| A new video ad serving platform from ValueClick allows for in-stream video ads on the more than 13,000 sites in its network. The system will run ads before and after videos and within banners, reports MediaPost. ValueClick is also experimenting with formats, such as pre- and post-roll and ad placements displayed around the video player, according to AdWeek. Even as online video ads become more common around the Web, companies are still trying to figure out the best format. A study last month from video and audio search engine PodZinger showed that viewers are willing to watch 10- to 15-second ads as part of watching video content and prefer shorter ads to the typical 30-second spot. Also, although more than 90% of online video ads are pre-roll, industry experts say this is not the ad model of the future. |
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