"Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance"
When: TODAY! Thursday, December 3, 2009 at 2:00 PM Eastern US.
A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.
Listen and chat LIVE online.
Or Call in to ask questions or participate in discussion: (347) 996-5894
NOTE: This podcast is likely to run longer than the 15 minutes allotted to live streaming audio. Therefore, if you wish to hear it all, use the call in number to listen, press “1” on your phone if you wish to ask a question or participate in the discussion.
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For some time now, Google has been working with the FDA to come up with potential new ad formats for pharma marketers. It first met with the FDA group responsible for setting advertising standards and guidelines for the industry, the Division of Drug Marketing, Advertising, and Communications (DDMAC) in May 2009 to discuss the key issues and come up with some potential solutions. Google solicited informal feedback on potential new ad formats from DDMAC, but it was made clear that the FDA could not provide formal comments or approval on Google's mock-ups. Rather, DDMAC would require to see this ad format in context -- meaning used by an actual pharmaceutical product/brand.
Some Questions/Topics to be Discussed
- Tell us about Google's new ad formats? How did Google come up with these ideas? Was the FDA involved?
- Do you believe FDA will come up with new guidelines pertaining to search advertising and other limited space formats before the end of 2010? What do you envision this guidance to look like?
- What do you suggest pharma's search engine marketing strategy should be during this period in advance of new guidelines from the FDA?
You are invited to participate in the discussion via phone or via chat. There are enough phone lines for 50 people. An audio podcast archive of the ENTIRE interview will be available afterward.
HOW TO PARTICIPATE IN THE PODCAST (GUEST INSTRUCTIONS)
This is a phone interview that goes out LIVE via the Web as outlined above. It is imperative that GUESTS call on time to the number below:
The dialin number is +1 (347) 996-5894
If you call after the conference starts, you can also participate. However, there is no guarantee that there will be enough lines to include you in the discussion.
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THIS PODCAST IS SCHEDULED TO RUN FOR 15 MINUTES. WHILE WE CAN TALK LONGER AND THE AUDIO ARCHIVE WILL INCLUDE THE ENTIRE SHOW NO MATTER HOW LONG IT LASTS, THE LIVE ONLINE AUDIO WILL END AFTER 15 MINUTES.