Abbott-backed program uses Facebook for education, contest

Abbott-backed program uses Facebook for education, contest

An Abbott-sponsored program is using a Facebook group for an educational
initiative and scholarship contest. The Facebook initiative for the
program Labs Are Vital, designed to engage and recruit young people to
the clinical laboratory profession, reached 2.9 million people,
including nearly 1.8 million students interested in science. In the Labs
Are Vital scholarship contest, high school and college students competed
to win scholarships by submitting videos, advertisements, or T-shirt
designs encouraging others to consider careers in laboratory medicine.
The Labs Are Vital Facebook page also connects high school and college
students with clinical lab science students and recent graduates to
learn about the benefits and challenges of the profession from their
peers.