| Emerging biotech company CytoDyn is taking a stand against intrusive online video by incorporating opt-in only video onto its Web site. CytoDyn's CEO Allen D. Allen tells ePharm5 that corporate Web sites often play a Flash video immediately upon entering the site and require users to hit a "skip intro" link if they don't want to watch it. Because patients come to the CytoDyn looking for information about serious conditions, Allen says playing a video immediately is "not respectful of their feelings." Instead, multimedia should be optional. "It's not always appropriate," Allen says. "I hope we can start a trend for the better." The new video on www.CytoDyn.com highlights the company's leadership and pipeline, which includes first-in-class drugs in development for infectious diseases and oncology dermatology. |
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