| Two new studies show that online advertising is growing at a faster clip than any other ad-supported media. However, according to TNS Media Intelligence, the growth is largely fueled by small to mid-sized companies, with the top 50 companies still focusing primarily on traditional media, reports MediaPost. However, even without the biggest marketers, TNS says that online display ad spending reached $7.2 billion through the first nine months of 2006, up $1 billion from the same period the year before. ZenithOptimedia predicts that online ad budgets will grow 28.2% in 2007, a rate that is seven times that of the overall ad market. The report also predicts that online ad spending will account for nearly 9% of global ad spending by 2009. |
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