtml?articleID=222000340

Mental Health Social launched a new social network designed to let people with mental health conditions or those interested in those conditions to connect in a comfortable online environment.

MentalHealthSocial.com is designed to allow people to share experiences anonymously, reach out to others with similar problems, and connect caregivers assisting loved ones facing mental health problems, the Naples, Fla., company said.

Colin Spencer Wood, the company president and CEO, was diagnosed with bipolar disorder in 1999.

"When people suffer from mental health conditions, they can sometimes feel isolated," Wood said in a statement. "There might not be anyone else in a patient's life that has experienced their condition, which can make it difficult for family and friends to relate or understand what they're going through. MentalHealthSocial.com eliminates those feelings of isolation by bringing people with similar experiences together. Sometimes people just need someone to talk to who really understands whatever mental health condition they're dealing with."

The service has the same major features as Facebook and other social networks. Users can share information about themselves, post videos, upload audio or photos, and offer help. It supports e-mail style messaging, instant messaging, chat, blogging, status updates, commenting, and forums, as well as free classifieds and events. Users can create private areas for peers with similar conditions.

The service will also work to raise money for mental health related nonprofit organizations.

Social networking has emerged as both a tool and a source of problems for healthcare providers. Organizations like the University of California San Francisco Medical Center and Mayo Clinic are using Facebook, Twitter, and YouTube to connect with med students and the communities those organizations serve. The U.S. Centers for Disease Control is using Twitter, YouTube, and even games to spread information about swine flu. And Second Life has a following among healthcare providers, as Chicago Children's Hospital is using Second Life for disaster preparedness, while disabled people turn to the virtual world for peer support.

On the other hand, a study by the Journal of the American Medical Association shows med students often behave unprofessionally on social networks, even violating patient confidentiality.

From Twitter 12-02-2009

• 07:41:44: eMarketer: "Social Media Marketers Declare Success", new data shows inc 500 social media adoption reaches 91%: http://tr.im/GpKR
  
• 07:54:28: Boehringer Ingelheim Launches MindBodyHAART.com, a Comprehensive Online Resource for the HIV/AIDS Community: http://tr.im/GpQw #hcsm
  
• 08:03:54: Sermo publishes first report of new "FirstLine" series, revealing 70% of HCPs wld increase Niacin use based on trial data: http://tr.im/GpSJ
  
• 08:16:05: RT @pharmaguy: #fdaSM Now that I've heard from spkrs at public hearing, let me hear from YOU! Pls respond to my survey: http://bit.ly/6zP3I0
  
• 08:23:20: RT @pharmaguy: #fdaSM Dear FDA: Where Are the Public Comments Regarding Regulation of Internet, Docket FDA-2009-N-0441? http://bit.ly/7ZaLZp
  
• 12:20:24: Listening to @healthyjack from @wegohealth on #MMMWEBCAST, where experts share POV RE: FDA Hearings. JOIN NOW: http://tr.im/FGkI #fdasm
  
• 12:26:42: #mmmwebcast is related to #fdasm -- comments should use both hashtags
  
• 12:37:30: If we apply the "reasonable consumer standard" set forth by the FDA, the ave. reasnble prsn undrstnds "click 4 more info" #fdasm #mmmwebcast
  
• 12:40:36: #mmmwebcast attendees: Jack & John's FDA presentations available on www.fdasm.com, along with much more #fdasm
  
• 12:50:08: Working mock-up of "FDA AE reporting widget": http://tr.im/GrxF #fdasm #mmmwebcast
  
• 12:56:55: @healthyjack - will the #mmmwebcast be posted online? If so, when? #fdasm
  
• 13:00:59: @healthyjack's #mmmwebcast presentation available for download (PDF) here: http://tr.im/GrBm #fdasm
  
• 13:15:58: MM&M Webcast is Now Live at www.fdasm.com. Direct link: http://tr.im/FGkI Related Webcasts: http://tr.im/FGox #fdasm #mmmwebcast
  
• 13:59:27: RT @MaverickNY: Fascinating statistics on consumers ignoring risk information related to Pharma medications http://tr.im/GrXM #fdasm
  

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eMarketer: Social Media Marketers Declare Success

Source: eMarketer
Date published: 12.2.09

Uptake continues

The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing themselves as “very familiar” with social networking.

Social networking and blogging have seen the most growth in adoption, while other technologies have flattened or even declined in use, including wikis and online video. Twitter usage, of course, has caught on quickly—more than one-half of businesses reported tweeting in 2009. This was the first year respondents were polled about Twitter.

One impressive change over time was in the percentage of Inc. 500 companies that did not use any form of social media. It dropped precipitously from 43% in 2007 to just 9% in 2009.

The Center for Marketing Research also noted that the Inc. 500, a list of the fastest-growing private companies in the US, is outpacing the larger, more traditional companies in the Fortune 500 in many social media activities.

Is the rush to adoption bringing marketing success? Respondents overwhelmingly believed it was. The companies polled were mostly measuring hits, comments, leads or sales as primary indicators.





Companies were also monitoring mentions of their brands in the social media space, at 68% this year. That figure was climbing steadily, up from 60% in 2008 and 50% in 2007.

Keep up on the latest digital trends. Learn more about an eMarketer Total Access subscription, today.

Check out today’s other article, “Video Viewers Spread the Word.”

From Twitter 12-01-2009

• 08:23:18: New BenchMark Report (12/1/09): "Key Driver of Success and Future Use of Healthcare Websites": http://tr.im/Gjig
  
• 08:27:01: GREAT ADVICE! Post by @Jonmrich "The 7 Biggest Mistakes in Relationship Marketing. Advice for pharma, healthcare & others" http://tr.im/GjiJ
  
• 08:29:49: “Under the Skin” Study from ORC Guideline Shows Many Consumers Unclear on Correct Prescription Drug Usage: http://tr.im/Gjkp
  
• 08:34:29: Merck launches unique online & mobile tool 2 empowers patients to be active participants in their HIV treatment decisions: http://tr.im/Gjmc
  
• 08:39:17: Sanofi-Aventis Partners with Calorie King to launch "Go Meals" iPhone App: http://tr.im/GjmZ w/twitter support: @GoMeals (@digitalbulldog)
  
• 08:40:50: @jonmrich Are you referring to the Merck HIV App? If done well, could work. TheBody has the audience/credibility in HIV/AIDS community.
  
• 08:43:22: Twitter takes a cue from Google, turns homepage "Red" in honor of World AIDS Day (today).
  
• 08:50:35: Support Ending #HIV #AIDS, add a #twibbon to your avatar now! - http://bit.ly/varlh
  
• 08:55:42: Support Ending #HIV #AIDS, add a #twibbon to your avatar now! - http://twibbon.com/join/Ending-HIV-AIDS
  
• 09:20:16: Great Post Mark! RT @eyeonfda: The driving forces shaping the media environment of Web 3.0: http://ow.ly/HsqD #fdasm
  
• 09:20:42: I would add that 3.0 = a web that understands, knows, and anticpates your needs. @eyeonfda: http://ow.ly/HsqD #fdasm
  
• 10:49:54: RT @shwen: #SocPharm RT @FDASM: 30-days of Metrics for #FDASM & www.FDASM.com: http://tr.im/Gk86 (PDF) (Q: What does success look like?)
  
• 10:54:18: New iphone app lets people stream live video to other phones - now available free. http://tr.im/Gkcu (via @mike_elgan)
  
• 10:59:17: Amen, Bruce. RT @Digitas_Health: Chris-this is THE moment to make a huge impact #fdasm
  
• 11:02:00: Google, Twitter, Facebook Promote Education and Advocacy on World AIDS Day http://tr.im/Gkf1 #WAD09 #HIV #AIDS #Red (@pozmagazine)
  
• 15:11:24: Nice overview! RT @HCB_Joe Blog post: The #FDAsm hearings prove that social media and healthcare belong together: http://tr.im/GlIm
  
• 17:54:21: Ogilvy's John Bell (@jbell9): "The Communications Pro of the Future (2010 Edition) Part 1": http://tr.im/Gmrk
  

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TheBody.com Launches My Health Tracker, Enabling HIV-Positive Patients to Track Lab Results, Medications and Supplements

Source:Pr Newswire

Sponsored by Merck, the unique online and mobile tool empowers patients to be active participants in their HIV treatment decisions

ARLINGTON, Va., Nov. 30 /PRNewswire-USNewswire/ -- TheBody (www.thebody.com), the #1 HIV/AIDS resource online, today launched My Health Tracker, an online and mobile tool offering HIV/AIDS-infected patients the ability to save, track and analyze their medical data. The tool, created with sponsorship from Merck, is available at www.thebody.com/tracker and is able

to be updated through text messaging.

"We are proud to officially launch My Health Tracker to help those coping with HIV/AIDS better manage this life-changing condition," said Christopher M. Schroeder, CEO of HealthCentral, TheBody.com's parent company. "Tracking lab results and medication is a critical component to good HIV management. This tool empowers patients to take control of their health, creating the ideal patient-doctor relationship: a partnership, not one-way communication."

With already more than 2,000 registrants, the feature-packed My Health Tracker is a user-friendly tool for HIV-infected patients. Using the tool, people with HIV can actively track various aspects of their health securely and anonymously. They can also keep a log of their medication history, observe how their lab results change over time and keep a detailed journal. A unique feature is the ability to use a cell phone to update lab results critical to HIV-infected patients - CD4 counts and viral loads - or to add a new journal entry via text message.

"TheBody.com's health tracker is a giant step toward inspiring patients to actively participate in their own health care," said Jeff Berry, editor of the HIV-focused magazine Positively Aware. "The ease of updating lab results directly from your doctor's office and viewing the trends in your medical history are immensely helpful to those living with HIV." Berry has been living with HIV since 1989.

"I've always had to rely on my doctor to remind me of my progress with T-cells, or have kept slips of old test results strewn around everywhere. I love that the tracker keeps my T-cell, viral load, and even cholesterol levels organized so I can track changes over time," said Mark S. King, HIV/AIDS activist, and a blogger at TheBody.com. "Lab results trended over time is important but hard to keep track of. With this new tool, I have the information in my hands instead of having it in a file in my doctor's office."

About TheBody.com and HealthCentral:

TheBody.com is the #1 HIV/AIDS resource online, offering top clinical and management information and support to more than 4 million users each month. TheBody's parent company, HealthCentral (HealthCentral.com), empowers people to improve and take control of their health and well-being through more than 35 condition- and wellness-specific interactive health sites. HealthCentral is venture backed by IAC/InteractiveCorp, Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company.

SOURCE HealthCentral

Government health sites outperform pharma sites

Source: ePharm 5 & ForeSee Results

Government health Web sites outperformed private sector Web sites, according to a healthcare benchmark report released by ForeSee Results. The report surveyed nearly 40,000 visitors to healthcare Web sites during the month of October. On the benchmark's 100-point scale, government Web sites scored 79 (in aggregate), whereas pharmaceutical Web sites came in second at 78.

Hospital sites dropped a point from last year to 73, and health insurance sites also fell a point year-over-year, coming in last at 64. Satisfaction is very important, according to the research. When compared to less-satisfied site visitors (satisfaction of 69 and lower), highly satisfied Web site visitors (80 and higher) are 139% more likely to return to a Web site, 169% more likely to recommend it, and 153% more likely to use the site as their primary resource for interacting with a healthcare organization. Click here for the full report.

From Twitter 11-30-2009

• 09:00:11: Acsys Interactive president provides FDA with recommendations for use of social media in healthcare communications: http://tr.im/GcD7 #fda
  
• 13:40:32: Pls provide input RT @pharmaguy: List of Qs to ask FDA re What's Next: http://tr.im/Geou See also this survey: http://bit.ly/4yBLzB #fdasm
  
• 14:24:40: Yes, where were the patients? Good post & good question! RT @MaverickNY: FDA, social media and patients http://tr.im/GeJU #fdasm #hcsmeu
  
• 14:25:32: Yes, where were the patients? Good post & good question! RT @MaverickNY: FDA, social media and patients http://tr.im/GeJU #fdasm
  
• 14:27:37: "Three Hot New Google AdWords Search Ad Formats": http://tr.im/GeL9 (via @Szetela @GBguru)
  
• 15:35:13: LOL. No, sometimes I just forget people's e-mails because no one seems to use them anymore :) @pharmaguy
  
• 15:40:34: Not sure, but I think it requires a stamp. RT @swoodruff: @skypen What's this "e-mail" thing you talk about???
  
• 18:03:59: Here here. RT @MikeDancy So far my first impressions of #googlewave are pretty poor. It's useless to me.
  
• 18:06:25: Killed another computer this weekend. I believe I am about to be deployed my 5th laptop in under 12 months. WTF?!?
  
• 18:55:20: "How customer-centered marketing can work for pharma": http://tr.im/GfYG (via @cadelarge)
  
• 18:56:50: For... ? RT @MaverickNY @skypen you obviously have a knack, Fabio!
  
• 19:15:00: Yes i do! The price one pays for trying everything... once. RT @MaverickNY @skypen busting computers!
  

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From Twitter 11-28-2009

• 11:46:32: Journal of Med Internet Research: "Social Media Use in the US: Implications 4 Health Communication": http://tr.im/G2yQ (via @healthintel)
  

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