Gay TV Network Launches Broadband Channel

Gay TV Network Launches Broadband Channel

Thursday, Sep 28, 2006 6:00 AM ET

THE GAY TELEVISION NETWORK HERE! has launched a broadband channel, here! Video, to distribute original and acquired programs. The system is built on Maven Media System's video platform; at launch, the site will offer more than 300 short videos including trailers, independent short films, and other content.

 

http://www.heretv.com/

 

Innovative Program from Reyataz

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Video, Blogs and Portal Stories from e-Pharmaceuticals

1. Online health video programming gives targeted reach to pharmas

Health education network HealthiNation has launched online video programming, and five pharmas are already onboard with sponsorship deals. Raj Amin, president and cofounder of HealthiNation, tells ePharm5 that pharmas have been embracing the new medium because it provides highly targeted impressions to people who are actively seeking health information. He says pharmas should evaluate the efficiency of different media by assessing things such as the value of 1,000 TV impressions versus 1,000 targeted impressions. The educational videos are TV-quality, explain medical conditions such as cholesterol and cancer in easy-to-understand language, and often feature celebrities talking about their experiences. In addition to the five they are working with, Amin says HealthiNation is talking with other pharmas about opportunities. The Internet launch complements HealthiNation's network TV VOD programming.

2. Health site adds blogs, search service available for licensing

Health search and content Web site Healthline has added a blog network and a new navigation and search service, it reports. The blog network, Health Matters, features blogs from physicians and medical experts who write about the latest news and health findings on topics such as cancer treatment, infertility, and dieting. Healthline says it will continually add new bloggers. The site also launched HealthLinks, a Web application that automatically identifies medical terms in online content and generates links to relevant resources. The service is available to publishers and content hosts as a licensed service that allows them to link to words and phrases in health news stories, blogs, and other content. Healthline features advertising and sponsorships, including a banner ad for Nexium, and sponsored links via the site's health searches.

3. Roche oncology site first step in broader online portal for docs

A new Web site from Roche aims to provide oncology healthcare professionals with a one-stop-shop for the latest clinical information about Roche oncology products, professional and patient materials, and insights from peers. The site, RocheExchange.com/Oncology, is phase one of RocheExchange.com, a comprehensive new Web portal exclusively for healthcare professionals. According to Roche, the site aims to provide healthcare professionals with relevant and credible medical information at their convenience and is expanding to include more content in the future. It currently features the oncology and influenza content, and RocheExchange Anemia is coming soon. Physicians can sign up to receive e-mail alerts when new content that they're interested in is added.

4. PBMs, SureScripts contract to send formulary, Rx info to docs

Several PBMs are contracting with SureScripts to provide physicians with information about patients' formulary, eligibility, and medication history at the point of care. Contracting with PBMs will allow SureScripts to provide more robust data to physicians about medication history, SureScripts spokesperson Rob Cronin tells ePharm5. "PBMs are the key to enabling us to provide physicians with their patients' formulary and eligibility information," he says. The three PBMs--MemberHealth, National Medical Health Card Systems, and RxAmerica--will be able to transfer this data to physicians via the SureScripts Electronic Prescribing Network. Cronin says that SureScripts will be announcing similar deals soon. SureScripts is also working with the Center for Health Transformation and the Georgia Pharmacy Association on a "Get Connected" campaign among the state's physicians.

5. Women look to books, magazines for menopause info more than Web

Women turn to books and magazines to get menopause information more often than the Internet or even their gynecologist or healthcare provider, according to a survey of 1,300 women by the North American Menopause Society (NAMS). Only 19.2% of the surveyed women used the Internet to get menopause information, a NAMS spokesperson tells ePharm5. She says the survey shows that women aren't getting enough menopause information from their healthcare providers. Most women sought information about overall well-being during menopause (49%) and reducing symptoms such as hot flashes (22%). The study was conducted in conjunction with More magazine, and the women--57% of whom were between the ages of 45 and 54--were randomly selected from More's database and surveyed via e-mail.

 

Breaking News: Ignite Health Launches Incendia Health Studios, First Purpose-Driven Media Company Devoted to Chronic Disease Education

http://biz.yahoo.com/prnews/060928/nyth098.html?.v=71

Intel, Omnicom partner for interactive, Web-delivered TV ads

Intel, Omnicom partner for interactive, Web-delivered TV ads   

Computing giant Intel is working with Omnicom Media group to develop ad templates for Internet-delivered advertising to TVs, according to the Wall Street Journal. The companies aim to develop large screen, or "10-foot," templates in an effort to help advertisers and content owners determine how interactive broadband advertising is best tailored to specific programming and audiences. It also aims to determine how such ads will be best-presented on large screens, according to the companies. Intel is doing this through Intel Viiv, a technology that delivers Internet content to TV and allows interactive, targeted ads.

Merck Manual now available via PDA or wireless device

Merck Manual now available via PDA or wireless device  

Clinicians will now have access to the Merck Manual via a PDA or wireless device through Unbound Medicine, a provider of mobile healthcare information resources. The Merck Manual for Mobile Devices will be continuously updated, delivering bimonthly updates automatically to subscribers. The content is also optimized, so clinicians have the option of using a PDA or wireless devices such as a Treo, Smartphone, or BlackBerry. The new release includes the unabridged contents of the 18th edition of the Merck Manual, which covers primary care and family medicine, as well as areas such as psychiatry, pediatrics, alternative medicine, minor trauma, and gynecology. Yesterday, Merck announced MerckSource Doctor's Bag, a downloadable search engine that links users to the free health information available on MerckSource.com. 

Talk show will be simulcast on iVillage Web site, NBC stations

Talk show will be simulcast on iVillage Web site, NBC stations 

A new talk show called iVillage Live will be broadcast simultaneously on the iVillage Web site and 10 local NBC stations, marrying interactive content with traditional media. According to MediaPost, the daily program, for which no advertisers or sponsors have yet been named, is an effort by NBC to personalize its programs and build community through its media properties. Such community features will include online chat and blogs that will be a large portion of the online version of the program. The program is not iVillage's first stab at personalization. Earlier this year, the site launched Pregnancy & Baby Plus, where expectant and new mothers can personalize the program with a photo journal, week-by-week development calendars, personal profile, and interactive pregnancy journals and polls. 

Ineffective doc counseling may result in poor patient adherence

Ineffective doc counseling may result in poor patient adherence

Ineffective physician counseling could contribute to poor patient adherence to medications, according to a study in the September 25 Archives of Internal Medicine. Moreover, patients who report better physician communication are more adherent, the authors said. The study showed that physicians often don't convey important information to patients when prescribing medicines, including information about side effects or even the name of the drug. The researchers studied 44 physicians prescribing 243 new medicines during 185 outpatient visits. Physicians used the specific name of the drug for 74% of new prescriptions and explained the purpose of the drug for 87%. However, they only discussed adverse events for 35% of prescriptions, and included instructions for how long to take the drug during only 34% of encounters. Go to the Archives of Internal Medicine Web site for more information. <http://archinte.ama-assn.org/cgi/content/short/166/17/1855>    

Study: Use a mix of paid and organic search for maximum results

Study: Use a mix of paid and organic search for maximum results

Paid search is only slightly more effective than organic search when it comes to customer conversions, according to a study from digital marketing and analytics firm WebSideStory. The company studied median conversion rates for the first eight months of 2006 and found that paid search had a 3.4% conversion rate, compared to organic search's 3.13%. According to WebSideStory, the study shows that for search engine marketing to be most effective, advertisers need to use a mix of paid and organic search. The January-August study examined more than 57 million searches, according to the report.    

Downloadable search engine from Merck links users to MerckSource

Downloadable search engine from Merck links users to MerckSource       

Merck is now supplying people with health-specific search tools directly on their desktop. The pharma has launched the MerckSource Doctor's Bag, a downloadable search engine that links users to the free health information available on MerckSource.com. Once it's downloaded, a Doctor's Bag icon appears on the user's desktop. Clicking on the icon will open a search toolbar directly linked to MerckSource.com. Merck says it recently surveyed 1,000 U.S. adults and found that 89% have used the Internet to search for health information, and 79% do so because it is convenient and saves time. Click the supporting link below to read more about Merck's tool. Within the last year, several health-specific search engines have launched, including Healia, which says it is the first health search engine to offer truly personalized search.