Talk show will be simulcast on iVillage Web site, NBC stations

Talk show will be simulcast on iVillage Web site, NBC stations 

A new talk show called iVillage Live will be broadcast simultaneously on the iVillage Web site and 10 local NBC stations, marrying interactive content with traditional media. According to MediaPost, the daily program, for which no advertisers or sponsors have yet been named, is an effort by NBC to personalize its programs and build community through its media properties. Such community features will include online chat and blogs that will be a large portion of the online version of the program. The program is not iVillage's first stab at personalization. Earlier this year, the site launched Pregnancy & Baby Plus, where expectant and new mothers can personalize the program with a photo journal, week-by-week development calendars, personal profile, and interactive pregnancy journals and polls.