Comcast launched Web and video on demand programming for breast cancer

Comcast launched Web and video on demand programming for breast cancer

Comcast has launched the "Pink Ribbon" campaign, a multiplatform video-on-demand and online initiative that provides programs about breast cancer that can be watched at home. The campaign offers more than 20 hours of content from Lifetime Networks, Discovery Health, and other partners. In addition, a partnership with Comcast and Breastcancer.org is part of Lifetime Network's 14th annual Stop Breast Cancer for Life campaign in October. Beginning this week and continuing through October, Comcast customers with On Demand service will have free access to related programs, including episodes of Sex and the City and other shows and movies.