Worth a look: Roche Web site lets users spice up blood glucose meters

Roche Web site lets users spice up blood glucose meters

A new Roche Web site is making blood glucose meters funky through cell
phone-esque personalization. The site allows visitors to create their
own mini music video featuring an ACCU-CHEK Aviva blood glucose meter.
The site, www.rockmymeter.com, lets visitors personalize the look and
feel of the meter by designing a virtual meter skin, picking or creating
original music, and having it dance. The finished creation displays on a
video billboard and others can vote on it. Visitors can send their
creation to friends via e-mail or post it on MySpace, Facebook, and
other sites.

Fg opinon: Great idea. Clunky flash file despite a rip-roaring
high-speed connection. Some neat programming. Awful creative
presentation -- something you would expect to see on a CD-ROM in the
late 90s.