Nielsen: More than half of online gamers are women

Nielsen: More than half of online gamers are women     

Online gamers, proven more responsive to celebrity endorsements and product placement, are also predominantly women, according to Nielsen Entertainment's annual Active Gamer Benchmark Study. Although men dominate video game use overall, 64% of all online gamers are women. The study showed that gaming is increasingly becoming a more social activity, with 56% of the roughly 117 million active gamers playing online, rather than on handheld tools. Active gamers spend roughly five hours a week playing games socially, allowing interactions with other online players. The study also showed that more than 15 million gamers are 45 years or older. According to a Universal-McCann study last month, adult console gamers spend about two more hours online per week than the average adult and are more responsive to celebrity endorsement and product placement in movies and TV shows.