Sanofi-Aventis using podcasts to promote cardiovascular health

Sanofi-Aventis using podcasts to promote cardiovascular health 

Sanofi-Aventis, which makes the antiplatelet drug Plavix, has provided an educational grant to support a free podcast that encourages consumers to adopt a heart-healthy lifestyle. The World Heart Federation and the journal Nature Clinical Practice Cardiovascular Medicine created the podcast, which focuses on the theme "How Young is Your Heart?" to mark World Heart Day 2006. The podcast is available through two online sources, iTunes and the journal's Web site. It will feature original content delivered by top-cardiovascular physicians, including Dr. Sidney Smith, chair of the scientific advisory board of the World Heart Federation, and Dr. Valentin Fuster, president of the World Heart Federation and editor-in-chief of Nature Clinical Practice Cardiovascular Medicine. Read more about the podcast on the World Heart Day's Web site. <http://www.nature.com/ncpcardio/podcast/index.html>  

Marketing Collateral Adored by Reps & Prospects Alike -- PowerPoint-Style Libraries With Audio

Marketing Collateral Adored by Reps & Prospects Alike -- PowerPoint-Style Libraries With Audio

 

SUMMARY

If you're in charge of marketing collateral for your company, consider this your must-read Case Study of the year.

Turns out 30% of prospects in the scientific community prefer audio-enhanced PowerPoint-style decks to white papers, brochures, Web pages and webinars. We suspect prospects in other industries will adore these slides, too (they just haven't seen them yet).

 

http://www.marketingsherpa.com/article.php?ident=29706