Saturday, December 23, 2006
Friday, December 22, 2006
Simens Medical Taps Capstrat for Marketing
RALEIGH, NC: Siemens Medical Solutions has chosen Raleigh-based Capstrat to aid the communications effort on Siemens' Web site, create print and online ads, and produce the company's "straight-talk" booklet. Siemens provides service support for medical imaging equipment.
Tuesday, December 19, 2006
Novo Nordisk site is centralized locale for diabetes initiatives
Novo Nordisk site is centralized locale for diabetes initiatives
Novo Nordisk is sponsoring a new Web site that aims to be a centralized national clearinghouse for innovative initiatives in diabetes care, prevention, and management. The site, www.DiabetesXChange.org, allows users to search for and submit information about diabetes initiatives from around the country. Users can search the site by state or project type, including projects focusing on telemedicine, indigent or rural populations, and government research. Other information on the site includes links to key organizations, an e-mail newsletter, and featured diabetes research. The site is part of Novo Nordisk's National Changing Diabetes Program, which aims to improve the U.S. healthcare system to provide better diabetes care and prevention.
Monday, December 18, 2006
Re: Google Maps: A Terrific Hack
Gotta love the crashing!
On 12/18/06 1:13 PM, "Fabio Gratton" <fabio@ignitehealth.com> wrote:
http://www.isoma.net/games/goggles.html
Google Maps: A Terrific Hack
Online Portal Launched for Young Adults with Cancer
Online Portal Launched for Young Adults with Cancer
Business Wire via NewsEdge Corporation
Patients/Survivors Under 40 Business Editors/Health/Medical Writers BROOKLYN, N.Y.--(BUSINESS WIRE)--Dec. 11, 2006--For the first time ever, adolescents and young adults (AYA) with cancer will have access to the best cancer support services via a new one-stop online web portal. Steps For Living, a nonprofit communications, support and advocacy organization has launched I'M TOO YOUNG FOR THIS! (i2y), a public awareness and resource literacy campaign to benefit the oft "forgotten" group of cancer survivors-aged 15 to 39-who are seeking support directed at their unique demographic and lifestyle needs. These services can include survivor spa retreats, online forums and blogs, social networking, camping excursions, fertility education, peer counseling, financial scholarships and more.
"The i2y website ImTooYoungForThis.org is primed to become a premiere online resource for AYAs with cancer by eliminating the stress and hassle of navigating through thousands of search engine results," said Matthew Zachary, founder and executive director of Steps For Living and an 11-year young adult survivor of pediatric brain cancer. "Our goal to make ImTooYoungForThis.org the first place adolescents and young adults with cancer think of to go when in search of credible, targeted support programs, tools and services."
The centerpiece of the i2y awareness campaign is a 21-track namesake benefit CD featuring original songs composed by AYA musician/survivors who belong to a national arts coalition organized by Steps For Living. The i2y online resource guide is printed within the liner notes of the album repositioning the disc as an educational toolkit. Additionally, i2y literature is being distributed nationally to hospitals and cancer clinics to foster AYA resource literacy among oncology healthcare providers such as doctors, nurses, social workers and therapists.
"Too often, adolescents and young adults are not aware of-and therefore do not access-free services that are available to them," said Archie Bleyer, M.D., Chair, Children's Cancer Group (ret.), Mosbacher Chair Emeritus and Professor of Pediatrics, MD Anderson Cancer Center (ret.) and founding member of the Lance Armstrong Foundation's LIVESTRONG Young Adult Alliance. "This website is just what the doctor ordered. Now, with the click of a mouse, they can instantly connect with a universe of others just like them." Doug Ulman, Chief Mission Officer for the Lance Armstrong Foundation and a 10-year young adult survivor says, "We are pleased that Steps For Living is dedicated to making a difference in cancer advocacy for this community."
ImTooYoungForThis.org received over 5,000 hits in it's first three weeks. As of this release, 250 benefit CDs have been sold and i2y support literature has been distributed to over 40 cancer treatment centers including Dana Farber, St. Jude and Memorial Sloan Kettering. Steps For Living is presently investigating a cause-marketing relationship with a corporate partner to underwrite the costs for the toolkit's national distribution.
Steps For Living is a 501(c)(3) nonprofit communications, support and advocacy organization whose mission is to increase quality of life for adolescents and young adults with cancer by connecting them with credible cancer survivorship information, human resources and psychosocial support services. We provide communications projects and programs for the adolescent and young adult cancer community that educate and mobilize survivors through resource literacy, consumer empowerment and grassroots music and arts advocacy. For additional information visit http://www.ImTooYoungForThis.org and http://www.StepsForLiving.org.
Friday, December 15, 2006
Video games ease sick kids', parents' pain
By Lisa BaertleinFri Dec 15, 5:45 PM ET
When 11-year-old Gus Luna was able to play one of his favorite video games while recovering from exploratory brain cancer surgery in intensive care, his mother breathed a big sigh of relief.
"It was brain surgery... it was so scary. That made me feel like things seemed OK," said Marcela Luna, whose son has been undergoing chemotherapy since last year, when surgeons were unable to remove his tumor.
Gus, an all-star soccer player and tae kwon do green belt, was president of his fifth-grade class before falling ill. Now being home schooled, he cannot imagine getting through his treatments without video games: "It would be really hard without this ... You never know what's going to happen next."
Games let him focus on something other than the illness, doctors and hospital visits that dominate his life.
Gus is being treated at Los Angeles' Cedars-Sinai Medical Center, which is among 1,000 hospitals worldwide with video game Fun Centers that roll from bed to bed, just like regular hospital equipment.
"You're like a regular kid," he said. "You forget about needles, you forget about what's all around you."
NOT JUST KIDS STUFF
Over the last decade, researchers around the world have done hundreds of studies probing the value of video games and other forms of virtual reality to help children, and their parents, cope with medical-related anxiety and pain.
Results have been mostly positive and continue rolling in.
The University of Southern California's Keck School of Medicine earlier this year published details from a study of 20 children having an intravenous line inserted.
Half of them underwent the procedure while playing "Street Luge," a fully-immersive virtual reality game in which players control characters who race downhill while reclining on a big skateboard. The children wore a helmet fitted with headphones and glasses that delivered game sounds and images. They also used a rumbling joystick.
Children who did not play the game reported a four-fold increase in pain intensity from the procedure, while those who used virtual reality distraction reported no change in pain intensity.
The University of South Australia's Center of Allied Health Evidence did a study of children with serious burn injuries and found "strong evidence" supporting the use of virtual reality-based games in pain management.
In similar fashion, doctors at Israel's Chaim Sheba Medical Center used Sony Corp (NYSE:SNE - news).'s (6758.T) PlayStation II EyeToy -- a camera that connects to a video game console allowing users to see themselves on TV -- as a rehabilitation tool for patients with severe burns. In a published article they said it proved to be an efficient and affordable alternative.
GAMING FOR GOOD
Nintendo Co. Ltd. (7974.OS) executive Don James designed the current Fun Center and said the company will start shipping units that include its new Wii video game console in mid-2007.
The Japanese game giant sponsors more than 3,500 of the 5,000-plus Fun Centers in hospitals through a program created and run by Starlight Starbright Children's Foundation, whose aim is to combat the isolation and fear experienced by hospitalized kids.
A donation of $3,250 covers a current-generation Fun Center with a GameCube console, flat-screen monitor and DVD player, as well as its lifetime upkeep, a Starlight spokeswoman said.
Jeffrey Gold, program psychologist for the pediatric pain management clinic at USC-affiliated Childrens Hospital Los Angeles, was on the team that did the university's virtual reality pain study and continues to research the subject.
Hospitalized children are in a foreign environment with none of the familiar comforts of home, he said.
"There is no normalcy. When you roll in a video game, there is some normalcy," Gold said.
Parents also benefit, he added. "If you have children and you see them in distress, then you're in distress. If they're more calm, you're more calm."
That's something all moms -- from Marcela Luna to movie star and author Jamie Lee Curtis, a Starlight proponent -- know first-hand.
Five years ago, Curtis' son was hospitalized with a ruptured spleen and nurses wheeled in a Fun Center.
"It made him forget he was in the hospital ... It changed our experience," she said.
Wednesday, December 13, 2006
ePharm eXtra: Blog states "We love Pfizer in our house": Real or fake?
SOURCE: ePharm5 Newsletter: Blog states "We love Pfizer in our house": Real or fake?
(IMPORTANT NOTE: The following article, in its entirety, comes from the ePharm5 newsletter published by HCPPro. In no way do the contents of this article reflect the views or opinions of Ignite Health.)
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Online doc portal poll finds majority say "no" to DTC ads
Business Wire via NewsEdge Corporation :
Education about Individual Vs. Relative Risks of Prescription Drugs Business Editors/Health/Medical Writers CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 11, 2006--Sermo (http://www.sermo.com), the fastest growing online community created by physicians for physicians, has quickly become the destination for physicians nationwide to share their opinions and insights about the latest trends in medicine -24/7. A recent hotly debated topic on Sermo is the American Medical Association's recommendations to regulate direct-to-consumer (DTC) prescription drug advertisements. The new guidelines include imposing a temporary moratorium on the advertising of newly approved drugs and guidelines for pharmaceutical companies to follow when preparing DTC advertising. In general, physicians on Sermo focused on one aspect of the AMA's recommendations - the delay of advertising until drugs have been proven effective.
Sermo is a new online forum where physicians from across the country are working together to improve patient care and save lives -- by instantly comparing notes about different medications, approaches to care, and changes in pathogen resistance. A Sermo member recently posted a question to ask other physicians: Do you think prescription drugs should be directly advertised to consumers?"
To date, more than 100 physicians across specialties and geography have weighed in and shared their opinion on this topic. Poll results span the spectrum of possibilities, though many respondents are voicing the same concerns and agreeing on opportunities for better education about risk and benefits and improved physician-patient interactions. Perhaps the most compelling finding from the poll is that many physicians who voted "no" to prescription drug advertising said they could be swayed if the difference between relative risk (the risk to the population) and individual risk (the risk to an individual) was made more clear to consumers.
Sermo Physician Poll Results:
84% of the physicians polled on Sermo have stated "NO", prescription drugs should not be advertised to consumers, citing the challenges they encounter in their practice. Respondents have indicated that:
-- Physicians feel pressure to prescribe new, expensive medications that patients will have to pay out of pocket for and may not realize it.
-- Direct advertising interferes with the physician's role as the "learned" intermediary. According to one physician, "Commercials on TV are intended to sell the product. Therefore, the product is presented as being desirable, at least to a person with a particular problem. There is no attempt to explain to the public the complexities of prescribing and why we may not wish to put a particular patient on that particular drug. I would very much like to see prescription drug advertising banned."
-- Patients come to a doctor's visit with unrealistic expectations of a drug's performance: Said one Sermo member, "The lay public sees only septuagenarians doing cartwheels in a field of daisies while their husbands sneer longingly in a bathtub with renewed sexual vigor. Patients allow their common mild ailment to be pathologized to the point of life-or-death, only to be rescued by this wonderful new drug."
16% have stated, "YES", promoting education benefits and underscoring physician's responsibility to refuse to prescribe:
-- Drugs require prescriptions. Physicians are unlikely to prescribe them unless they are indicated (to treat a condition.) One Sermo doctor encourages colleagues to, "Be strong in your knowledge of medicine. Be firm in your approach to patients. A solid, 'NO' works well. If I have done my job right, my patients know that I am honest and to be trusted."
-- The patient must buy into the treatment and take the medication. Advertising can support this. A Sermo physician explained, "The Physician is only one intermediary in a patient's treatment and all must come together. The prescriber is required to initiate the medication use ... but ultimately the patient must agree to take the medication recommended."
An unexpected, major finding among the practicing physician community: A large segment, 28%, could be swayed from their NO vote if a critical, physician-driven aspect is made clear in direct-to-consumer ads: the difference between relative risk and individual risk.
-- According to these physicians, there is no counter-balancing information that reminds people that relative risk and individual risk are two different universes for making treatment decisions and most of the data (patients) see on TV shows only relative risk.
Patients may not know that less costly alternatives often have as good if not greater efficacy than those advertised, and that new medications are often not reimbursed and expensive to pay for out of pocket.
Patients may be on another medication that is contra-indicated (might result in expected side effects that can be serious). Explains one Sermo physician, "It is impossible to fully inform someone in a 30-second TV spot to a degree sufficient for them to make an educated judgment. They are reacting only to hype and that is not the way we want to make our therapeutic decisions."
-- All agree that only physicians are in the position to correctly evaluate an individual patient's risk surrounding a medication, and this needs to be underscored.
"Sermo is a new and powerful medium by which physicians nationwide have a collective voice and the ability to influence major constituencies including the healthcare industry, financial industry and regulatory bodies," said Dr. Daniel Palestrant, founder and CEO, Sermo. "Here, physicians are taking stances on the latest issues, and getting feedback from their peers instantly. This is providing a strong "physician voice" to the industry that has not existed before -- and is already improving patient care."
About Sermo:
Launched September 2006, Sermo is the fastest growing online community, created by physicians for physicians. Its Web-based platform provides a medium for physicians to aggregate observations from daily practice then -- rapidly and in large numbers -- challenge or corroborate each other's opinions, accelerating the discovery of emerging trends and new insights on medications, devices, and treatments. Through Sermo, physicians exchange knowledge with each other the minute it is learned, and gain insights from colleagues as they happen instead of waiting to read about them in conventional media sources. Sermo harnesses the power of collective wisdom and enables physicians to discuss new clinical findings, report unusual events, and work together to dramatically impact patient care. For more information visit www.sermo.com.
Resources: For more information on Sermo visit: www.sermo.com. Credentialed physicians can join the discussion by joining the Sermo community, at no cost, and begin responding immediately to posts on this subject.
For more information on the AMA visit: http://www.ama-assn.org/
Dorland Healthcare Information Launches Dorland's Healthcare Website Guide
Dorland Healthcare Information Launches Dorland's Healthcare Website Guide
Tuesday December 12, 12:18 am ET
Publication Answers Need for a Patient Education Tool That Rates the Best Websites on Health Conditions
PHILADELPHIA, Dec. 12 /PRNewswire/ -- In a move that redefines the way consumers search for online health information, Dorland Healthcare Information has launched Dorland's Healthcare Website Guide, a series of books that identifies, describes, filters and rates the best websites on the 60 most common diseases and health conditions. This series is the first of its kind, directing consumers to only the most credible Web information.
Source: Dorland Healthcare Information
"Finding reliable online health information is no easy task," says Robert Graham, CEO of Dorland Healthcare Information. "Results from major search engines can be overwhelming. How much time can you allot to sorting through thousands of deceptive, random and often outdated results, and how do you know if the information found is credible? Dorland's Healthcare Website Guide has solved this problem for Web users who are increasingly going online for health information."
Dorland's Healthcare Website Guide is designed to direct consumers to the most reliable online health information in a matter of seconds. "Users can be confident in the recommended sites," says Robert C. Smith Jr., Ph.D., Editor- in-Chief of Dorland's Healthcare Website Guide. "Created by an experienced staff of physicians, medical editors and website analysts, the series contains the most reliable information from a trusted and independent third party source." Smith added that "80 percent of the online population searched for health information last year, and less than 50 percent was satisfied with the results they found. This is clearly the right product at the right time."
The guide is also a great resource for time-stressed physicians as it helps doctors efficiently care for their patients by directing them to health websites vetted and pre-screened by Dorland's group of medical experts. "Total Health Rewards is excited to partner with Dorland Healthcare in the launch of the Website Guide. Providing the means to quickly and confidently direct patients to appropriate online information is undoubtedly a benefit to both physician and patient," says Mary Tooman, Director of Materials Management for Total Health Rewards.
Dorland's Healthcare Website Guide also provides pharmaceutical sales representatives with a new and relevant marketing tool. It saves healthcare professionals hundreds of hours, which would otherwise be spent searching the Web for objective and reliable disease-specific websites. "Time is perhaps the greatest gift to anyone, especially physicians. Their time is so much in demand," says Harry J. Alba Jr., Executive Vice President of Sales at Dorland Healthcare Information. "The guide will be invaluable for both patients and health professionals and will help create ongoing opportunities for pharmaceutical sales representatives to gain more face-time with physicians. Most importantly, it will help professionals care for their patients." Alba added that "the rules have changed regarding the kinds of advertising premiums and gifts that can be given to health professionals. Fortunately, a patient education tool featuring medically relevant health information is perfectly suited to today's marketplace and PhRMA guidelines."
Available now in print, and online beginning January 2007, consumers can purchase individual copies of Dorland's Healthcare Website Guide by calling toll free at 800.784.2332. Physicians are encouraged to visit http://www.totalhealthrewards.com to redeem certificates or purchase the guides most appropriate to their specialty.
About Dorland Healthcare Information
Dorland Healthcare Information (DHI), based in Philadelphia, is a nationally recognized publisher known as the leader in healthcare business information for the past 50 years. DHI publishes several magazines - enrich, your Health & Life distributed quarterly to over 1,000,000 consumers, Case in Point for medical professionals in case management, and the Good Neighbor Health Guide for multi-cultural marketing. DHI also publishes a variety of industry print and online reference books, such as the Case Management Resource Guide; Dorland's Medical Directory; Medical & Healthcare Marketplace Guide and Dorland's Healthcare Website Guide.
About Total Health Rewards
Total Health Rewards (formerly Medsite Rewards(TM)) is the leading provider of medically relevant incentives for the Pharmaceutical Industry. Their programs provide outsourced fulfillment primarily designed to attract medical professionals to pharmaceutical promotional events. As the industry leader, Total Health Rewards reaches more doctors and handles more volume than any of their competitors, and their brand recognition significantly increases recruitment efficacy for all types of pharmaceutical programs.
Total Health Rewards' Redemption catalog contains 40,000 medical products (supplies and textbooks) specifically geared to aid physicians in the treatment of their patients, making Total Health Rewards a smart and flexible way to create awareness, encourage activity, and build goodwill among medical professionals in a manner that is compliant with existing guidelines.
Source: Dorland Healthcare Information
Seevast Rolls Out Sponsored Links For Video
Wednesday, Dec 13, 2006 6:00 AM ET
PULSE 360, A UNIT OF Internet marketing company Seevast Corp., has begun offering advertisers the ability to place sponsored links before or after online video clips. The static links can be targeted based on context, geography, behavior or demographic profile. Pay-per-click rates for the sponsored video links will be the same as existing rates through Pulse 360--ranging from five cents to more than $10, depending on the level of targeting and other factors. Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content," said Seevast CEO Lance Podell, in a prepared statement. Mark Josephson, chief marketing officer for Seevast, said advertisers will be able to add listings to all the video inventory on sites in its ad network including MarketWatch.com, MSNBC.com, USAToday.com and sites of the Dow Jones Online Network.
Study: More Than Three In Four Now On Broadband
Study: More Than Three In Four Now On Broadband
Media Post News Brief
Wednesday, Dec 13, 2006 6:00 AM ET
SEVENTY-EIGHT PERCENT OF ACTIVE HOME Web users connected via a high-speed line last month--up from 65% one year ago, according to new data from Nielsen//NetRatings. The broadband users also spent an average of 34 hours and 50 minutes online last month--33% more than dial-up users, who averaged 26 hours and 13 minutes per person. Broadband users also viewed 1,574 Web pages on average--more than double the 681 pages per person average for narrowband users.
source: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=52494&Nid=25811&p=212886
Google beta tests AdWords-style radio advertising model
Merck tool aims to "transform" diabetes education
Business Wire via NewsEdge Corporation :
Patients in Sustainable Behavior Change for Better Control of Diabetes Business Editors/Health/Medical Writers WHITEHOUSE STATION, N.J. & SYLVANIA, Ohio--(BUSINESS WIRE)--Dec. 8, 2006--Today, Merck & Co., Inc. and Healthy Interactions Inc. announced that they have entered into a multi-year agreement to transform how diabetes educators and other healthcare professionals engage patients in learning about diabetes and making lifestyle modifications that lead to improved self-management. This initiative will utilize a series of diabetes Conversation Map(TM) tools, which Healthy Interactions and the American Diabetes Association (ADA) have been developing since early 2006. In addition to being extremely effective at engaging patients, the Conversation Map tools are aligned with the reimbursement curriculum for healthcare professionals as defined by Medicare.
"We at the ADA believe Conversation Maps are one of the most important innovations in patient and physician education in a decade," said Karmeen Kulkarni, immediate past-president, Healthcare & Education, American Diabetes Association.
The diabetes Conversation Map tools, with content developed and reviewed by the ADA, are scheduled to be launched across the United States in 2007, initially being offered to 2,800 ADA recognized diabetes education programs (ERPs) as well as to other healthcare professionals. The goal is to have at least 9,500 diabetes educators incorporate the Conversation Map tools into their diabetes education programs within the next three years.
Conversation Map tools increase patients' ability to understand and manage chronic diseases and other health conditions. They combine visual learning techniques and active dialogue between patients and healthcare professionals to engage patients in sustainable behavior change. The Conversation Map tools help patients to decipher the complexities of diabetes, empower them to draw new insights for better disease management, and inspire them to develop a personal plan for change. The underlying philosophy of the approach is that patients will make better healthcare decisions when they self-determine why change is necessary, what has to change and who else needs to be involved in the change process.
"We have a unique opportunity to make a very real and important difference in the lives of millions of people with diabetes and in the lives of the healthcare professionals who care for them," said Peter Gorman, president of Healthy Interactions Inc. "Patients increasingly need to become better self-managers of their diabetes. Together, Merck and Healthy Interactions will transform diabetes education, enabling patients to advance their awareness and knowledge about their disease, to assume greater personal ownership for lifestyle changes and to employ practical actions to improve their health."
"We are excited to be able to provide proven patient education resources at the level of the healthcare provider," said Patrick P. Magri, vice president, Diabetes and Obesity Franchise, U.S. Human Health, Merck & Co., Inc. "Merck is proud to be the first and only healthcare company to make these innovative educational tools available in the United States."
About Healthy Interactions
Healthy Interactions Inc. (Healthyi) is revolutionizing healthcare education in the United States and around the world. Founded in 2003, Healthyi's mission is to improve healthcare decision-making of patients and healthcare professionals by transforming the way in which they experience and internalize health-related information. Healthyi achieves this mission by developing and distributing small-group Conversation Map tools, web 2.0 tools, and tools specifically created for pharmacy and retail settings. Healthyi also builds and maintains learning networks and venues. Conversation Map is a trademark of Healthy Interactions Inc. Visit Healthyi at www.healthyi.com.
About Merck
Merck & Co., Inc. is a global research-driven pharmaceutical company dedicated to putting patients first. Established in 1891, Merck currently discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs. The Company devotes extensive efforts to increase access to medicines through far-reaching programs that not only donate Merck medicines but help deliver them to the people who need them. Merck also publishes unbiased health information as a not-for-profit service. For more information, visit www.merck.com.
Forward-looking statement
This press release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve risks and uncertainties, which may cause results to differ materially from those set forth in the statements. The forward-looking statements may include statements regarding product development, product potential or financial performance. No forward-looking statement can be guaranteed, and actual results may differ materially from those projected. Merck undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise. Forward-looking statements in this press release should be evaluated together with the many uncertainties that affect Merck's business, particularly those mentioned in the cautionary statements in Item 1 of Merck's Form 10-K for the year ended Dec. 31, 2005, and in its periodic reports on Form 10-Q and Form 8-K, which the Company incorporates by reference.
Conversation Map is a trademark of Healthy Interactions Inc.
Friday, December 08, 2006
VERY WELL DONE: The interactive pediatrician
BLOG SOURCE: http://www.adverblog.com/archives/002923.htm
November 30, 2006
From Adverblog: "From Sweden, an unusual (and innovative) interactive tool to understand if your kid, who is sick at home with a cold, needs to see a doctor. Of course, as Martin explained me, F&B (together with B-Reel) developed the tool for Apoteket (Swedish Pharmacy) in collaboration with doctors. The idea is to help parents decide if they need to take their kid to a pediatrician but also to offer personalized advice, including a list of relevant products."
http://demo.fb.se/e/apoteket/sneezeaid/index_en.htmlClever TV Spot
Beyondthe news II
Video sent by FRANCE_24
(www.france24.com)
Subservient Sam?
TNS: Online Display Ad Spend Up $1 Billion
TNS: Online Display Ad Spend Up $1 Billion
source: http://www.marketingvox.com/archives/2006/12/06/tns-online-display-ad-spend-up-1-billion/
The rate of U.S. ad spending seems to be slowing down, and at fault may be internet advertising - which is, seemingly incongruously, the fastest-growing medium.
U.S. advertisers spent $7.2 billion on online advertising in the first three quarters of 2006 - more than a billion dollars more than the $6.1 billion spent in the same period in 2005, according to estimates released Tuesday by ad tracking firm TNS Media Intelligence, MediaPost reports. Those numbers don't include online search advertising.
TNS MI estimates that online display ad budgets are growing at an 18 percent rate, but search is growing at more than 30 percent a year according to TNS MI President-CEO Steven Fredericks. That growth, however, is being fueled by midsize and smaller advertisers.
The top 50 advertisers remain focused on traditional media, and although they are upping their online ad budgets… those online dollars are going further than their traditional media dollars - and the savings are being invested in traditional media, Fredericks said.