Johnson & Johnson brands, including Tylenol and Zyrtec, are supporting The Family Room, a new multimedia experience on iVillage.com. Johnson & Johnson is teaming with NBC Olympics and iVillage for the project, which will follow eight athletes and their families as they prepare to qualify for the Beijing 2008 Olympic Games during the next five months. The Family Room will feature weekly webisodes about the lives of the Olympic hopefuls and their families. There are also social features, blogs, a forum, and a graffiti wall. The Family Room will also feature information about products from the Johnson & Johnson Family of Companies. |
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