Worth a look: Roche Web site lets users spice up blood glucose meters

Roche Web site lets users spice up blood glucose meters

A new Roche Web site is making blood glucose meters funky through cell
phone-esque personalization. The site allows visitors to create their
own mini music video featuring an ACCU-CHEK Aviva blood glucose meter.
The site, www.rockmymeter.com, lets visitors personalize the look and
feel of the meter by designing a virtual meter skin, picking or creating
original music, and having it dance. The finished creation displays on a
video billboard and others can vote on it. Visitors can send their
creation to friends via e-mail or post it on MySpace, Facebook, and
other sites.

Fg opinon: Great idea. Clunky flash file despite a rip-roaring
high-speed connection. Some neat programming. Awful creative
presentation -- something you would expect to see on a CD-ROM in the
late 90s.

Plan B banner ad on MTV.com raises eyebrows

Plan B banner ad on MTV.com raises eyebrows

The emergency contraceptive pill Plan B is running a banner ad on MTV.com. According to Advertising Age, the placement is raising eyebrows because of MTV's young users. Although Quantcast data show that almost one-third of MTV.com users are under 18, Duramed cited ComScore data when it told Ad Age that the average age of MTV.com visitors is 24.7 and 15% of the site's users are younger than 17. The drug is stocked behind the counter and is available without a prescription for women 18 and older. The banner ad drives users to the Web site go2planb.com, "because the unexpected happens," reports Ad Age.

 

Site helps marketers keep an eye on social media, their brands

Site helps marketers keep an eye on social media, their brands

Ogilvy Public Relations has launched a social media RSS dashboard for PR and marketing professionals. The site, www.thedailyinfluence.com, delivers social media, word-of-mouth, PR, and marketing news and information. Marketers can customize one view to serve as a simple "listening post-lite" for their brand or their client to know what people are saying in consumer-generated media. Ogilvy is teaming with Netvibes, an RSS reader and widget platform, for the site.