Health Web site provides video content, pharma sponsorship opps

Health Web site provides video content, pharma sponsorship opps

A new Web site called PharmDaily.com says it acts as a resource for pharmas to reach consumers via ads, free samples, and direct marketing. The site has videos that can feature sponsored content, pre-roll ads, or display ads. For example, one of the videos features Sally Field, a spokesperson for the drug Boniva, discussing osteoporosis and bone loss. The video incorporates interactive elements such as a quiz to test participants' knowledge of osteoporosis. Another video about GERD features a display ad from Imodium. Content on the site is divided into more than 30 health topics, such as diabetes, allergies, and mental health. Other resources include news, tips, and resources about treatment options. Sponsored listings by Google also appear on the site.