Friday, June 02, 2006

AMA will ask its members to support government DTC moratorium

AMA will ask its members to support government DTC moratorium  

The American Medical Association (AMA) will reverse it prior decision and ask its members to back government restrictions on DTC advertising, reports the Chicago Tribune. Last year, the AMA did not back a moratorium on advertising new drugs and instead asked for more research. This year, however, the research is complete and suggests that AMA delegates should support a "time interval" between when a drug receives FDA approval and when consumer advertising can begin. The 17-page report says DTC ads for newly approved drugs should not begin until "physicians have been appropriately educated" about them and that the length of the moratorium will vary. Although PhRMA opposes a government moratorium, the group's new DTC guidelines call for companies to voluntarily hold off on DTC ads until doctors are educated.

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Friday, May 26, 2006

One-Third of U.S. Adults Diabetic or Pre-Diabetic

One-Third of U.S. Adults Diabetic or Pre-Diabetic

By Steven Reinberg
HealthDay Reporter
Fri May 26, 7:09 PM ET

FRIDAY, May 26 (HealthDay News) -- The number of Americans diagnosed with type 2 diabetes has now topped 19 million, and a new study says a third of adults with the disease don't even know they have it.

The researchers found that another 26 percent of adults had "impaired fasting glucose," a precursor to diabetes.

"So, if you add that together with the 9.3 percent of people with diabetes, that means that fully one-third of the adult population -- 73 million Americans -- have diabetes or they may be on their way to getting it," said lead researcher Catherine Cowie, director of the diabetes epidemiology program at the U.S. National Institute of Diabetes and Digestive and Kidney Diseases.

Her team's report appears in the June issue of Diabetes Care.

The researchers note that about 95 percent of all cases of diabetes in the United States fall under the category of type 2 disease -- a gradual loss of insulin production and sensitivity that's usually linked to overweight and obesity.

According to the U.S. National Institutes of Health and the U.S. Centers for Disease Control and Prevention, survey data from the National Health and Nutrition Examination Survey of 1988 to 1994 and 1999 to 2002 indicate the incidence of diabetes among people aged 20 and older has gone from about 5.1 percent of the population in the older survey to 6.5 percent by 2002.

"In the 1999 to 2002 survey, participants were interviewed to find out whether they had ever been told that they had diabetes," said Cowie. "In addition, the people had a blood test after they fasted overnight."

Among the 4,761 adults in surveyed, 9.3 percent had type 2 diabetes -- that translated to about 19.3 million people in the entire U.S. population, Cowie said. "In addition, we found that about one-third of the 9.3 percent don't know they have it," she noted.

Diabetes continues to affect blacks and Mexican-Americans about as much as whites, Cowie noted. "In fact, in blacks, diagnosed diabetes rose more significantly between the two surveys than it did for other groups," she said.

"In addition, it rose more significantly in men than in women," Cowie added.

It's even worse among older Americans. About 22 percent of those over 65 have diabetes, Cowie said. "Combine that with 40 percent of those with impaired fasting glucose, [and] it's affecting 62 percent of the adult population in that age group," she said.

There is a huge portion of the population who don't know they have diabetes or who are at risk for diabetes, Cowie said.

"We aren't doing a good enough job of diagnosing these one-in-three people who don't know they have diabetes as well as people who have pre-diabetes," Cowie said. "We really need to be a better job of convincing people that should be adopting healthy behaviors that will prevent these conditions."

One expert thinks that the number of undiagnosed diabetics and pre-diabetics may be underestimated.

"The findings suggest that the prevalence of undiagnosed diabetes is stable," said Dr. David L. Katz, an associate professor of public health and director of the Prevention Research Center at Yale University School of Medicine. "This might be true, and due to the fact that as diabetes rates are rising, we're at least attentive to it, and usually finding it when it's there. But this finding might also be misleading."

Undiagnosed diabetes may be less likely in people who participate in health surveys than those who do not, Katz said. "I am suspicious that there is more undiagnosed diabetes than these findings suggest," he noted.

"Since type 2 diabetes is often preventable, almost any is too much," Katz said. "Seeing a steady rise in the rates of this serious and potentially debilitating disease we have the wherewithal to prevent is compelling testimony of past failings and future needs," he said.

This is neither the first, nor the last time this message will be delivered in a scientific paper, Katz said.

"My hope is that we will do what needs to be done to make healthful diets and activity patterns more accessible to all, and diabetes a bit less so," he said.

More information

For more on diabetes, head to the U.S. National Diabetes Clearinghouse.

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Who's Not Watching Online Video?

Who's Not Watching Online Video?

MAY 26, 2006

The screen may still be relatively small but the audience is growing.

Responding to the surge in online video consumption, comScore Networks has launched a service called Video Metrix. The service reports on online video consumption, covering both content and advertising, and includes audience demographic data. Data on video usage is gathered by observing the online behaviour of several hundred thousand panellists.

Not surprisingly, comScore confirmed a marked increase in online video viewing by US Internet users. According to the results, the average number of minutes spent watching video online increased by 18% in the six months from October 2005 to March 2006.

The US Internet users who were monitored for the study indicated that, in the month of March, they each viewed an average of 100 minutes of video content per month, compared to an average of 85 minutes in October. It also emerged that they each spent close to an hour per month viewing Internet video from work locations during March.

 

"Video consumption on the web is rapidly approaching the tipping point for advertisers," said Peter Daboll, CEO of comScore Media Metrix. "With two-thirds of consumers accessing the Internet from home using a broadband connection, and publishers continuing to innovate by using the latest technologies to deliver content in a way that engages users, video consumption is poised to become a standard part of the online experience for a majority of consumers. Advertisers will increasingly seek opportunities to reach broad and frequently elusive markets, and do so with a level of engagement and richness that has not previously been available online."

The composition of video consumers is fairly evenly split among males and females, according to the comScore study.

 

However, looking deeper into the numbers reveals that the male audience is much more engaged with online video, with the average male viewer seeing nearly 120 minutes a month, while females watch approximately 80 minutes a month. Males 25-34 are intense consumers, watching an average of 140 minutes of online video content a month.

As to where consumers go online to watch their video, comScore found that approximately 42% of users went to entertainment sites, and 33% visited portals.

For more information on the marketing side of this subject, read the eMarketer report Online Video Advertising: Promises and Challenges.

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Thursday, May 25, 2006

Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment

[BRIEF]

 

Men more likely to engage with online video than women

Men are more likely to engage with online video than women, according to a study from comScore Networks. The study showed that even though the online video audience is split fairly evenly between men (52%) and women (48%), men are more engaged with video. The average male spends nearly two hours per month watching online videos, compared to the average woman's hour and 20 minutes. Men aged 25-34 spend the most time watching video overall, consuming an average of 140 minutes of video a month. According to comScore, more than one-third of all U.S. Internet users streamed video through a portal. Several health and pharma sites are taking advantage of this trend by adding video to their sites. For example, both WebMD and About.com have added video programming with pharma sponsorship opportunities.

 

 

[FULL STORY]

 

Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment

PR Newswire via NewsEdge Corporation :

RESTON, Va., May 23 /PRNewswire/ -- comScore Networks today released an analysis based on its newly launched Video Metrix service, the first-ever monthly reporting of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers. Among notable trends was the marked increase in the number of consumers viewing video online, which grew 18 percent from October 2005 to March 2006. In total, consumers viewed 3.7 billion video streams in March and slightly less than 100 minutes of video content per viewer per month, compared to an average of 85 minutes in October.

While the composition of video consumers is fairly evenly split among males (52 percent) and females (48 percent), the male audience is much more engaged with video, with the average male viewer seeing nearly two hours per month, while females consume approximately one hour and twenty minutes of video per month. Overall, males in the highly-coveted 25-34 age group have the highest intensity of video consumption, with an average of 140 minutes of video consumed per month.

"Video consumption on the Web is rapidly approaching the tipping point for advertisers," said Peter Daboll, president and CEO of comScore Media Metrix. "With two-thirds of consumers accessing the Internet from home using a broadband connection, and publishers continuing to innovate by using the latest technologies to deliver content in a way that engages users, video consumption is poised to become a standard part of the online experience for a majority of consumers. Advertisers will increasingly seek opportunities to reach broad and frequently elusive markets, and do so with a level of engagement and richness that has not previously been available online."

comScore Video Metrix is used by leading video publishers and networks, including Broadband Enterprises, Warner Brothers Interactive, NBC Universal, iFilm, Discovery Communications, Roo Networks, and Video Detective. The service provides key metrics and analysis of video consumption across top properties on the Web and provides demographics, ratings, daypart and site- specific measures to assist in the planning of video advertising buys.

"We use comScore Video Metrix to educate promotional partners at studios and record labels on the effectiveness and reach of streaming video content," said Jed Horovitz, managing member, Video Detective, LLC. "Because we are able to show them so much demographic detail tied directly to video viewing, they are able to put a real value on the materials they provide us."

    Other Key Findings
    Additional key findings from the report include:
 
    --  Approximately 16 percent of all time spent viewing online video takes
        place during prime time hours, while 22 percent occurs on the weekend.
    --  During March, approximately 42 percent of all U.S. Internet users
        streamed video through an entertainment site, and more than 33 percent
        did so from a portal.
    --  On average, consumers spent close to one hour per month viewing
        Internet video from work locations during March.
 
    About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com .

SOURCE comScore Networks, Inc.

CONTACT: Andrew Lipsman of comScore Networks, Inc., +1-312-775-6510, or press@comscore.com

 

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Wednesday, May 24, 2006

Specialty Pharmaceuticals sponsors ADHD ed program for parents

Specialty Pharmaceuticals sponsors ADHD ed program for parents 

Specialty Pharmaceuticals, a division of McNeil-PPC, is sponsoring an educational program to help parents better understand the risks and benefits of ADHD medicines. The program also aims to help parents make the most appropriate treatment decisions for their child. The National Consumers League program, called Responsible Rx, provides a toolkit for parents, available online at ResponsibleRx.org. <http://www.nclnet.org/responsiblerx/index.htm>  The toolkit includes guides to help parents maintain a detailed medical history for their child and monitor their child's response to medication. The kit also includes tips for reading prescription labels and reporting symptoms and behaviors to a physician. Specialty Pharmaceuticals markets the ADHD drug Concerta.

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Sponsored online education nets greater ROI than traditional ads

Sponsored online education nets greater ROI than traditional ads       

Sponsoring online educational programs produces a greater ROI than spending comparable marketing dollars on traditional media advertising, according to a study by Next Century Media. The study analyzed responses of nearly 200,000 consumers who participated in online educational programs in 2005 and found that these users are 29 times more likely to buy the sponsor's products compared to traditional advertising. Online educational programs also resulted in better perception of the brand among participants; 94% of surveyed consumers said they had a more favorable perception of the brand because of the experience. The analysis reviewed online educational courses provided by Powered, a company that produces the courses on microsites that match the brand's look. The courses are underwritten by a company to promote their brand. For example, Sony sponsors courses on iVillage covering how to shoot great home video, and also features its related products. Powered clients include Procter & Gamble and iVillage. Click the supporting link below to read more about the study and find out how you can get a copy.      

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Friday, May 19, 2006

Relaunched Wyeth Web site provides on-demand info for docs

Relaunched Wyeth Web site provides on-demand info for docs
It appears Wyeth is listening to what doctors want: online health information. The company has relaunched its Web site with a new focus on physician and consumer needs. Included on the physician side of the site is a password-protected area where doctors can request samples, receive content specific to their therapeutic area, and access patient education, disease, and product information. Wyeth surveyed physicians and found that they want on-demand health and product information and don't always want to wait for a rep to get it, Christopher Garland, Wyeth spokesperson, tells ePharm5. The survey also showed that docs would rather have a meaningful relationship with one person than cursory visits from multiple reps, so Wyeth restructured its sales force and assigned one rep per primary care doctor. This relationship is reflected on the new site with a personalized sales rep page for the doctor. "They told us what they want and we're doing it," Garland says.
 
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Wednesday, May 17, 2006

Survey: Young people spend more time online than watching TV

Survey: Young people spend more time online than watching TV

Johnson & Johnson's decision to sit out the upfront network TV buys may be indicative of a shift in the impact of network TV. A recent survey of 16-34-year olds' media habits shows they spend more of their free time online than watching TV, according to Bolt Media. The survey showed that 85% of this group spends their free time surfing the Internet, compared to 69% who said they spend it watching TV. Only 25% of respondents could name the four major TV networks and one in three respondents couldn't name any of them. The five most popular networks with this group were Fox, Comedy Central, ABC, MTV, and Cartoon Network, reports Advertising Age.

 

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Study Finds Health Marketers Lag On Web Promotions

Study Finds Health Marketers Lag On Web Promotions

The majority of consumers, 51 percent, turn to the Web as their primary resource for information about health and fitness, according to a new report by Prospectiv. An even larger proportion, 73 percent, said they'd like more health-related information online; more than nine in 10--91 percent--said they'd like online promotions tailored to their personal needs.

But, even though consumers appear to go to the Web for information, marketers lag behind when it comes to offering incentives for health and fitness purchases. Consider that the vast majority of consumers indicate they want discounts on health products: the survey found that 82 percent of consumers use coupons for health-related purchases, while 40 percent said they do most health-related shopping at discount stores. But, apparently, consumers are not finding discounts or promotions online; just 10 percent of the coupons used were obtained on the Web.

When asked what they purchased most often, 42 percent said over-the-counter prescriptions, 34 percent replied beauty products, and 23 percent said diet/fitness programs or services.

For the report, Prospectiv surveyed 1,000 consumers last month.

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Saturday, May 13, 2006

eBay Wins Bid To Test Online Media Buying System

eBay Wins Bid To Test Online Media Buying System
by Erik Sass, Friday, May 12, 2006 8:30 AM EST
DAYS AFTER AN AD INDUSTRY task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid. "We've looked at a bunch of providers, and eBay came out on top," confirmed Ray Warren, president of Carat Media Group Americas, and a member of the task force. While the task force has met with a number of potential infrastructure providers, including Google, Warren said eBay was chosen "based on their scale and their expertise and their brand name, which comes with some credibility in doing this kind of thing. Obviously, we wanted to make sure we get it right."

eBay first pitched the concept to the Association of National Advertisers' Television Advertising Committee in January, and presented the idea again in a more public form earlier this week during the ANA's Financial Management Committee meeting in Naples, FL.

Details of the test were not disclosed, but it looks to be fairly substantive. The task force has floated a $50 million budget for the test phase.

The idea is still being vetted through the ANA, which is conducting additional surveys of its membership to gauge support, and a formal steering committee has yet to be organized, but the initiative appears to be taking on a life of its own.

The concept of creating a Nasdaq-like media trading system was first broached by Wal-Mart's Senior Vice President For Marketing Communications, Julie Roehm, during the ANA's 2005 Television Advertising Forum in New York more than a year ago, while she was a senior marketing executive at DaimlerChrysler.

The idea is not without controversy, as some of the largest national advertisers are opposed to the idea, and the ANA is not formally endorsing the pilot program--although it is a big proponent along with the American Association of Advertising Agencies for so-called "eBiz for Media" systems, and it plans to serve as a forum for discussing the idea through its committees and at forums such as the Financial Management Conference.

Meanwhile, smaller online ad companies have joined the fray--with an announcement from Bid4Spots, an online ad broker that uses an innovative "reverse auction" model, that it plans to branch out into TV ad sales over the next year, according to founder and CEO Dave Newmark.

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Friday, May 12, 2006

Who's Using PDAs? Estimates of PDA Use by Health Care Providers

Who’s Using PDAs? Estimates of PDA Use by Health Care Providers: A Systematic Review of Surveys

Chantelle Garritty1,2, BA, DCS; Khaled El Emam1,3, BEng, PhD

1Chalmers Research Group, Children’s Hospital of Eastern Ontario Research Institute (CHEO RI), Ottawa, ON, Canada
2Department of Public Health Science, Faculty of Medicine, University of Toronto, Toronto, ON, Canada
3Department of Pediatrics, Faculty of Medicine, University of Ottawa, Ottawa, ON, Canada

ABSTRACT

Background: Personal digital assistants (PDAs) find many uses in health care. Knowing rates of collective PDA use among health care providers is an important guiding step to further understanding those health care contexts that are most suited to PDA use and whether PDAs provide improved health outcomes.

Objectives: The objectives of this study were to estimate current and future PDA use among health care providers and to discuss possible implications of that use on choice of technology in clinical practice and research.

Methods: This study was a systematic review of PDA usage surveys. Surveys were identified as part of an ongoing systematic review on the use of handheld devices. Reports from eight databases covering both biomedical sciences and engineering (1993-2006) were screened against distinct eligibility criteria. Data from included surveys were extracted and verified in a standardized way and were assessed descriptively.

Results: We identified 23 relevant surveys, 15 of which were derived from peer-reviewed journals. This cohort of surveys was published between 2000 and 2005. Overall, since 1999, there is clear evidence of an increasing trend in PDA use. The current overall adoption rate for individual professional use ranges between 45% and 85%, indicating high but somewhat variable adoption, primarily among physicians.

Conclusions: Younger physicians and residents and those working in large and hospital-based practices are more likely to use a PDA. The adoption rate is now at its highest rate of increase according to a commonly accepted diffusion of innovations model. A common problem with the evaluation of information technology is that use frequently precedes research. This is the case here, in which PDA adoption rates are already high and projections are for rapid growth in the short term. In general, it appears that professional PDA use in health care settings involves more administrative and organizational tasks than those related to patient care, perhaps signaling where the growth in adoption is most likely to occur. We conclude that physicians are likely accustomed to using a PDA, and, therefore, technology expertise will probably not be a barrier to implementing PDA applications. However, there is an urgent need to evaluate the effectiveness and efficiency of specific tasks using handheld technology to inform those developing and those using PDA applications.

(J Med Internet Res 2006;8(2):e7)
doi:10.2196/jmir.8.2.e7

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Cookies in the kitchens!

Extra chocolaty with the addition of peanut butter chips this time!

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Prostate Cancer on the Internet-Information or Misinformation?

Study shows AZ prostate cancer site among the best on the Web

AstraZeneca's prostate cancer Web site is among the six best sites on the topic, according to a study of online prostate cancer information published in the May Journal of Urology. The study showed that online prostate cancer resources often fail to provide balanced information about screening and treatment, according to Reuters. The review of 39 prostate cancer Web sites showed that only nine had been updated in the past six months and only 18 included a disclaimer stating that the patient should discuss the information with a healthcare provider, according to the report. The strongest sites provided extensive coverage of multiple aspects of prostate cancer, whereas weaker sites with little information tended to promote products or address only some aspects of the disease, reports Reuters.

----

ABSTRACT BELOW (I have purchased the full article for those that want to see it)

----

Prostate Cancer on the Internet—Information or Misinformation?

Received 11 June 2005

Purpose

We assessed the quality of information available to patients on prostate cancer on the Internet.

Materials and Methods

The search engine Webcrawler® was used with the search term “prostate cancer” to generate a list of 75 websites which were reviewed for currency, disclosure, attribution, interactivity and content. A rating tool was designed including 50 elements considered essential for a comprehensive review of prostate cancer, and each website was judged for degree of coverage and accuracy (each rated on a scale of 1 to 3) of information for each element.

Results

Of the 75 sites 39 contained information about prostate cancer. Only 9 sites indicated a date of last update within 6 months. References were rarely given (in 5) and a disclaimer was provided on less than half of the sites (18). The sites covered a mean of 24 elements (range 6 to 43) with a mean coverage rating of 1.0 to 2.6 (1.8 overall). Of 943 elements covered on 39 sites, 94% were completely correct, 5% were mostly correct and 1% was mostly incorrect.

Conclusions

The information on the Internet is of sufficient quality to aid in patient decision making. However, there are numerous shortcomings especially related to currency, disclosure and attribution. Degree of coverage is highly variable and there is a deficiency in balance of evidence found on many sites. The urologist needs to be aware of such shortcomings when counseling patients on prostate cancer.

 
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So Is Television a Dying DTC Medium?

So Is Television a Dying DTC Medium?

No. It is not. Bob Garfield, noted Ad Age critic, said recently at the 2006 DTC National that television as we know it will be a dead medium. He did not say exactly when but sooner than later. I just do not believe this is true. Yes, I read the Tipping Point, and I know that things can happen with lightning speed.

I know the Internet is thriving. I know drug companies want to reach patients with targeted relationship programs. I agree that the Internet and direct marketing will boom. I just do not agree it will result in the death of television, at least sudden death. Television may eventually die of natural causes, but no sudden heart attack in its middle age.

It is true that television is fragmented and network share is declining. It is also true that digital video recording is a threat to commercial viewing. These trends will continue to erode television effectiveness, and network television will face problems justifying higher ad rates. But it will take more than a decade to see a major shift.

Our DTC target audience is generally older than the Internet and TiVO early adopters. My daughter at 20 is a classic Ipod and Internet user. She does not watch much television. My mother-in-law does. Yes, she uses AOL once in a while but still watches television every night. The baby boomers like me are somewhere in the middle. I admit to watching Lost, American Idol, 24 and much more of those less than intellectual shows. Most people watch a lot more commercial television than is fashionable to admit.

The fact is that television commercials are filled with wasted viewers who do zap and TiVo. The fact also is that despite this, television still creates advertising awareness quickly and effectively. Advertisers may have to run more frequently to overcome zappers and TiVo'ers. This creates a higher true CPM than the network ratings indicate. Over time that wasted user base will force networks to lower ad prices. All this will happen slowly and there will be no sudden Tipping Point where marketers will have to scramble to figure out how to reach consumers. Garfield expects a period of media chaos after the death of television.

Sorry Bob, it will not happen that way. The implications that new DTC reach vehicles will replace or compete equally with television are probably true. This does bode well for DTP/Internet and Point-of-Care companies. But time is there for a smooth transition. I know if Garfield reads this he will think I am a conservative dunce who cannot see the future. I am conservative, true, but I am a good marketer, as are most of my drug company colleagues. Garfield is a writer, an observer of trends. He has the luxury of being a grand thinker, and as a grand thinker he must make grand predictions. Those of us who must run businesses deal in realities, and one of those will be the continued importance of television including the networks. We may be conservative knuckleheads sometimes, but I am willing to bet Bob a nice dinner that somehow NBC, CBS, ABC, and FOX will still be doing well in 2016.


Bob Ehrlich, Chairman
DTC Perspectives, Inc.

 
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Thursday, May 11, 2006

Ads Don't Cut It in New GSW Worldwide Campaign

Ads Don't Cut It in New GSW Worldwide Campaign

Agency brings life to "Ad Guy" and Pharmaceutical Advertising

COLUMBUS, April 27, 2006 - In pharmaceutical advertising, ads don't cut it. They don't work. At least, not the same old way. That is the story behind a new self-promotional ad campaign launched this week by GSW Worldwide, an inVentiv Health company (NASDAQ: VTIV), and one of the largest healthcare advertising agencies in the world.

The first ad in the multimedia campaign, launched on Thursday, April 20, features a print advertisement that directs readers to <http://www.adsdontcutit.com> www.adsdontcutit.com where a video introduces viewers to "Ad Guy," a walking, talking, typical pharmaceutical ad, trying to "connect" at a speed dating event. Despite promises of a "big logo" and the ability to "work fast," Ad Guy is barely even raising awareness. A second ad, also launched on April 20, continues Ad Guy's adventures in China at <http://www.theworlddoesntunderstandyou.com> www.theworlddoesntunderstandyou.com. With a few cosmetic changes, Ad Guy tries to go global, but unfortunately, his message gets a bit lost in translation.

"Working in the pharmaceutical industry, our clients are faced with new challenges every day," said Bruce Rooke, worldwide creative director for GSW Worldwide. "Complex regulations and constantly changing market dynamics require novel approaches, not the same old thing. That's what this campaign is about-finding creative ways to change beliefs and behavior."

The ad campaign is expected to run through the end of 2006 with print placements in several healthcare marketing publications.

Based in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising networks in the world. A full-service agency, GSW Worldwide provides liberating ideas that generate new energy around products, build stronger connections with customers and create impact brands for clients across the globe. For more information, please go to <http://www.gsw-w.com> www.gsw-w.com.

About inVentiv Health

inVentiv Health (Ventiv Health, Inc., NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the global pharmaceutical, life sciences and biotechnology industries. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its three core business segments: inVentiv Clinical, inVentiv Communications and inVentiv Commercial. inVentiv Health currently works with over 175 unique pharmaceutical, biotech and life sciences clients, including all top 20 global pharmaceutical companies. For more information, visit <http://www.inventivhealth.com> www.inventivhealth.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause Ventiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by Ventiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.

Rachel Escusa Account Supervisor GSW Worldwide 500 Olde Worthington Road Westerville, Ohio 43082 Direct: 614-543-6444 Cell: 614-327-3830 Fax: 614-540-3200 E-Mail: rescusa@gsw-w.com www.gsw-w.com> www.gsw-w.com

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Marketers Embrace User-Generated TV Commercials

Marketers Embrace User-Generated TV Commercials
New York Times
Ad agencies beware: major marketers are beginning to embrace user-created content in their marketing plans. The latest to join the trend is Sony Electronic, which will soon run a TV spot created by a 19-year-old from Minneapolis who won a contest the marketer sponsored on cable network Current TV. The contest, which asked viewers to create their own TV commercial for Sony, drew dozens of entries. "User-generated content is sort of the word of the day," said Anne Zehren, the president of sales and marketing for Current TV, which was started last August. "And I think smart marketers will start harnessing that." Sony is not alone. In coming weeks, user-generated ads for companies like L'Oréal and Toyota will also run on Current TV, and several other companies have experimented with it in the past, often successfully. For example, the athletic shoe marketer Converse solicited homemade videos that depicted Converse owners with their sneakers, which the company turned into ads. The videos became an Internet hit after Converse posted them on its Web site. Also, MasterCard introduced a Web site, where consumers were asked to write advertising copy for two commercials, ending with the kicker, "Priceless," from their long-running ad campaign. Mike Fasulo, CMO for Sony Electronics, said consumers were demanding that marketers allow them to define brands on their own terms. "The trick is that you have to let go," he said. "We're used to dictating our messages and we're used to being in control."

 
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Eli Lilly polishing corporate image with photos of real people

Eli Lilly polishing corporate image with photos of real people
Eli Lilly is rebranding its corporate image by showing more "real people" in its ads, reports IndyStar.com. The photos feature everyday people doing ordinary things, such as a man fishing or children doing a science experiment, and will be used in upcoming Lilly ads. The ads are an effort to let the public know that Lilly focuses on patients and that its drugs "provide better patient outcomes," Lauren Cislak, Lilly spokesperson, told IndyStar.com. The company also marked its 130th birthday by sending employees brochures and DVDs containing historical information about the company to energize employees after a stretch of negative news about the drug industry, according to the report. In other news, Lilly is one of several companies that announced it will extend its patient assistance programs for Medicare-eligible patients who are not yet enrolled in Part D.
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Yahoo! and Telemundo partner for co-branded Hispanic portal

Yahoo! and Telemundo partner for co-branded Hispanic portal
Yahoo! and Telemundo are teaming up for a new co-branded Web portal that will focus on extending Telemundo's existing TV content online, reports Advertising Age. The site, unveiled yesterday, will replace Telemundo.com and Yahoo! en Espanol. According to the report, the site will also offer Telemundo's TV content, made-for-broadband video, and user-generated content. Programming for the portal will be in both English and Spanish. The Hispanic online population is hot--according to an eMarketer report, there were 15.7 million Hispanic Internet users in 2005 and that number is projected to reach 16.7 million this year.
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New tool on WebMD health search delivers tailored results

New tool on WebMD health search delivers tailored results
WebMD has added Health Scan, a compliment to its new health search platform, it reports. In addition to search results from WebMD and across the Internet, health search users will see Health Scan, which provides at-a-glance information for more than 800 of the most frequently searched health terms. The information is categorized by condition types, medications, tests, related conditions, and patient communities. For example, typing "migraine" into the health search will yield a Health Scan box containing a link to WebMD's headache and migraine homepage and drop-down menus listing medical tests that are performed on migraine sufferers, related conditions, and medications that can be used to treat migraines. Selecting any of the topics from the menus will take the user to more information about that topic. WebMD is in the process of relaunching its WebMD Health portal.
 
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New platform encourages patient adherence, brand loyalty

New platform encourages patient adherence, brand loyalty
In an effort to improve medication adherence and brand loyalty, a new program provides physicians with reports indicating whether patients adhere to their medicine and understand their treatment. The Treatment Educator from pharma services provider InfoMedics is a multi-pronged approach to adherence. At the point of prescribing, patients get information about what to expect from the drug, the importance of adherence, and how to enroll in the program, Sarah Reddington, InfoMedics spokesperson said. After the prescription is filled, patients complete surveys about whether they're taking their medicine as directed. Surveys can be completed online, via e-mail, or by phone. Physicians receive reports on the survey results, which foster more personalized, efficient dialogue between patients and doctors, says Reddington.
 
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