HealthiNation Announces $7.5 M in Series B Funding Led By Intel Capital

HealthiNation Announces $7.5 M in Series B Funding Led By Intel Capital

Secures New Partnerships with Leading Online Publishers

 

September 30, 2008, New York, NY — HealthiNation, a leading digital health video network, announced $7.5 million in Series B funding led by Intel Capital. Previous investor MK Capital also invested in the round.  In addition, HealthiNation announced an expansion in its online video network, including partnerships with LifeScript, UCompare Healthcare, PARADE Magazine, and Guideposts Magazine.

“We view this as a pivotal moment for our company,” said Raj Amin, president and CEO of HealthiNation. “With the resources of Intel Capital behind us and the continued expansion of our online video network with world class properties, we will continue to lead the way in bringing more people our premium quality programs to help them stay healthy.”

HealthiNation’s premium quality video programs are created for consumer audiences, delivering unbiased, medically-reviewed content delivered in short entertaining episodes.  HealthiNation’s experts are featured in each episode, covering a wide variety of diseases and conditions like diabetes and heart disease, along with everyday health topics like nutrition, first aid, and family health.  The new funding will support the company’s growth in programming, ad sales and operations for its core media network along with new offerings for health literacy environments such as employer health programs, hospitals, and health clinics. 

“As more consumers seek relevant health information online, engaging content - such as video - will be the key to effective communication,” said Alex Marquez, director, Digital Home, Intel Capital. "HealthiNation has the potential to play a pivotal role in the field of health information and wellness.”

HealthiNation’s online video network has more than tripled in monthly viewership so far this year, and will expand with additional world class partners including:

• Lifescript.com, a leading website dedicated to women’s health
• UCompareHealthcare.com, a part of About.com, provides consumers with access to quality ratings and related information on hospitals, mammography centers, fertility clinics and doctors
• Parade Magazine, Parade.com is the online home of PARADE, the most widely read magazine in America.  Parade.com’s HealthyStyle channel offers a variety of health and nutrition information, which will be complemented by the HealthiNation videos.
• Lee Enterprises, a leading newspaper publisher with 53 daily newspapers with rapidly growing online presence and presence in 23 states
• Guideposts Magazine, the online destination of the leading publication that features stories and features on  faith, spirituality and personal development 

“Our research shows that readers of PARADE and Parade.com are hungry for health-related information,” says Allison Werder, SVP/Business Development.  ”The addition of HealthiNation’s video programs will give our visitors a richer experience that complements original daily content, tools and search features available on PARADEs HealthyStyle channel.”

 

These new properties join HealthiNation’s existing online partners including world class properties such as Yahoo! Health, US News and World Report, and Answers.com who have chosen HealthiNation as their partner for premium quality health video.  HealthiNation is also available on television through video-on-demand in more than 20 MM homes across the US through leading companies including Comcast Cable, Verizon, Cox Communications, and Charter Communications.  

ABOUT HEALTHINATION, INC.

HealthiNation is a leading health video company, whose goal is to educate and inspire people to make healthier choices.  HealthiNation produces original health-themed video programs that cover disease and condition education, along with patient stories, health tips, original series, and healthy lifestyle programs.  The company launched its multi-platform consumer health network in June 2006.  Programs can be seen on www.healthination.com and through partnerships with leading cable companies and internet media properties including Yahoo! Health, Comcast Cable, Cox Communications, Verizon, and US News and World Report.  HealthiNation is headquartered in New York City, and its investors include Intel Capital and MK Capital.   For more information on HealthiNation, please visit www.healthination.com.

About Intel Capital

Intel Capital, Intel's global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing, and cleantech. Since 1991, Intel Capital has invested more than US$7.5 billion in approximately 1,000 companies in 45 countries. In that timeframe, 168 portfolio companies have gone public on various exchanges around the world and 212 were acquired or participated in a merger. In 2007, Intel Capital invested about US$639 million in 166 deals with approximately 37 percent of funds invested outside the United States. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.