Epharm 5: Online breast cancer community offers pharma sponsorship opps

Online breast cancer community offers pharma sponsorship opps  

A new online community for women with breast cancer allows members to develop personal Web banners to express their individual fight against the disease, according to Incendia Health Studios, the company behind the site. Users can create personal profile pages and display their banners the site, BannerMoments.com. The banners also will appear on WebMD's breast cancer channel through October. The site is currently in an exclusive partnership with WebMD, but will eventually expand beyond that, Fabio Gratton, president of Incendia Health Studios, tells ePharm5. BannerMoments.com is currently in talks with several pharmas about the chance to reach cancer patients and their families, as well as participate in the dialogue that a social networking site offers. Incendia Health Studios is a new media company that develops and distributes unbranded disease education programs via the Web and other digital technologies (ePharm5, 10/2/06).