ePharma Tweets of the Week

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/15 to stay on the pulse.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

Everything about Facebook Like "11 Reasons Why You Need to Get a LIKE (Button)" via Dose of Digital (via @jonmrich)

http://bit.ly/b6L2L9

In this popular post, Jonathan Richman explains everything you need to know about the Facebook Like button and how Pharma can utilize it.

What a GREAT post by @jimlefevere Why You Need to Create a Digital Crisis: A Quick Reference Guide (via @JaeSelle)

http://bit.ly/cLItPN

"There currently is far too little focus on digital marketing and social media (in Rx/Dx companies). You have to create a situation that shows some consequence action (good or bad) and/or will make the person identify with your proposal."

Adwords is Dying and Google Knows It (and they are doing something about it) v/ @fastcompany (via @0boy)

http://su.pr/26Jvab

"The flagship advertising platform is showing no signs of slowing down, but the company is still proactively preparing for life after Adwords...In moving Marissa Mayer from Search Products to Geo/Local and promoting her to the operating committee (Google's highest 'club'), Google made clear where they think the money is going in the future."

Looks like we caused a bit of a stink today awarding a non-Flash site. See the comments: (via @fwa)

http://www.thefwa.com/shortlist/mckinney

The battle of flash vs HTML5 is far from over, but McKniney's new site optimized for touch-enhanced mobile, tablet and computer versions is causing a stir. The site was the first to receive both Site of the Day and Mobile Site of the Day honors by the Favourite Website Awards.

As predicted, Facebook Introduces Anti-Email: Social Inbox, Seamless Messaging, Conversation History: (via @fastcompany)

http://bit.ly/9vJ2zZ

The much anticipated Facebook event showcased what they think the future of messaging will be. It isn't a "Gmail killer" as many had predicted, but Austin Carr does a good job of explaining the key aspects of the new service.

5 Reasons to Consider the Cloud for Health Data: There are plenty of benefits to using cloud computing to shar... (via @hitconsultant)

http://twurl.nl/31e25z
"It takes time to learn a new system, input data, and adjust to changes in workflow—these are all common grievances among physicians when it comes to electronic health systems. 'The more you can make it so that it's something people can teach themselves, the better off you're going to be."

FDA comments on regulating mobile health apps for diagnostics: (via @SpitzStrategy)

http://bit.ly/bc1ydl

“We need to be moving towards open sourced, independent infrastructure where you have components of different manufacturers that can plug and play. FDA is looking to the development of those different types of standards to get the biggest bang for our buck.”

10 lessons learned from mHealth roll-outs @mobilehealth (via @DrDave01)

http://lnkd.in/RFD9Nm

The Director of Strategic Application of Mobile Technology for Public Health and Development, Columbia University, shares her top top lessons learned from global mobile health implementations.

DIY Checkup: iPhone Flash Measures User’s Pulse (via @PSFK)

http://su.pr/1umhVZ

New iPhone app "Pulse Phone" measures a pulse without any added peripherals.. The app uses flash lighting to illuminate a person’s finger, detecting small changes in color and brightness as blood moves through.

Tweets of the Week 11-8-2010

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/8 to stay on the pulse.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

U.S. awards $1 billion worth of small grants to some 3,000 biotech companies - Reuters (via @BreakingNews)

http://reut.rs/aeds6U

2,923 companies with fewer than 250 employees will receive grants to boost research and support jobs. This funding comes from the healthcare reform bill passed into law in March.

Why Location Apps of the Future Will Do Much More Than Checkins: (via @mashablemobile)

http://on.mash.to/cdMKfb

Location Labs' "location-as-a-service" is enabling developers to incorporate much more sophisticated location based apps. Check out http://t.co/XT2yvhp for a video explaining the different types of geolocation.

If you haven't seen it yet, check in to the latest @PewResearch report on geolocation: (via @SpitzStrategy)

http://bit.ly/a3ENUw

The first report on the use of "geosocial" or location-based service. Results show 4% of online Americans currently use location-based services.

Arithmetic of Collaboration - How it applies to big #pharma (via @HarvardBiz)

http://cot.ag/bfFapD

An industry in the midst of consolidation and acquisitions, Pharma must create value through its new partnerships. This article focuses on the four rungs of the "collaboration ladder" that can lead to successful partnerships.

Asia as the New Kid on the Pharma Block and Why Multinationals Should be Scared (via @FastCompany)

http://bit.ly/9Avfa8

The global pharmaceutical industry has its eye on Asia. The question is whether it will be a collaborative effort or multinational vs local competition.

Will patients embrace Health 2.0? (via @kevinmd)

http://is.gd/gLbx8

In response to a painfully honest observation about the general patient population, Susannah Fox discusses her reasoning and motivation to empower patients to better health.

Paitent Benefits & Potential Risks of Health 2.0 (Diabetes) (via @richmeyer)

http://t.co/UdwQ4Ly

Rich Meyer discusses the pros and cons of patient communities on social networks.

Ck out the new TweetPharm Pharma Twitter Tool! (via @WendyBlackburn)

http://bit.ly/9Wogxz | Blog: http://bit.ly/dx5Btx

A real-time aggregator that tracks pharmaceutical companies' use of Twitter. The major plus is integrating a design of an easy-to-read, sort-able dashboard and interactive "visualizer."

5 Big Brands That Are Rocking the Social Media Space (via @Mashable)

http://on.mash.to/9ZDGc0

Mashable's take on who boasts the best corporate social media strategy. An emphasis was placed on engagement, innovation and longevity in the social space.

Funny. What Your Phone Says About You [Graphic] (via @skypen)

tcrn.ch/a6Nij3

Tweets of the Week 11-1-2010

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/1 to stay on the pulse.

Great post from @sixuntilme How Pharma can be SOCIAL w/patients, consideration of needs/where/how/why (via @JaeSelle)

http://bit.ly/cILSbn

Social media advice for Pharma from a patient perspective. An honest look at what patients want, and how Pharma can resonate with communities online.

FDA may tighten generic rules as bioequivalence is challenged (via @SpitzStrategy)

http://bit.ly/9QkTfq

The FDA is considering tighter standards for generic drugs, mainly to insure “less variability among generics.”

5 Lessons From Outgoing Microsoft Software Architect Ray Ozzie (via @fastcompany)

http://is.gd/gj6cE

Ray Ozzie released a new memo, called ‘Dawn of a New Day,’ in which he paints a vision of how technology is going to evolve in the next five years and his thoughts on what Microsoft needs to do to take advantage of the opportunities presenting themselves.

Excellent advice explaining why companies must put past successes in perspective, recognize what is inevitable in their industry, and get the people inside their company to "see it, believe it, and have a passion for it."

When Are Facebook Users Most Active? [STUDY] (via @mashable)

http://on.mash.to/915CWC

“65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. If you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”

SEO is dead - Long live Social Media Optimization (via @jeanlucr)

http://cot.ag/cTEMnt

“The encouraging implication is that the audience values content, not keywords…SMO strategy means appealing to the audience, not an intermediary; knowing what drives interest; and activating people’s desire to consume and share.”

Dropbox CEO: Why search advertising failed us (via @VentureBeat)

http://bit.ly/d0z7Wu

“All the AdWords in the world are not going to save you if no one’s looking for what you’re making,” Instead, what worked for Dropbox was “making our users really really happy, and then giving them good tools to spread the word.”

Do Patients Want Pharma Involved In Social Media? (via @LizzieGeorgescu)

http://bit.ly/bSu9se

"Pew Internet reports that 61% of online users are actively seeking health information and that individuals with chronic diseases are more likely to spend time on social networks than the average individual. This may point to the patient appetite for content but it does not imply they want that content to come from pharmaceutical companies."

“The mistake we make in public health is that if people need something then we think we don’t have to make them want it.” - Melinda Gates (via @jayparkinson)

http://tumblr.com/x7vn9mboj

5 Website Designs That Blew Us Away [Mashable Awards] (via @mashable)

http://on.mash.to/cpR7Fx

“When we say ‘web design,’ we’re looking beyond the pretty face of a well-laid-out page, beyond color and typography, beyond trends. We specifically looked for sites that stretch the boundaries of our technologies’ capabilities in interesting, useful and beautiful ways.”

Pharma lagging in mhealth space while health apps boom (via @vJayByrne)

http://bit.ly/bfOe0R

In defense of mobile health apps adoption (via @mobilehealth)

shar.es/0DGZU

Brian Dolan compares the adoption rate of social media by age group and compares them to the adoption rate for mobile health apps with some strikingly similar results.

iPad health care use by doctors, a comprehensive infographic (via @kevinmd)

http://is.gd/gvFmz

A Tweeters Dozen: Tweets of the Week 10-22-2010

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 10/22 to stay on the pulse.

New Twitter design affects Pharma: (via @lisastockwell)

http://www.wpp.com/wpp/marketing/digital/implications-of-new-twitter-design.htm

While the rollout of Twitter’s newly designed interface has been making headlines for weeks, an important implication to Pharma comes to light. The new interface layout could block required fair balance and safety information. Check out the link at the end for a tutorial on how to customize your background for the New Twitter.

Report: New York Times Has More Twitter Followers than Print Readers (via @SocialTimes)

http://mbist.ro/aKHIWg

“Could a future of so long print and hello headlines in 140 characters or less be far away?” The New York Time’s boasts a Twitter following greater than its print circulation.

Mobile Health 2010 | Pew Research Center's Internet & American Life Project (via @Pew_Internet)

http://pewrsr.ch/dzmnZM

The online health-information environment is going mobile. 17% of cell phone users have used their phone to look up health or medical information and 9% have software applications or "apps” on their phones that help them track or manage their health.

MS Online Community Closed due to Canadian Regulations: (via @BlueLightP)

http://t.co/yooOVzm

Teva Canada Innovation was a leader within the Pharma industry by adopting social media principles and giving members free range to talk about anything that they wanted to talk about. This is ideal and would be acceptable in many other industries, but unfortunately not in the Canadian pharmaceutical industry.

Email vs. social media, the scale slowly tipping: (via @SpitzStrategy)

http://bit.ly/atxXo6

Your top health searches, asked and answered (via @thehealthmaven)

http://bit.ly/9Es1nt

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.”

#digpharm Follow-up: An Actionable Plan (via @JaeSelle)

http://t.co/15OWvGp

Jess Seilheimer’s recap of the Digital Pharma East conference with a bias for action.

Peer-2-peer #diabetes patient mngmt (via phone) works better than nurse services alone: (via@SpitzStrategy)

http://bit.ly/azWcQt

Reciprocal peer support holds promise as a method for diabetes care management.

How Hospitals are Using the iPad (via @cultofmac)

http://bit.ly/d9xnGY

“This is going to make my day easier and patient safety better because not only now I don’t have to find a work station to do what I need to do. What I need to do I can do it right there, right then, right now.”

New minisite/blog: "We Hate Your .com" & see why people hate your digital marketing: (via @jonmrich)

http://wehateyour.com

Jonathan Richman’s new site is dedicated to convincing marketers they are in need of a reality check regarding social media.

Really cool new iPhone app lets readers find hidden movies in print ads (via @IQLab)

http://ow.ly/2Vc22

This ad provides a creative mixture between old and new media. Not the future of advertising, but a fun segue.

Almost 90% of agencies plan to use Facebook in upcoming campaigns (via @AdAgeStat)

http://bit.ly/aA78VX

The Ad Age Daily STAT: Agencies are split on digital. More than a quarter of agencies believe they will spend more on digital advertising than traditional within one to three years. But nearly three in 10 do not foresee ever spending more on digital.

Mental Health Break:
The Difference between Facebook and Twitter (via @Gizmodo)

http://t.co/AFxsSS2

Laura Pfister Featured on OnAAiR

Our own Laura Pfister, VP, Strategic Insights, is featured on the OnAAiR television show this week discussing social media experiences and strategies. Check it out here.

OnAAir (AAiR stands for Arts Advertising in Review) is a weekly web show where the host, Marcus Vadas, interviews some of Southern California’s leaders in the fields of advertising and arts.

OnAAiR is a forum where people can come and freely express their views about the advertising world and the changes that are going on in it. It is also a place where viewers can call or email to connect with others in their fields.

Pew Internet Report: Older Adults and Social Media

Source: PewInternet

Written by Mary Madden

Release date: Aug 27, 2010

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

• Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
• During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
• By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.

“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”

• One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
• Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50-64. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

Click here to download the full report (PDF).

ABOUT THE SURVEY

This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The results in this report are primarily based on data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252 adults, age 18 and older. Interviews were conducted in English. A combination of landline and cellular random digit dial (RDD) samples was used to represent all adults in the continental United States who have access to either a landline or cellular telephone. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points. For results based Internet users (n=1,756), the margin of sampling error is plus or minus 2.7 percentage points. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls. For more information, please see the Methodology Section.