New Roche Web Site Features Latest Clinical Information for Oncology Healthcare Professionals
- RocheExchange.com/Oncology Provides Real-Time Access to Roche Oncology Drug Information, Clinical Trials and Research Innovations -
NUTLEY, N.J., September 27, 2006 /PRNewswire/ -- Roche, a leader in oncology medicine and research, announced today the launch of a new, state-of-the-art Web site for oncology healthcare professionals. RocheExchange.com/Oncology is a virtual, one-stop-shop for the latest, scientifically balanced clinical information about Roche oncology products, professional and patient educational materials, and peer insights.
A new Web destination, RocheExchange.com/Oncology is the first phase of RocheExchange.com, Roche's comprehensive Internet portal designed exclusively for healthcare professionals. The portal is designed to support the medical community's commitment to maintaining the highest standards of patient care by providing them with direct access to recent, relevant and credible medical information at their convenience.
"As a leader in oncology, Roche is committed to providing reliable, cutting-edge clinical information that will enable oncologists to deliver the best possible care to their patients. And, we know that oncologists overwhelmingly prefer using the Internet to access this vital information," said Lars E. Birgerson, Vice President of Medical Affairs, Roche. "With the launch of RocheExchange.com/Oncology, healthcare professionals now have a comprehensive, 24-hour online resource on Roche products and research that houses the medical information and educational features they seek."
RocheExchange.com/Oncology was developed to address the dynamically changing clinical landscape in the field of oncology by providing information in real-time. Designed based on input from the oncology medical community, the site includes current Roche oncology product information, a comprehensive, searchable database of product research; breaking oncology news; professional education, including continuing medical education (CME); and downloadable patient education tools. Roche also offers a Web site available to the general public with information on its clinical trials, www.roche-trials.com.
RocheExchange.com/Oncology also features PUBMED, a searchable medical journal resource, and live news feeds from the Doctor's Guide. As an added convenience, RocheExchange.com/Oncology can be customized to fit specific user preferences and needs, and is a unique resource that is easy to use and accessible to all oncology healthcare professionals, including physicians, nurses, pharmacists and medical technologists.
About Roche
Hoffmann-La Roche Inc. (Roche), based in Nutley, N.J., is the U.S. pharmaceuticals headquarters of the Roche Group, one of the world's leading research-oriented healthcare groups with core businesses in pharmaceuticals and diagnostics.
For more than 100 years, the Roche Group has been committed to developing innovative products and services that address prevention, diagnosis and treatment of diseases, thus enhancing people's health and quality of life. An employer of choice, in 2005, Roche was named one of Fortune magazine's Best Companies to Work For in America, one of the Top 20 Employers (Science magazine), ranked as the No. 3 Best Company to Work For in NJ (NJ Biz magazine), the No. 1 Company to Sell For (Selling Power), and one of AARP's Top Companies for Older Workers. For additional information about the U.S. pharmaceuticals business, visit our websites: http://www.rocheusa.com, www.roche.us. and www.RocheExchange/Oncology.com (for medical professionals only).
CONTACT: Ginny Valenze of Roche, +1-973-562-2783,; or Daphne Hoytt of Manning Selvage & Lee,+1-212-468-3558, or Cell: +1-917-406-2779, virginia.valenze@roche.com daphne.hoytt@mslpr.com
Web site: http://www.rocheusa.com/http://www.roche-trials.com/
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