Valeant Pharmaceuticals sponsors "For Dummies" book, Web site

Valeant Pharmaceuticals sponsors "For Dummies" book, Web site

Valeant Pharmaceuticals is teaming up with the successful "For Dummies" instructional series to educate patients and promote its new drug Cesamet, which treats chemotherapy-associated nausea and vomiting. The effort includes a special edition book, "Managing Chemotherapy Side Effects for Dummies," and a Web site, ChemoForDummies.com. The site offers a free copy of the book to registrants. Users can also opt-in to receive more information about new treatments. Although the site is not branded to the drug, it does feature Valeant's logo and a link to the corporate site. ChemoForDummies contains very little content about chemotherapy or cancer and instead simply promotes the book. However, the site does include links to outside cancer resources, such as the American Cancer Society. The Cesamet site itself is still under development.