Marketing Collateral Adored by Reps & Prospects Alike -- PowerPoint-Style Libraries With Audio
SUMMARY
If you're in charge of marketing collateral for your company, consider this your must-read Case Study of the year.
Turns out 30% of prospects in the scientific community prefer audio-enhanced PowerPoint-style decks to white papers, brochures, Web pages and webinars. We suspect prospects in other industries will adore these slides, too (they just haven't seen them yet).
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