JupiterResearch: Research mobile marketing even if you're not doing it

JupiterResearch: Research mobile marketing even if you're not doing it

Marketers who haven't entered the mobile channel yet should begin
researching it before it really takes off, according to a new
JupiterResearch study. It shows that only about 20% of online
advertisers are involved in mobile marketing, and several factors are
keeping them from diving in. Lack of research, measurement, and
familiarity with mobile are among the reasons for low use, reports
MediaPost. More than half of cell users are texting, so text-based ads
are a good way to start. Also, marketers should incorporate mobile
search, coupons, video, and banner ads, states the report.