The Doctor's Digital Path to Treatment

7/12/2012 Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels. Further, we wanted to learn whether their digital learnings impact their patient treatments. Here are some highlights from the study:

• Physicians perform an average of 6 professional searches a day.
• 68% of physicians are prompted to use a search engine because a patient seeks more information during a consult.84% of physicians search on condition related keyword terms. 
• Only 17% search on pharmaceutical manufacturer terms.
• One in three physicians click on sponsored listings.

Click here to read the full 40 page study.