Web-based services get Merck high marks among U.S. physicians

Web-based services get Merck high marks among U.S. physicians

Strong ratings among doctors for Merck's Web-based physician services and patient information programs garnered the company the top spot among physicians for effectively delivering sales and service activities. Physicians in the United Kingdom, Germany, Spain, and Italy gave that distinction to Novartis, according to TNS Healthcare research. Merck tied with Novartis in the United Kingdom and Germany. In 2008, Merck and Novartis tied for the top spot in the United States. The report shows that in the United States, companies score well on reps' knowledge, as well as new service elements such as Web-based services, educational programs, and patient support.