Google beta tests AdWords-style radio advertising model

Google beta tests AdWords-style radio advertising model

 

Google is shifting its reign from the Web to the radio by enabling some of its current marketers to advertise on radio using its automated ad system, reports CNetNews.com. Like AdWords online, advertisers can bid on air spots and target the ads to their listeners based on factors such as listener demographics and geography. The ad system allows marketers the flexibility to see real-time reports about their ads and change aspects of them, such as the time they are played or the geographical target. The test of Google Audio Ads is limited to just more than 20 AdWords customers and more than 730 radio stations. Among those stations is XM Satellite radio, according to the report. The ads will be running in 87% of the country--more than 260 metropolitan markets.