Google Revises AdSense Formula

Google Revises AdSense Formula

Thursday, Nov 9, 2006 6:00 AM ET

GOOGLE WILL IN THE NEXT several days start incorporating the quality of the advertisers' landing pages when deciding the placement of their ads across the AdSense network, and has updated the algorithm that calculates landing page quality score. The changes will affect a "very small" portion of advertisers, a Google product marketing manager for ad quality initiatives said on the Inside AdWords blog. Previously, landing page quality was only taken into account when determining the minimum bid for AdWords ads served on Google search results pages. Shankar Gupta