Shire UC education program, Web site targets cities across the country

Shire UC education program, Web site targets cities across the country

Shire is hitting the road for a patient education program for people
with ulcerative colitis (UC) that includes interactive events with
expert presenters. Shire will try to reach out to the nearly 700,000
individuals in the United States with UC with the "On the Road Again"
program, which is scheduled to travel to 10 major cities across the
country. In 2007, a series of Shire-sponsored surveys showed that UC
patients experience communication gaps with physicians, compliance
challenges with medications, and a high level of disruption in their
lives. People living with UC are invited to attend the free events,
which include a healthy meal. The tour also has a Web component,
RoadtoUCLearning.com, which includes information about UC and the "On
the Road Again" program, including the city schedule, speaker bios, and
registration information.