Friday, August 08, 2008

Member of Jonas Brothers teams with Bayer for diabetes Web site, campaign

Member of Jonas Brothers teams with Bayer for diabetes Web site, campaign

A Web site and blog are part of a new educational partnership between Bayer Diabetes Care and Nick Jonas, 'tween heartthrob of the music group Jonas Brothers. On the site, www.NicksSimpleWins.com, Nick will be blogging about his latest activities and chances to meet him in person. He'll include ideas about how to achieve "Simple Wins:" small, everyday victories for managing diabetes. Visitors can also download the new single "A Little Bit Longer," which Nick wrote when he was "having a particularly hard day managing his diabetes," says Bayer. To kick off the partnership, Bayer made an initial donation to the Change for the Children Foundation, a Jonas Brothers organization.

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Thursday, August 07, 2008

Abbott launches Crohn's disease podcast series

Abbott launches Crohn's disease podcast series

Abbott has launched a podcast series for people with Crohn's disease
called Crohn's Casts: Speaking from the Gut. Available at
www.CrohnsCasts.com, the podcasts feature insights and tips from health
professionals about diet and nutrition, the emotional ramifications of
the disease, and its effect on relationships. Each Crohn's Cast includes
a firsthand account from a person living with Crohn's disease. The first
episode is available now, and subsequent episodes will air every couple
of weeks until October 1. Speakers include experts from the University
of Chicago Medical Center and American Dietetic Association, as well as
patients living with the disease. Abbott's Web site, Crohn'sOnline.com,
links to the podcasts. Abbott makes the Crohn's treatment Humira.

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