Moms prefer Web and word of mouth, feel marketing disconnect

Moms prefer Web and word of mouth, feel marketing disconnect

Marketers need to do a better job connecting with moms, and a good way to do that is online, since 95% of moms say they go online at least once per day, according to new research that will be presented this week during the Marketing to Moms Conference in Chicago. Only 20% of moms say marketers do a good job of connecting with them, and 67% say they would rather get product information from a peer than a celebrity mom, reports MediaPost. The research shows that moms spend more time online than they do watching TV, and estimates of the online mom population range from 21.2 million to 31 million. Eighty-eight percent of moms rely on the Internet for parenting advice, guidance, and child-rearing ideas, 86% have made an online purchase, and 85% have clicked on an online ad. Also, word-of-mouth marketing is important to moms, and 91% of them prefer brands that other moms recommend.

Go to the Million Dollar Moms Web site to learn more.