The Doctor's Channel adding videos based on physician newsletter

The Doctor's Channel adding videos based on physician newsletter

Streaming videos are adding another layer to medical news and information coverage for physicians. Online physician video site The Doctor's Channel and medical information provider VerusMed are teaming to produce one- to two-minute videos based on articles from the weekly publication VerusMed Neurology Update. The Doctor's Channel will create short videos summarizing key briefs from the newsletter, which will be viewable online at The Doctor's Channel and VerusMed Web sites. The Doctor's Channel allows physicians to personalize the site with groups, messages, and storing their favorite videos. When viewing certain pharma-sponsored videos, doctors can instantly request additional information or samples from a sales representative.

Manhattan Research: Type 2 diabetes patients searching more online

Manhattan Research: Type 2 diabetes patients searching more online

More than 24 million consumers researched diabetes online in 2007, more than double the number who researched the condition online in 2003. With diabetes medications in the news last year, the increased online interest in the disease is no surprise to Manhattan Research, which just completed its newest study, ePharma Consumer v7.0. According to the research, more than half of surveyed type 2 diabetes patients were online in 2007, and of those, almost half are online for health information. The research also showed which pharma sites got visitors to act. Visitors to Actos.com were most likely to fill a prescription after visiting the Web site, whereas visitors to the Byetta site were the most likely to go on to request a prescription for this treatment from their physician.

Go to the Manhattan Research Web site <http://www.manhattanresearch.com/>  for more information.