Online coupon volume and redemption booms in 2008

Online coupon volume and redemption booms in 2008

The amount of online coupons boomed in 2008, with redemption rates far exceeding those of print coupons, according to an eMarketer report. Coupon processing company Inmar said 13% of online coupons were redeemed last year, whereas just 1% of print coupons were redeemed. Since 2007's previous high, online coupons have experienced a 140% growth rate. Currently, online coupons represent just 1% of the 2.6 billion coupons offered in the United States each year. Most consumers clip their coupons from newspapers, receipts, and other paper sources, with less than 30% finding coupons online, according to comScore data.