Database helps pharma, others reach physicians at work

Database helps pharma, others reach physicians at work

Direct marketing firm AllMedia has released Lodestone Solutions e-mail
databases, an e-mail marketing service that reaches physicians and other
healthcare professionals at their place of business. It aims to provide
a low-cost media option for pharma, device, and others looking to reach
healthcare professionals. The database contains information about
approximately 2 million medical professionals and almost 650,000
individual e-mail contacts. The database also includes nurses,
pharmacists, chiropractors, therapists, and veterinarians. Targeting is
available by professional degree, specialty, job title, gender, and
geography.