Online video watching doubles in year

Online video watching doubles in year

The number of consumers watching online video has doubled in the past year, according to a new ABI Research survey of online households in the United States. The number has gone from 32% one year ago to 63%. The growth is likely due to an increase in rich content available in ad-supported format, as well as increasing demand from consumers, ABI said. Nearly half of respondents under age 25, and 53% of those aged 25–29, said they watch long-form content, such as TV shows or movies, online once per month or more. Yet three-quarters of online video watchers over age 65 say they have never watched TV shows or movies online.