Site lets advertisers target users based on poll answers

Site lets advertisers target users based on poll answers

Social media site Sodahead.com is allowing advertisers to target users based on their answers to poll questions. The site, which has more than 1 million registered users, lets users pose questions to others, ranging from whether users like President Obama to whether a college degree is important. Sodahead.com is letting advertisers put these answers to good use. For example, people who answered yes to the question "Are the Jonas Brothers the new Beatles?" received a Kohl's promotion, reports ClickZ. Young women were the targeted audience for Kohl's campaign and were also most likely to answer yes. Sodahead.com also says companies use its customized poll widget to better engage their audience.