Intel, Omnicom partner for interactive, Web-delivered TV ads

Intel, Omnicom partner for interactive, Web-delivered TV ads   

Computing giant Intel is working with Omnicom Media group to develop ad templates for Internet-delivered advertising to TVs, according to the Wall Street Journal. The companies aim to develop large screen, or "10-foot," templates in an effort to help advertisers and content owners determine how interactive broadband advertising is best tailored to specific programming and audiences. It also aims to determine how such ads will be best-presented on large screens, according to the companies. Intel is doing this through Intel Viiv, a technology that delivers Internet content to TV and allows interactive, targeted ads.