Online games offer brain workout to boomers, sponsorship opps to marketers

Online games offer brain workout to boomers, sponsorship opps to
marketers

Online social network BOOMj has teamed with HAPPYneuron online brain
games to provide online brain fitness games that aim to help people stay
mentally fit. There's also opportunity for sponsors to place their
messages around the HAPPYneuron games. BOOMj members will have free
access to HAPPYneuron's brain fitness games on the BOOMj Web site.
HAPPYneuron offers games that target the five major cognitive brain
functions of memory, attention, language, executive functions, and
visual/spatial skills. Members will receive reward points toward
purchases in the BOOMj store for playing the brain games. BOOMj targets
baby boomers and adults over age 35.