VERY WELL DONE: The interactive pediatrician

The interactive pediatrician

BLOG SOURCE: http://www.adverblog.com/archives/002923.htm

November 30, 2006

From Adverblog: "From Sweden, an unusual (and innovative) interactive tool to understand if your kid, who is sick at home with a cold, needs to see a doctor. Of course, as Martin explained me, F&B (together with B-Reel) developed the tool for Apoteket (Swedish Pharmacy) in collaboration with doctors. The idea is to help parents decide if they need to take their kid to a pediatrician but also to offer personalized advice, including a list of relevant products."

http://demo.fb.se/e/apoteket/sneezeaid/index_en.html