| The emergency contraceptive pill Plan B is running a banner ad on MTV.com. According to Advertising Age, the placement is raising eyebrows because of MTV's young users. Although Quantcast data show that almost one-third of MTV.com users are under 18, Duramed cited ComScore data when it told Ad Age that the average age of MTV.com visitors is 24.7 and 15% of the site's users are younger than 17. The drug is stocked behind the counter and is available without a prescription for women 18 and older. The banner ad drives users to the Web site go2planb.com, "because the unexpected happens," reports Ad Age. |
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