ePharma Tweets of the Week: 11-29-2010

Review our weekly update to catch the tweets that interested and inspired us.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

Did you read that WSJ article about marketers "scraping" online conversation? I decided I needed to respond: (via @leighhouse)

http://ow.ly/3eulu

Leigh Householder's provides a compelling argument in response to criticism of Pharma's "scraping" online conversation. Saying, "I believe it’s part of my job (as a responsible marketer) to listen to the real people we serve and elevate their collective voice."

Social Media Is Not for Advertising Pharma Brands (via @jonmrich)

http://bit.ly/ead8r2

Jonathon Richman argues that social media is not for advertising pharma brands primarily because healthcare decisions are a private matter, and there are no benefits to sharing medical information publicly.

A reminder that your Twitter (or Facebook) is not my Twitter (or Facebook): (via @mitchjoel)

http://bit.ly/grTsIX

"It's a welcomed reminder that Social Media is not a fixed piece of software. It is (and it should be) many different things to many different people. Some will use it to game the system, while others will use it to change the world."

RT @RecognitionA “@LizzieGeorgescu: Who’s Responsible for Tweets About a Drug? (via @Gingerpug9405)

http://on.wsj.com/fivFzv

The “social” part of social media means that third parties — bloggers, commenters, Twitter users — are also part of the message. (Kanye West tweeted this summer that “clothes are my drug,” but what if he’d instead said that Lipitor was his drug? Should the FDA pay any attention to that? What if he or another celebrity were paid for the tweet?)

Diabetes Time Bomb: New Report Shows Half the Country Could Have Diabetes by 2020 (via @Hall_MediaMaven)

http://bit.ly/gXvCyr

More than 50 percent of Americans could have diabetes or prediabetes by 2020 at a cost of $3.35 trillion over the next decade if current trends continue.

Healthcare is No. 3 Sector for iPad Adoption (via @L2_Pharma)

http://l2pharma.posterous.com/healthcare-is-no-3-sector-for-ipad-adoption

Healthcare is one of the top three industries using Apple's hot-selling iPad tablet, behind only the financial and technology sectors, according to data from mobility service provider Good Technology.

Study: Why Are the Rich So Good at the Internet? (via @fastcompany)

http://bit.ly/ggxlHF

Pew Internet has released a report finding that income is the strongest predictor of whether, how often, and in what ways Americans use the web.

GREAT crowd sourcing project @OpenIDEO Agenda Concepts Could read these all night brought to my attn via @anjelikadeo (via @JaeSelle)

http://bit.ly/hQ1mBQ

What global challenge do you think innovation leaders should work to right now? Post your idea or cast your vote at openideo.com

NASA, White House, and PETA Top L2’s Latest Public Sector Digital IQ Study: The first annual Digital IQ Index® (via @L2_ThinkTank)

http://bit.ly/fK0GbM

L2 Think Tank ranks the digital competence of organizations in the public sector. The AARP and Planned Parenthood Federation of America are the only two health related organizations to crack the top 30.

ePharma Tweets of the Week: 11-22-2010

Deluged by information overload? Quickly scan this useful list of the weeks most informative tweets ending in 11/22 to stay on the pulse.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

Fortune 500 Social Media Use: Twitter Overtakes Facebook (via @L2_Pharma)
http://l2pharma.posterous.com/fortune-500-social-media-use-twitter-overtake

The use of Twitter among the nation's largest corporations has nearly doubled. Among the F500 that use Twitter, 35% of companies (103) consistently respond with @replies or retweets within 72 hours, and many do so more often.

The Future of Advertising: Advertising is on the cusp of its first creative revolution since the 1960s (via @fastcompany)

http://is.gd/hhDi8

Fast Company explores the tumultuous state of advertising stating, “While there have never been more ways to reach consumers, it’s has never been harder to connect with consumers.”

The future of advertising is... http://bit.ly/fcadfutr #adfuture (via @fastcompany)

http://bit.ly/fcadfutr

Fast Company added a challenge to the end of their widely popular feature article "The Future of Advertising." The result: an outstanding integration between a news source and social media.

More Americans Accessing Internet And Social Media For Medical Advice (via @L2_Pharma)
http://l2pharma.posterous.com/more-americans-accessing-internet-and-social
More than two-thirds (68%) of Americans go online for health information, and just 11 percent access a pharmaceutical company's website to find information about a medical condition compared the majority (92%) who access other online resources more frequently.

Survey: Average Health-Insurance Deductible is Now $1,200 (via @WSJHealthBlog)
http://on.wsj.com/bzl0ia
In the past five years, the average health-insurance deductible for PPOs has increased from $770 to $1200. How might this affect patient behavior?

Report: Market opportunity for mobile apps in healthcare enterprise is $100M now, $1.7B by 2014 (via @mobilehealth)

http://bit.ly/9uqydN

"Currently 63% of physicians are using an mHealth App in the enterprise, however, the majority of these are clinical reference Apps with no tie-in to an enterprise's healthcare information systems." Much of the future value of mHealth apps in healthcare enterprise is the ability for it to improve operational efficiencies and quality of care delivered.

Epocrates buys Modality for $13.8 million in cash, plans iPad app (via @mobilehealth)

http://bit.ly/c7CzZV

"WebMD’s Medscape app is the number one ranked medical reference app for healthcare professionals, followed by Epocrates Essentials. Will Modality’s expertise and relationships with the major medical publishers help push Epocrates to the top spot?"

Reactions to the mHealth 2010 summit: (via @SpitzStrategy)

http://bit.ly/cK5ygj

Brian Dolan provides a quick recap highlighting some of the more interesting commentary from the event.

Gaming blurs with health via Microsoft Kinect platform: (via @mickelberg)

http://bit.ly/9TcgBX

Kinect's natural user interface opens offers tremendous potential to the health world. Chris Niehaus offers a wide variety of applications for this groundbreaking technology.

ePharma Tweets of the Week

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/15 to stay on the pulse.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

Everything about Facebook Like "11 Reasons Why You Need to Get a LIKE (Button)" via Dose of Digital (via @jonmrich)

http://bit.ly/b6L2L9

In this popular post, Jonathan Richman explains everything you need to know about the Facebook Like button and how Pharma can utilize it.

What a GREAT post by @jimlefevere Why You Need to Create a Digital Crisis: A Quick Reference Guide (via @JaeSelle)

http://bit.ly/cLItPN

"There currently is far too little focus on digital marketing and social media (in Rx/Dx companies). You have to create a situation that shows some consequence action (good or bad) and/or will make the person identify with your proposal."

Adwords is Dying and Google Knows It (and they are doing something about it) v/ @fastcompany (via @0boy)

http://su.pr/26Jvab

"The flagship advertising platform is showing no signs of slowing down, but the company is still proactively preparing for life after Adwords...In moving Marissa Mayer from Search Products to Geo/Local and promoting her to the operating committee (Google's highest 'club'), Google made clear where they think the money is going in the future."

Looks like we caused a bit of a stink today awarding a non-Flash site. See the comments: (via @fwa)

http://www.thefwa.com/shortlist/mckinney

The battle of flash vs HTML5 is far from over, but McKniney's new site optimized for touch-enhanced mobile, tablet and computer versions is causing a stir. The site was the first to receive both Site of the Day and Mobile Site of the Day honors by the Favourite Website Awards.

As predicted, Facebook Introduces Anti-Email: Social Inbox, Seamless Messaging, Conversation History: (via @fastcompany)

http://bit.ly/9vJ2zZ

The much anticipated Facebook event showcased what they think the future of messaging will be. It isn't a "Gmail killer" as many had predicted, but Austin Carr does a good job of explaining the key aspects of the new service.

5 Reasons to Consider the Cloud for Health Data: There are plenty of benefits to using cloud computing to shar... (via @hitconsultant)

http://twurl.nl/31e25z
"It takes time to learn a new system, input data, and adjust to changes in workflow—these are all common grievances among physicians when it comes to electronic health systems. 'The more you can make it so that it's something people can teach themselves, the better off you're going to be."

FDA comments on regulating mobile health apps for diagnostics: (via @SpitzStrategy)

http://bit.ly/bc1ydl

“We need to be moving towards open sourced, independent infrastructure where you have components of different manufacturers that can plug and play. FDA is looking to the development of those different types of standards to get the biggest bang for our buck.”

10 lessons learned from mHealth roll-outs @mobilehealth (via @DrDave01)

http://lnkd.in/RFD9Nm

The Director of Strategic Application of Mobile Technology for Public Health and Development, Columbia University, shares her top top lessons learned from global mobile health implementations.

DIY Checkup: iPhone Flash Measures User’s Pulse (via @PSFK)

http://su.pr/1umhVZ

New iPhone app "Pulse Phone" measures a pulse without any added peripherals.. The app uses flash lighting to illuminate a person’s finger, detecting small changes in color and brightness as blood moves through.

Tweets of the Week 11-8-2010

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/8 to stay on the pulse.

Compiled by: Jeremy Franz, Digital Strategy Coordinator at Ignite Health (@eHealthStrat)

U.S. awards $1 billion worth of small grants to some 3,000 biotech companies - Reuters (via @BreakingNews)

http://reut.rs/aeds6U

2,923 companies with fewer than 250 employees will receive grants to boost research and support jobs. This funding comes from the healthcare reform bill passed into law in March.

Why Location Apps of the Future Will Do Much More Than Checkins: (via @mashablemobile)

http://on.mash.to/cdMKfb

Location Labs' "location-as-a-service" is enabling developers to incorporate much more sophisticated location based apps. Check out http://t.co/XT2yvhp for a video explaining the different types of geolocation.

If you haven't seen it yet, check in to the latest @PewResearch report on geolocation: (via @SpitzStrategy)

http://bit.ly/a3ENUw

The first report on the use of "geosocial" or location-based service. Results show 4% of online Americans currently use location-based services.

Arithmetic of Collaboration - How it applies to big #pharma (via @HarvardBiz)

http://cot.ag/bfFapD

An industry in the midst of consolidation and acquisitions, Pharma must create value through its new partnerships. This article focuses on the four rungs of the "collaboration ladder" that can lead to successful partnerships.

Asia as the New Kid on the Pharma Block and Why Multinationals Should be Scared (via @FastCompany)

http://bit.ly/9Avfa8

The global pharmaceutical industry has its eye on Asia. The question is whether it will be a collaborative effort or multinational vs local competition.

Will patients embrace Health 2.0? (via @kevinmd)

http://is.gd/gLbx8

In response to a painfully honest observation about the general patient population, Susannah Fox discusses her reasoning and motivation to empower patients to better health.

Paitent Benefits & Potential Risks of Health 2.0 (Diabetes) (via @richmeyer)

http://t.co/UdwQ4Ly

Rich Meyer discusses the pros and cons of patient communities on social networks.

Ck out the new TweetPharm Pharma Twitter Tool! (via @WendyBlackburn)

http://bit.ly/9Wogxz | Blog: http://bit.ly/dx5Btx

A real-time aggregator that tracks pharmaceutical companies' use of Twitter. The major plus is integrating a design of an easy-to-read, sort-able dashboard and interactive "visualizer."

5 Big Brands That Are Rocking the Social Media Space (via @Mashable)

http://on.mash.to/9ZDGc0

Mashable's take on who boasts the best corporate social media strategy. An emphasis was placed on engagement, innovation and longevity in the social space.

Funny. What Your Phone Says About You [Graphic] (via @skypen)

tcrn.ch/a6Nij3

Tweets of the Week 11-1-2010

Deluged by information overload? Quickly scan this useful list of Ignite Health’s most informative tweets of the week ending in 11/1 to stay on the pulse.

Great post from @sixuntilme How Pharma can be SOCIAL w/patients, consideration of needs/where/how/why (via @JaeSelle)

http://bit.ly/cILSbn

Social media advice for Pharma from a patient perspective. An honest look at what patients want, and how Pharma can resonate with communities online.

FDA may tighten generic rules as bioequivalence is challenged (via @SpitzStrategy)

http://bit.ly/9QkTfq

The FDA is considering tighter standards for generic drugs, mainly to insure “less variability among generics.”

5 Lessons From Outgoing Microsoft Software Architect Ray Ozzie (via @fastcompany)

http://is.gd/gj6cE

Ray Ozzie released a new memo, called ‘Dawn of a New Day,’ in which he paints a vision of how technology is going to evolve in the next five years and his thoughts on what Microsoft needs to do to take advantage of the opportunities presenting themselves.

Excellent advice explaining why companies must put past successes in perspective, recognize what is inevitable in their industry, and get the people inside their company to "see it, believe it, and have a passion for it."

When Are Facebook Users Most Active? [STUDY] (via @mashable)

http://on.mash.to/915CWC

“65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. If you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”

SEO is dead - Long live Social Media Optimization (via @jeanlucr)

http://cot.ag/cTEMnt

“The encouraging implication is that the audience values content, not keywords…SMO strategy means appealing to the audience, not an intermediary; knowing what drives interest; and activating people’s desire to consume and share.”

Dropbox CEO: Why search advertising failed us (via @VentureBeat)

http://bit.ly/d0z7Wu

“All the AdWords in the world are not going to save you if no one’s looking for what you’re making,” Instead, what worked for Dropbox was “making our users really really happy, and then giving them good tools to spread the word.”

Do Patients Want Pharma Involved In Social Media? (via @LizzieGeorgescu)

http://bit.ly/bSu9se

"Pew Internet reports that 61% of online users are actively seeking health information and that individuals with chronic diseases are more likely to spend time on social networks than the average individual. This may point to the patient appetite for content but it does not imply they want that content to come from pharmaceutical companies."

“The mistake we make in public health is that if people need something then we think we don’t have to make them want it.” - Melinda Gates (via @jayparkinson)

http://tumblr.com/x7vn9mboj

5 Website Designs That Blew Us Away [Mashable Awards] (via @mashable)

http://on.mash.to/cpR7Fx

“When we say ‘web design,’ we’re looking beyond the pretty face of a well-laid-out page, beyond color and typography, beyond trends. We specifically looked for sites that stretch the boundaries of our technologies’ capabilities in interesting, useful and beautiful ways.”

Pharma lagging in mhealth space while health apps boom (via @vJayByrne)

http://bit.ly/bfOe0R

In defense of mobile health apps adoption (via @mobilehealth)

shar.es/0DGZU

Brian Dolan compares the adoption rate of social media by age group and compares them to the adoption rate for mobile health apps with some strikingly similar results.

iPad health care use by doctors, a comprehensive infographic (via @kevinmd)

http://is.gd/gvFmz