Women-focused Yahoo! Shine includes pharma ad opps
Women-focused Yahoo! Shine includes pharma ad opps
Yahoo! has launched Yahoo! Shine, a Web site for women, with nine
content categories, including health. In terms of advertising, Yahoo!
says it believes the site will be very attractive to pharma companies
because of the demographic it reaches. According to the company, Yahoo!
Shine creates a single destination for the approximately 40 million
women between the ages of 25 and 54 who already come to Yahoo! each
month. Yahoo! Shine brings together the resources of several existing
Yahoo! sites, including Yahoo! Health, and offers a blog platform. It
has also partnered with the top content providers in each category,
including Prevention, Women's Health, Men's Health, and Best Life in the
health category. Yahoo! Shine says it creates an opportunity for
advertisers to reach women in an environment that is relevant and
meaningful to them, and several advertisers have signed up to
participate at launch.
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