Pharma Companies' Internet Marketing Spend to Increase Nearly 25% this Year to $780 million

Pharma Companies' Internet Marketing Spend to Increase Nearly 25% this Year to $780 million

DUBLIN, Ireland, Sept. 26, 2006--(BUSINESS WIRE)--Research and Markets  (http://www.researchandmarkets.com/reports/c42639) has announced the addition of eMarketer's new report; Pharmaceutical Marketing Online: Direct-to-Patient Becomes a Reality to their offering.

Attention: Pharmaceutical Companies, Healthcare Service Providers, Insurance Companies, Medical Information and Content Sites, Marketers and Advertising Agencies.

The Pharmaceuticals Online report analyzes the quickly evolving world of pharma marketing, which — driven by changes in consumer behavior and attitudes towards healthcare — is rapidly changing direction and tactics.

For over 30 million Americans, the Internet is the first place they turn for health care information. In fact, nearly 100 million Americans used the Internet to find health information in just the past 12 months. With so many customers interested in so many different health topics, instead of merely advertising blockbuster drugs, the industry is beginning to chase the "long tail."

As marketers shift from consumer mass marketing to more targeted opportunities on the Internet, eMarketer projects pharmaceutical companies' Internet spending will increase nearly 25% this year, to $780 million.

Key questions the "Pharmaceuticals Online" report answers:

-- How is pharmaceutical marketing changing, online and off?

-- Where are pharma companies spending their online ad budgets?

-- How do consumers find health-related information online?

-- How are physicians using the Internet?

-- And many more...

Sources Include:

Accenture

American Association of Advertising Agencies

comScore Media Metrix

eMarketer

Forrester Research

Harris Interactive

IMS Health

JupiterResearch

Med Ad News

Medical Broadcasting Company (MBC)

MRxHealth

Nielsen Monitor-Plus

Nielsen//NetRatings

Nielsen//NetRatings AdRelevance

Optas

Pew Internet & American Life Project

Reflexion Network Solutions, Inc.

The Wall Street Journal

TNS Media Intelligence

Verispan

Some Topics Covered:

US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008 (millions)

Implications for Your Business

Top 10 US Product Categories, by Advertising Spending, Q1 2006 (billions and % increase/decrease vs. prior year)

Marketing Messages Must Be Clearer

US Total Ad Spending by Pharmaceutical Companies among the Leading 100 Advertisers, 2004 & 2005 (thousands and % increase/decrease vs. prior year)

Top 10 Drugs Most Advertised* to US Consumers, Ranked by Promotion Spending, 2005 (millions)

US Online Ad Spending by Pharmaceutical Companies among the Leading 100 Advertisers, 2005 (thousands, % increase/decrease vs. prior year and % share of total)

Top 10 US Pharmaceutical Companies, Ranked by Journal Ad Spending, 2005 (millions, % market share and % increase/decrease vs. prior year)

Marketing Trends in 2006 and Beyond

US Advertisers' Opinions Regarding Mass-Audience Advertising's Effectiveness by the End of the Current Decade, December 2005 (% of respondents)

For more information visit http://www.researchandmarkets.com/reports/c42639