Digital Diagnosis reveals deficiencies in pharma brand Web sites

Digital Diagnosis reveals deficiencies in pharma brand Web sites       

Byetta.com is among the most user-friendly pharma Web sites, according to new analysis from Campbell-Ewald Health. A first-of-its-kind audit tool analyzed the content of 58 consumer Web sites from across nine therapeutic categories. The Digital Diagnosis audit found that only 55% of the United States population can understand the information provided on pharma Web sites. Lori Laurent Smith, senior vice president and director of Campbell-Ewald Health, tells ePharm5 that there are several steps that pharmas can take to improve the functionality of their branded sites. Click the supporting link below to read those tips, find out which branded sites performed best, and get more results from the Campbell-Ewald Health audit.