Online disease ed programs offer pharma sponsorship opps

Online disease ed programs offer pharma sponsorship opps

Pharmas can target consumers online with Incendia Health Studios, a new media company that develops and distributes unbranded disease education programs via the Web and other digital technologies. Several companies are already working on programs about HIV, diabetes, hepatitis B, and cancer, Fabio Gratton, president of Incendia Health Studios, tells ePharm5. According to Gratton, there are several ways in which pharma can play a role in the programs. For example, Incendia can develop original programs based on a company's specific educational objectives, or pharmas can provide educational grants or ad placements. Gratton says the content will be distributed in a variety of channels, including destination Web sites, paid search, banners, e-mail, iTunes, YouTube, and other content aggregators. The Incendia Health Studios is part of Incendia Health, a healthcare ad agency whose clients include Eli Lilly and Gilead Sciences.